What is the traditional strategy?

What is the traditional strategy?

The traditional strategy is also called the growth first strategy.

It is a development strategy commonly adopted by many developing countries from the late 1950s to the early 1970s. The basic point of this development strategy is to regard economic growth, specifically, the growth of per capita gross national product, as the primary or even the only goal of social development. Therefore, this development strategy is often called the "growth first strategy."

But with the development of the times, certain social goals will affect economic development. Economic growth guided by traditional development strategies deviates from the basic needs of people's lives. On the basis of these shortcomings, various alternative development strategies emerged in the 1970s. What is the traditional business strategy centered on?

The traditional business strategy is product-centered, while the modern business strategy is market (customer)-centered.

Product-centered is the product concept, and customer-centered is the marketing concept.

Kotler proposed that five market management concepts have emerged in the historical development of marketing philosophy: production concept, product concept, sales concept, marketing concept and social marketing concept

The above The five market management concepts can be classified into two categories: one is the traditional management concept, including production concepts, product concepts and sales promotion concepts; the other is new management concepts, including marketing concepts and social marketing concepts.

There is a qualitative difference in content between these two types of business concepts; the starting point of the former type of concept is the product, which is centered on the requirements of the seller (enterprise), and its purpose is to sell the product to obtain profits. Profit, this can be considered a "producer-oriented" business concept; the starting point of the latter concept is consumer demand, centered on the requirements of the buyer (customer group), and its purpose is to obtain from customer satisfaction Obtaining profits can be considered a "consumer (user)-oriented" or "market-oriented" business concept.

Because of this, the methods or approaches to achieve their goals are also different; the former mainly relies on increasing production or strengthening sales, and the company focuses on "what I am good at producing"; the latter When organizing overall marketing activities centered on product marketability, the first thing an enterprise considers is "what consumers (users) need."

Attachment: The evolution of market management concepts

(1) Production concept

1. The content believes that consumers love products that are readily available at low prices. .

2. The conditions for its emergence This kind of thinking will arise under the conditions of the seller's market. Under this concept, as long as there is production, there must be sales. Quantity wins.

3. Enterprise business center The enterprise focuses on improving and increasing production, and sells whatever products it produces. The central task of an enterprise is to organize all resources, concentrate all efforts, increase output, reduce costs, and improve efficiency. There is no need to consider different market demands, so there is no need to carry out market research activities.

4. Period of emergence In the early industrialization period of Western capitalist countries and during the period after World War II, due to material shortages and strong demand, many products were in short supply, so the production concept was very popular in the business world. This concept was prevalent in the early days of China's reform and opening up.

(2) Product concept

1. Content Consumers like products with high quality, good performance, distinctive features and reasonable prices. As long as the product quality is improved and the products are high-quality, If the price is low, it will definitely produce a good market response, and customers will come to you automatically, without the need to make great efforts to carry out sales activities. Win with quality and honesty.

2. Business operation center The core of business operation lies in products, not consumer demand. It is easy to develop product narcissism, that is, marketing myopia, and fall into the trap of the best mousetrap. Quality is not always better. Long-lasting, authentic products don’t necessarily sell well (forever).

3. Production conditions It has an extra layer of competition than the production concept. Subconceptions are likely to arise under conditions where supply is not too tight or slightly wider.

(3) Sales promotion concept

1. Content companies believe that if left to chance, consumers will generally not take the initiative to purchase too many of the company’s products. Therefore, companies pay great attention to the use of sales promotion. and advertising techniques, vigorously carry out sales and promotion work, hoping to overwhelm competitors, increase market share, and achieve relatively generous profits.

2. Business operation center The center of business operation lies in sales and promotion, not consumer demand. Selling refers to selling what is produced, and marketing refers to producing products that can be sold.

3. Conditions for production It occurs when companies are not worried about not being able to produce in large quantities, but are worried about not being able to sell them all. But we still start from existing products and essentially sell what we produce.

(4) Marketing Concept (Marketing Concept)

1. Content: What products consumers need, companies should produce and sell. The logical order that enterprises consider is not to start from the existing production, not to attract customers with existing products, but to reverse it, starting from the reflected market consumer demand, and organizing production and sales according to the needs and desires of target customers. .

2. Two orientations: consumer orientation and competitor orientation.

3. Under the guidance of this concept, the business center attaches great importance to market research, constantly discovers those unsatisfied market needs in the dynamic changes of consumer demand, and concentrates all resources and strength to do everything possible. To adapt and satisfy this demand, we can continuously expand market sales while satisfying customers, and obtain relatively generous profits in the long term

4. Conditions for the emergence of the post-World War II, especially since the 1950s , the business philosophy of advanced Western enterprises has developed from the sales concept to the marketing concept. This revolutionary evolution is, on the one hand, due to the emergence of the buyer's market situation; the oversupply of many products has further developed, the frequency of demand changes has further accelerated, and market competition has become more intense, forcing companies to change course; on the other hand, it is also the result of capitalist enterprise management The result of continuous summarization and accumulation of practical experience. Since this business concept is in line with the basic principle that production is for consumption and helps alleviate the basic contradictions inherent in the capitalist economy, it has attracted widespread attention once it was proposed and has become the main line of contemporary marketing research. What is strategy?

1. Strategy is a plan that considers the overall situation and plans to achieve the overall goal. Tactics are only one of the means to achieve the strategy.

2. The word strategy was originally a military concept. Strategy is characterized by the discovery of resourceful programs. In the West, the word "strategy" comes from the Greek word "strategos", which means military general and local chief executive. Later it evolved into a military term, referring to the strategies used by military generals to command armies in combat. In China, the word strategy has a long history. "Zhan" refers to war, and briefly refers to "strategy" and "deception." "The Art of War" by Sun Wu during the Spring and Autumn Period is considered to be China's earliest work on overall strategic planning.

3. Strategy is direction, goal, strategy and measures. The essence of strategy is choice.

4. Strategic planning is the steps, strategies and specific measures designed to achieve the medium and long-term goals set by the enterprise.

5. From the perspective of an enterprise's future development, strategy appears as a plan, while from the perspective of an enterprise's past development history, strategy appears as a model. If viewed from the industry level, strategy appears as a positioning, but from the enterprise level. Strategy is expressed as a concept. In addition, strategy is also expressed as a strategy used by enterprises in competition.

6. To achieve strategic victory, it is often necessary to sacrifice part of the interests to achieve strategic victory. Strategy is a long-term plan and an ambitious goal. It often takes a long time to plan the strategy, formulate the strategy, and achieve the strategic goals.

:bk.baidu./view/66855.htm In the group strategy, what is the horizontal strategy?

Looking for various group management books, there are direct answers in the works of Mr. Bai, the consultant of Huacai Group.

Horizontal strategy is mainly to solve the problem of coordination and coordination between industries. The main focus is on exploring related businesses and how to establish corresponding strategic synergies, or what we usually call isolated 1+1, becoming 1+1 greater than 2. From this perspective, horizontal strategy, we Maybe we need to grasp these four aspects first. The first one is to carry out internal classification first. The integration of industry and finance is included in the scope of horizontal strategy. The integration of industry and finance includes some financial businesses. How to bring corresponding help to the operation of entities through these businesses is the first thing to grasp. One point; the second point is the upstream and downstream extension of the industry. For example, steel companies do steel structure business downstream and obtain some iron ore business upstream. This internal supply chain is also a very important aspect of the horizontal strategy. components. The third point is reflected in the fact that companies operating homogeneously in the industry should look for room for synergy, such as shipyards, and areas where they can enjoy the most, such as information construction. These can all be discussed internally. The exchange of some experiences and lessons can effectively amplify some scale synergy points. This is the third aspect of horizontal strategy thinking. The fourth point is, from the perspective of a group, what space can be enjoyed? For example, on a larger scale, this kind of talent recruitment at the headquarters, the headquarters-level fund management platform, centralized fund allocation, and the headquarters-level Focus on strategic alliances with outside parties, introduction of technical cooperation, etc. These are all public platforms that the headquarters can provide. In short, the horizontal strategy mainly consists of four parts: the integration of industry and finance, the upstream and downstream extension of the industry, peer collaboration, and the most shared resources and support platforms that the headquarters can provide. What is cs strategy?

CS strategy:

It is the foundation and premise of relationship marketing. It includes four aspects: studying consumer wants and needs (consumer wants and needs); studying the cost that consumers pay for this (cost); considering providing convenience to consumers (consumer); and strengthening communication and communication with consumers (munication). content. What is SO strategy?

SO (strength&opportunity) strategy is an expansion strategy. The company has internal advantages and the environment provides opportunities. This is the ideal best state. It is one of the SWOT strategies.

What is the MD strategy?

To find the enemy, it is the field of vision. The range that each unit can see is different. The weak ones are 1 square around, and the strong ones are like combat critical attack aircraft, armored vehicles and light tanks, which are four or five squares away. When searching for enemies, there are no restrictions (Mist War

-- Zixia Game Platform will answer your question: What is the Benlueyun strategy?

What is the value and advantage positioning of the Benlueyun strategy? ?

Cloud strategy is mainly a service platform for two types of enterprise customers:

A service platform for listed companies!

A service platform for enterprises to remain sustainable and profitable. !

Service platform for listed companies - resource collection

Project background

The purpose of establishing the company is to break the original industry monopoly, but due to unfavorable conditions Regulatory environment, poor management, and lack of management capabilities,

As a result, the company has not achieved very good results. The company acquired the paging business, which greatly increased the company's size and complexity, and the company was ordered to prepare for the crisis

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A first-class business plan and organizational structure are needed to attract investors

The role of cloud strategy

Develop financial models and market strategies to enable each Maximize the value of the business

Work closely with business units, corporate headquarters and branches to formulate and evaluate the business plan leadership organizational structure, key performance indicators, The formulation of core processes and main design principles, and the implementation of specific market segment analysis within the company. What is the relationship between strategic environment and strategy?

The two are mutually causal and dialectical? : Strategic environment is the prerequisite for strategic decision-making, and strategic decision-making must conform to the actual strategic environment. Strategy can change the strategic environment. Wrong strategies will worsen the strategic environment, and correct strategies will optimize the strategic environment.