Recruitment winter strike

Recently, the news of layoffs of big Internet companies has been endless, and almost all big companies that can be named have more or less layoffs.

On the one hand, large-scale layoffs of internet companies, on the other hand, the number of graduates has reached a new high, and the epidemic has been repeated. The cold winter in the industry has undoubtedly brought tremendous pressure to job hunting.

But is this really the case? According to the feedback from some headhunters and HR, no one can be recruited. At the same time of reducing staff and expanding enrollment, it is subtle at first glance to shout winter and spring, but it is actually a calculation.

Hello, everyone, I'm a brick mover! Below, through the growth logic behind the Internet, I will teach you to understand the reasons behind the high-paying expansion and layoffs.

A little attention, your support is my greatest motivation! )

To understand that layoffs and recruitment in the internet industry are carried out at the same time, we must first look at it from a macro perspective. What is the expansion logic of Internet companies? In essence, it is a cycle of "flowing, growing and realizing".

Therefore, while ensuring the steady growth of the main business, large enterprises are also constantly going deep into all walks of life, exploring new potential businesses and looking for the second growth curve.

Because now no one knows where the future growth point is, instead of sitting still, it is better to keep hitting the Universiade at a small cost, which is the most rational business choice. Of course, large manufacturers don't care whether small new business attempts are successful. Even if 50 new tracks are tried, as long as one track runs through, it is profitable in terms of investment income.

However, since it is exploring the road, the damage rate is very high, so large factories often quickly expand their enrollment, constantly set up new departments, and invest tens of millions or even hundreds of millions, which has no effect and immediately retreat. But the evacuation must be decent, otherwise the negative news will come up and the XX factory will hit the wall on the track. Such a news company can't stand it.

However, these two years have been different. The main business income peaked, and the industry's cold winter superimposed the epidemic. Usually, things that are inconvenient to sneak around are justified. As soon as the news of layoffs from several major manufacturers came out, the whole industry quickly followed suit and slogan "reducing costs and increasing efficiency" and "reducing fat and increasing thinness"!

Let's go back to the topic of layoffs, and it is not difficult to analyze the reasons:

First, the impact of the epidemic. The overall traffic of the Internet industry has peaked and there is no future growth point. Coupled with the persistence of the epidemic, many enterprises began to abolish marginal business departments that did not make money and had no prospects. The company's resources continue to concentrate on its core business, which has brought a lot of personnel optimization.

The second is the anti-monopoly influence. Why can Internet giants succeed easily in many fields? The reason is that they hit the weakness of human nature: greed.

Under a normal order, the price of a pack of vegetables may be 50 yuan, but Internet companies only need 1 yuan. Assuming that the quality of two packages of vegetables is exactly the same, which one would you choose?

This is the usual routine of internet giants, who beat an industry through huge subsidies and gain monopoly rights.

Third, it is normal personnel turnover. The high-intensity work and high salary and welfare of big factories continue to attract top talents from famous schools and society. The company promotes the company's metabolism and rapid growth by continuously introducing excellent young blood.

Of course, having said that, the kernel actually wants to say one thing.

Many problems in the internet industry, from expansion to operation to daily work, can be solved through a cold winter that we shout out ourselves. For ordinary workers, it must be clear that this is the normal state of the industry.

"Iron camp, mobile soldiers", we still have to constantly arm ourselves in order to seize new opportunities in the ever-changing era!