Important business of Zhongyuan Dida Media Co., Ltd.

Before 2004, Henan Primary and Secondary School Textbook Publishing Center under Henan Press and Publication Bureau was responsible for the publication, printing and distribution of primary and secondary school textbooks. After the establishment of Henan Publishing Group, according to the principle of separating government from enterprise, the business functions of Henan primary and secondary school textbook publishing center were placed under Henan Publishing Group. In 2007, Zhongyuan Publishing Media Group was restructured and established on the basis of the original Henan Publishing Group, and directly inherited the publishing, printing and distribution business of primary and secondary school textbooks undertaken by Henan Publishing Group. Zhongyuan Publishing Media Group has a textbook publishing department, which is responsible for the specific operation of the textbook business in primary and secondary schools. The publishing business model of primary and secondary school textbooks can be divided into original publishing and agent publishing and printing. Original publishing refers to the publishing house organizing the compilation of teaching materials and publishing and printing on its own; Agency publishing and printing means that the agency publishing unit and the original textbook publishing house obtain the agency right of the original copyright by signing an agency agreement, and the agency publishing unit publishes and prints. The publishing management mode of the textbook publishing department of the group company belongs to the agent publishing and printing mode. The textbook publishing department currently has 20 employees, including publishing and printing personnel 10 and marketing and textbook training personnel 10. Responsible for textbook marketing, teacher training, textbook printing, quality control, etc. According to the academic structure and professional titles, there are 3 masters and 2 senior titles.

The textbook publishing department of Zhongyuan Publishing Media Group does not engage in the research and development of textbooks, but obtains the agency right of the original textbook publishing house in the form of agency or printing on behalf of others. The printing unit under Zhongyuan Publishing Media Group is mainly responsible for printing, which is distributed through Xinhua Bookstore under Zhongyuan Publishing Media Group and supplies teaching materials to primary and secondary schools all over Henan Province. The original publishers of textbooks that have established agency relationship with Zhongyuan Publishing Media Group include People's Education Publishing House, Educational Science Publishing House, China Map Publishing House, Planet Map Publishing House, Shanghai Science and Technology Publishing House and Chinese Publishing House. The main market for the agency publishing business of primary and secondary school textbooks is in Henan Province. Among them, teaching materials in compulsory education stage occupy more than 50% market share in Henan Province, and teaching materials in high school education stage occupy more than 70% market share in Henan Province. Zhongyuan Publishing Media Group has a book distribution system consisting of 1, 3 1 Xinhua Bookstore and 1 foreign language bookstore in Henan Province. It has the largest printing enterprise in Henan Province, providing high-quality teaching materials and after-sales service for primary and secondary schools in Henan Province. Compared with general book publishing, the publication of textbooks in primary and secondary schools has its particularity, which requires higher management level, business scale, financial strength and business ability of business units. The publication of primary and secondary school textbooks operated by the textbook publishing department of Zhongyuan Publishing Media Group is in an important position in the textbook market of primary and secondary schools in Henan Province. Business scope: teaching materials, teaching reference books, academic works for teaching scientific theories, and root-seeking (operating with a license); Engaged in the Internet publishing business of social science and educational content; Domestic advertising agency, production and release. Elephant Club was formerly known as Henan Education Press. Approved by the Ministry of Culture's document "Agreeing to Establish Henan Education Press" (No.2399, 83 words), Henan Education Press was established on February 28th. 1983. Approved by the General Administration of Press and Publication with document No.708 [1996], Henan Education Publishing House was renamed as Elephant Publishing House on June 20 14 196+00. On February 25th, 2008, 65438, Elephant Society was restructured into a limited liability company.

Elephant Club now has a book publishing license [XZZ (2004)No. HN03] and a publishing business license (newly started YupanziNo). SZ 00007)； Have an Internet publishing license [New Wang Chu Certificate (Yu) No.003]; It has a periodical publishing license (Yu Qi Publishing Company. 1209), the name of the periodical is "Seeking Roots", which was approved by the General Administration of Press and Publication of the People's Republic of China for public distribution, and the domestic unified serial publication number was CN 41-1209/k; Have an advertising business license, and publish advertisements with its own "root-seeking" as the carrier; Hold the trademark registration certificate (certificate number: 14488 12). Elephant Club has two book branches and higher education branches, two book divisions in Kaojing, two editing centers for teaching materials, 12 business and management department, marketing center, graphic design studio, quality inspection and proofreading department and publishing department. Elephant club employees 182 people; Among them, editor11,manager 19, 7 accountants and 45 salespeople. According to academic qualifications and professional titles, master 14, undergraduate140; There are 30 senior professional titles and 2 people who enjoy special allowances from the State Council. According to the latest articles of association of Elephant Club, Zhongyuan Publishing Media Group holds 0/00% equity of Elephant Club/KLOC. In order to ensure the stability and sustainability of the operation of the elephant club, there have been no major changes in the main senior management of the elephant club before and after this transaction.

Elephant Club has the qualification of publishing books, networks and periodicals. It owns three newspapers and two periodicals. It has basically formed a diversified development pattern of cross-media operation with benign interaction among books, newspapers, periodicals, networks and digital publishing. The business mainly focuses on educational publications such as various teaching materials, teaching reference books, teaching AIDS, educational theoretical works and reference books, supplemented by the publication of academic works, popular science books and other books. The main products include teaching materials, teaching AIDS, academic theoretical works, popular books and so on. Elephant Club has been successively rated as a national excellent publishing house, an advanced collective of the national press and publication system and a national excellent publishing house. "Seeking Roots" magazine won the second national outstanding social science periodical award and entered the top 100 social science periodicals in China. Since the establishment of Elephant Club, * * * has published more than 8,000 kinds of books, with a print run of more than 2 billion copies, and more than 400 kinds of books have won provincial and ministerial excellent book awards. Among them, Selected Works of Famous Middle-aged Linguists, China Science and Technology Classics, China Music Heritage Series and Going to the Ocean Series won the National Book Award, China Music Heritage Series won the China Book Award, Henan Population and Environmental Resources Series, Deng Yaping and Today's Museum Series won the National "Five One Projects" Award, and China Traditional Crafts.

Basic training, study guide and other supplementary books published by Elephant Club have become well-known brands that sell well all over the country. In addition to teaching materials and supplementary books, publishing brands such as modern cultural celebrities series, international sinology research series, history of science and technology series, natural history archaeology series and collection series have gradually formed in popular books and academic monographs. Elephant Club has actively participated in the international publishing market, established good cooperative relations with many overseas publishing institutions, and participated in influential international book fairs for many times, with active copyright trade. By the end of 2009, * * * had introduced more than 50 kinds of overseas books; Export more than 40 kinds of books to overseas publishing institutions. From 2007 to 2009, Elephant Club published 794 kinds, 834 kinds and 927 kinds of books, including 302 kinds, 425 kinds and 38 1 kind of new editions, and 492 kinds, 409 kinds and 546 kinds of reprints. The republishing rates of published books are 62%, 49% and 58% respectively. In 2006, the competitiveness research group of the national book publishing industry comprehensively ranked 572 publishing houses in China from five aspects: productivity, sales power, profitability, organization power, resource power and growth power. Elephant Club ranked 40th in the competitiveness ranking of national publishing houses. As of 20 10, 12 and 3 1, Elephant Club has no external guarantee and no large debts due soon. Approved by the State Publishing Administration (80) Publication No.602 "Agreeing to Establish Henan Science and Technology Press", Henan Science and Technology Press was established on August 30th, 20th10, 1980. The Association of Science and Technology was reorganized into a limited liability company. The Science and Technology Society now has a book publishing license (newly published Zheng Tu (2004) No.HN02) and a publishing business license (Xinyu Kaipi ZZ00254). The Science and Technology Society consists of eight editing rooms and other functional departments, including health care, agriculture, industry, teaching materials, life, higher education I, higher education II and foreign cooperation. Science and technology society employees 137 people; Among them, there are 52 editors, 56 managers 14 and 56 salespeople. According to academic qualifications and professional titles, doctor 1, master 15, undergraduate 45. There are 23 senior titles and 20 intermediate titles. According to the latest articles of association of Science and Technology Society, Zhongyuan Publishing Media Group holds 0/00% equity of Science and Technology Society. In order to ensure the stability and sustainability of the operation of the Science and Technology Society, the main executives of the Science and Technology Society will not change before and after this transaction.

The Institute of Science and Technology has the qualification of book publishing business. The business mainly focuses on publications such as medical and health, agricultural science and technology, industrial technology, various popular science books, textbooks for primary and secondary schools, and textbooks for higher vocational education. The main products include science and technology books, textbooks and popular books. Since the establishment of the Science and Technology Society, * * * has published nearly 4,000 kinds of books with a print run of 560 million copies, and more than 400 kinds of books have won provincial and ministerial excellent book awards. Among them, China Butterfly Fauna won the nomination of the Fifth National Book Award, and China Bird Illustrated Book, China Butterfly Classification and Identification, China Butterfly Insect Fauna, China Macrofungi and China Butterfly Fauna (Revised Edition) won the China Book Award.

The textbook General Technology (a set of 14 volumes), which participated in the compilation of the new curriculum standards for ordinary senior high schools, has passed the examination and approval of the National Textbook Examination and Approval Committee of the Ministry of Education and has been selected by the education departments in Guangdong, Jiangsu, Liaoning, Hunan, Hubei, Henan, Shaanxi, Beijing and other places. More than 200 sets of teaching materials for higher vocational colleges such as nursing, medicine, animal husbandry, electromechanical, art and tourism have been published, forming a unique teaching material system for vocational education. The science and technology society has formed the publishing brand characteristics in medicine, interest and handwork. Science and Technology Society has been rated as a national excellent publishing house for many times. Since 1998, the Science and Technology Society has actively carried out foreign copyright trade, established solid business contacts with 30 overseas publishing institutions such as Britain, Japan and the United States, and introduced thousands of books on medicine, fashion and life and interesting handicrafts. From 2007 to 2009, 379 books, 443 books and 458 books were published respectively, including 202 new editions, 265 reprints, 438+09 books and 289 books, and 65 reprints, 438+077 books, 224 books and 65,438+069 books. The republishing rates of published books are 47%, 5 1% and 37% respectively. As of 20 10, 12 and 3 1, the Science and Technology Society has no external guarantee and no large debts due soon. Scope: domestic advertising business; Computer graphic design; Enterprise management planning; Sales; Office equipment, stationery, other chemical products (except dangerous chemicals), electronic products, photosensitive materials. On July 8, 2009, the company became a wholly-owned subsidiary of the Science and Technology Society through equity acquisition. Since its establishment, the company has been mainly engaged in paper sales, layout design, typesetting and plate making. The Science and Technology Society holds 0/00% equity of the company/KLOC.

The company has a printing license and is engaged in the cover design, typesetting and plate making of books, magazines and newspapers. Business scope: children's books, children's counseling books and children's publications; Retail sales of books and electronic publications in China (limited to voucher business). Design, produce, publish and represent domestic advertising business.

Haiyan Society was formerly known as Henan Children's Publishing House. Henan Children's Publishing House was established in June 1982 1 16 with the approval of the document "Henan Children's Publishing House was approved by the Ministry of Culture". Approved by the documentNo. (85)744 of the Ministry of Culture, Henan Children's Publishing House was renamed Haiyan Publishing House on May 1985. Approved by the Joint Office Meeting on the Reform of Provincial State-owned Enterprises in Henan Province [2008] 19 "Reply on the Overall Plan for the Restructuring of the Affiliated Units of Zhongyuan Publishing Media Investment Holding Group Co., Ltd.", Haiyan Society was restructured into a limited liability company on February 25, 2008. Haiyan Society's existing book publishing license (newly published Zheng Tu (2004) Zi HN04) and publishing business license (Xinyu Kaipi Zi SZ002 15); With the new Internet publishing license (Yu) No.002, Haiyan Society has seven editing and publishing departments, including preschool children's books, school-age children's books, animation books and educational books, and four management departments, including comprehensive editing, marketing, storage and transportation, comprehensive management, planning finance, editor-in-chief room and publishing. The headquarters and subordinate institutions of Haiyan Society have four periodical editorial departments: Story World, Golden Boy, Financial Management and Children's Intelligence Development Pictorial. Haiyan staff 14 1 person; Among them, there are 56 editors, managers 13, 8 financial personnel and 43 production and sales personnel. According to academic qualifications and professional titles, there are 9 masters and 48 undergraduates; There are 23 senior titles.

According to the latest articles of association of Haiyan Society, Zhongyuan Publishing Media Investment Holding Group Co., Ltd. holds 0/00% equity of Haiyan Society/KLOC. In order to ensure the stability and sustainability of Haiyan Society's operation, the main executives of Haiyan Society will not change before and after this transaction.

The main business of Haiyan Society is to publish primary and secondary school textbooks, teaching AIDS, children's books, popular science books for teenagers, science fiction novels and children's literature and art books. The main products are educational books, all kinds of minors' books, children's literature masterpieces at home and abroad, e-books and so on. Haiyan Society has been rated as a national excellent publishing house for many times.

Since the establishment of Haiyan Society, * * * has published more than one million kinds of books and electronic publications 1. 1.00, and the number of publications has reached 1.68 million copies (sheets and boxes). More than 500 kinds of books have won prizes at or above the provincial and ministerial level, among which "China Encyclopedia of Infants" won the National Book Award, and "A General History of China with Color Pictures" won the China Book Award.

General History of China (Youth Edition), Adventures of Scientists in China, Picture Book of Character Cultivation with Bangbangzi, Idiom Story of Stupid Bear, School for Pupils, Family with Children, Comic Book Series of Chinese Studies, Little Girl Series, Classic Picture Book of Literary Masters, Reference Book Series for Pupils, etc. Haiyan Society is becoming more and more active in the international book copyright trade market, and has established business cooperation relations with dozens of publishing houses in Sweden, Russia, Germany, Japan, South Korea and Hong Kong and Taiwan. There are more than 50 kinds of book copyrights exported and more than 0/00 kinds of book copyrights imported. Among them, "Very Famous" and "Tom Rabbit" won the prize of excellent social science books in the imported edition. From 2007 to 2009, Haiyan Society published 5,965,438+0,688 and 758 books respectively, including 294,256 and 238 new editions and 297,432 and 520 reprints. The reprint rates of published books were 50.3%, 62.8% and 68.6% respectively. As of 20 10, 12, and 3 1, Haiyan Society has no external guarantee and no large debts due soon.