Jia Jia: How can an intellectual sell himself without becoming ugly?

I have always believed that the intellectuals in China can't talk about it because they earn too little money. Those stories that don't bend over for five buckets of rice have long been legends. Many scholars must rely on the distribution of interests of power groups to live a decent and elegant life. If intellectuals struggle for food and clothing forever, then we don't have to care about the knowledge and truth they produce.

More than ten years ago, when I was a commentary editor, I found that the contributions of China writers and columnists were pitiful. At that time, there was only one standard for me to write for newspapers, and I would write for them where the manuscript fee was high. Of course, this is limited to market-oriented media. China's first-class news magazines pay only one-sixth of that of similar magazines in the United States. Thomas l. friedman can spend thousands of dollars to interview Bangalore for a column, but our columnist can only stay in the rental house to comment on syllogism. The gap is too big.

It's hard for a columnist to live a rich life just by writing, unless he is speculating in real estate in Beijing or Shenzhen at the same time, or he is a rich second generation. Many years ago, when I raised this question, a colleague asked me: Is the knowledge maker in China valuable? Specifically, is a pillar worth 6000 RMB? From the editor's point of view, I frankly admit that it is difficult for me to have a commentary worth 6 thousand yuan.

Later, when Tencent Renren was founded, it claimed that the contribution fee of China column was the highest, only slightly higher than that of first-line paper media. Later, I won the "10,000 yuan prize" and finally screened out a number of fairly good-looking review drafts. From the perspective of media operation cost, I think this 10,000 yuan is worth it, but it stops there, which is far from my fantasy goal of "making China intellectuals rich". The platform pays readers to authors, and the cost is too high. Of course, the long-term goal is to make readers pay for the author.

Later, with WeChat WeChat official account and online payment, it became easy for readers to pay directly. As long as they write articles carefully, the authors who are really liked by readers will not be too embarrassed. For example, Lian Yue and WeChat official account, who are famous for their rivers, have great admiration. This is indeed a good thing for intellectuals and writers in China. I hope there are more and more such platforms, and now everyone has seen them. Headline number, Tencent number, Netease number, etc. It's all out.

Ignoring the factors of content censorship, these channels provide good conditions for the realization of intellectuals. Those who can leave traces in the future historical documents are destined to stand out in this process.

Step 2 sell your face

Based on the huge population base, the Internet in China has developed its own unique industrial logic. As long as you have fans, no matter what you do online, you may become a part of an industry. In fact, I can't figure out why a girl's mobile phone has millions of hits to make up or eat instant noodles, until I went to see it myself and found that the live broadcast can really satisfy some human voyeuristic desires. From the perspective of evaluating an Internet product, this is enough.

If you can eat by your face, does that mean you don't have to rely on talent? Those intellectuals who have been studying hard for 20 years at a cold window make money when they see the online celebrity's awl face live and eat instant noodles. Will they complain about the utilitarianism and cruelty of this era? In fact, I have heard many such complaints. But I also think that good Internet products are to satisfy some human desires, which is not wrong. Can intellectuals satisfy people's desires and selfish desires? You can also write Xiao Huangwen, if you want.

What intellectuals satisfy is actually human thirst for knowledge. As long as you have a clear stand and a clear purpose, it doesn't matter even if you sell your face. According to my observation in the university, the attendance rate of a course is usually positively correlated with the teacher's face value, and the teaching level is another intervention variable. So do many video programs. If the anchor's face value is not up to standard, it is likely to be box office poison. In this sense, people are really born unfair.

Later, a video website asked me to do some programs. To tell the truth, I felt that my performance was poor, but the data performance effect was not that bad. The editor thinks that fans are blind. No matter what you say, as long as you sit there, there will be clicks. To put it bluntly, it is to sell face. In the words of SARFT, pv is the root of all evil. Nowadays, there are more and more intellectuals in the program, forming a new fashion of "talking without doing". I think it's good. Some people don't want to watch words, and watching videos is also good.

In fact, since the appearance of television, video programs have been one of the channels for intellectuals to realize their cash. For example, programs like Lecture Room. Compared with newspapers and magazines, TV has a wider audience. As long as the viewpoint is reliable and the three views are correct, it doesn't matter even if you go to CCTV. I'm afraid it's just nonsense, but it's not shallow, and there are many such programs, so I won't call the roll.

3. Sales voice

A while ago, Ji Shisan made a "Answer Answer" product. My price is relatively low, but I also earned more than 2000 yuan in these two days. It's not much, but it's really better than hard code words. After all, it was just chatting with people, and before that, Luo Zhenyu had been selling music. By June 1 1, Teacher li miao had answered 755 questions and earned nearly 14000 yuan.

In my opinion, this is the third way to sell yourself after selling words and faces. It's nice to see such a shared payment product. From the reader's perspective, I know a little more than you. Of course, it is no problem for me to share my knowledge and experience with you, but I paid the time cost and consumption cost's. For example, reading those books is not only time-consuming, but also expensive. I should tell you to pay some money.

Maybe a few years ago, I felt that paying for information would violate the principle of "free flow and sharing of information" on the Internet, and our readers have become accustomed to free. But now I will correct my point of view. My knowledge and experience are valuable only from the experience of a content producer, and can be put on the market to be priced according to the consumption frequency. Why not? Confucius said in the Analects: I have never been disobedient. What do you mean? Listening to my lectures is taking bacon as tuition.

If I am not short of money, I can certainly not accept these bacon, but my time and energy are limited. I should not only share and output, but also input, including reading and thinking. It is difficult to maintain without bacon. These intangible knowledge and experience, which seemed difficult to turn into bacon in the past, have become paid transactions through the internet and readers' evaluation system, which is undoubtedly a new way for intellectuals to realize their cash. The answer is just one of them.

In addition to answering this "ask everyone" way, there is a more traditional way recently, which is to pay for audio programs. For example, Ma Dong's recent Talk on the Himalayas is a new audio program in the Himalayas. I listened to two issues, which are paid audio programs that teach people to talk. I asked about the situation yesterday afternoon and said that 40 thousand copies had been sold, which was beyond my expectation.

4. Will you make money?

Can people in China talk? This is really a big problem. I remember one winter night many years ago, my taxi bumped on the main road of the East Third Ring Road. After getting off the bus, the driver's master almost didn't say a word in the face of another owner's heckling, but I clearly saw that he had blushed and wanted to say something, but he just couldn't say it. I asked him in the car why he didn't speak just now. He still ignored me. It was not until he got off the bus that he said timidly, I can't talk.

When my nephew went to kindergarten, he would bring a toy every morning to introduce to the friends who gave it, what functions it has, how to play, why to choose it and so on. , almost equivalent to a speech. I sent him to kindergarten several times, and he introduced teachers and classmates generously. And his friends are also very happy to say. This kindergarten is in America.

Is it difficult to express yourself? I think so, too. In our so-called nine-year compulsory education system, there is no special training for language expression, and answering teachers' questions certainly doesn't count. But expressing yourself is so important that it runs through a person's life from birth to death. Many times, expression will determine many things, such as interview, negotiation, persuasion and falling in love.

When I was young, I helped some friends write love poems because they didn't know how to express their affection for girls. But if you really want him to express it, he will definitely say "I actually want to settle you down", but you can't say that. Just like the online saying "I want to sleep with you" and "I want to have breakfast with you" have the same meaning, but the effect is completely different. To tell the truth, all the celebrity love letters I have read are very touching, both men and women.

Speaking back to the Himalayan paid audio program, Ma Dong thinks that "language is a game of power", especially "language can change the power relationship", which may be a slightly utilitarian idea to link language with power. Language is a tool for self-expression, even if it has nothing to do with power, it is very important. Learn good expression, more is to improve the efficiency of communication, make it have better effect, thus reducing the cost of communication.

From a higher level, language and its expression are one of the ways for human beings to spread values and preserve civilization. Both the Bible and the Analects of Confucius are dialogues, and so are dialogues. Complex truth, in the simplest words, will spread to the afterlife and become a part of the literature.

There are many ancient sayings in China that teach people to speak, such as the inculcation in Augmented Xianwen: You should only say three words to everyone, but don't throw all your words in my heart. But most of them are based on the premise that people can't trust each other. I think "distrust" is the biggest obstacle to human language communication, which has nothing to do with power. Although language is the basic tool of human beings, it is also the most untrustworthy thing. The difficulty of expression lies in "making it credible".

In any case, as an attempt in the Internet age, Himalayan, a paid audio product, has made the knowledge and experience of intellectuals smoother. Let's thank the Internet together.