How to design the online store where Taobao opens a shop?

Shop design broadly refers to the image design of specialty stores, and now more and more merchants begin to pay attention to the design of their own specialty stores. Its purpose is undoubtedly to attract all kinds of past customers to stop into the store to watch carefully and attract them to spend. Therefore, the store's storefront should be novel, unique, fresh and elegant.

Shop design should embody the spirit of simplicity, dignity, fashion and exquisiteness. The image should express a certain cultural connotation and brand positioning, create a personalized shop atmosphere through color matching, material contrast, lighting and other aspects, and provide consumers with an experiential lifestyle scene, so that consumers can constantly change their roles in this life scene, and become loyal brand consumers from knowing the brand to accepting the brand in the experience process. Strive to embody the quality and connotation of every detail through the design of specialty stores. The light source can give people an unusual feeling, so the lighting of the store should be combined with ordinary, important and auxiliary lighting to create an elegant and exquisite space atmosphere for the store as a whole and show a noble lifestyle.

Store design specifically includes: store and trademark design, window design, recruitment and logo design, store layout and commodity display.

1. Specialty stores and trademarks

The image of a specialty store is closely related to its name and trademark. In recent years, more and more people have a misunderstanding when naming a store, focusing on the mainstream and fashion, thus ignoring the internal relationship between the store name and the store itself, and then giving people a feeling of "wolf in sheep's clothing", such as "big brother", "rich man", "gentleman" and "big money". What is even more confusing is that the name of a noble restaurant is printed on the window.

There is nothing wrong with being distinctive, but you can't be too far away from your own style. You need to let customers know clearly what the goods in your store are through your store name. To put it bluntly, the name of a food store should be like a food store and the name of a clothing store should be like a clothing store. A good store name should have three remarkable characteristics: first, it is easy to pronounce and remember; Second, it can highlight the business nature of the store; Third, you can leave a deep memory.

A good shop should not only have a good name, but also have a trademark that can highlight its image. The name of the store is only a representation of words, while the trademark is a description of the road pattern. In contrast, the latter is easier to remember in people's minds. For example, there is a Margoli shop specializing in women's socks, which uses the pattern of the British flag as a trademark. There is a huge British flag hanging in the shop, and this pattern is printed on each wrapping paper, which is super attractive and can improve the sales effect of the goods.

2. Signs and signs

Font and other factors are related to the quality of signboards. Looking around all the streets, you will often see some good store names, all kinds of crooked fonts, typos and traditional Chinese characters, and even all kinds of self-made words. The signboard of the specialty store should try to avoid words that are not commonly used. The purpose is to make people understand the main business, and mystifying will only give people a feeling of disgust. Just like domestic specialty stores, there is no need to take foreign names.

In recent years, more and more monopoly stores began to adopt signs, and gradually evolved from ancient plane to three-dimensional effect, from a single static to a dynamic world, moving in front of their own stores, attracting passers-by from all directions. There are not many fast food restaurants. In order to highlight the personality image of his shop, statues of various large figures and animals are placed at the entrance, which are well received by customers with the play of various light music. Japanese T-tea seaweed has the same effect. There is a doll exactly like the boss in the store, and all kinds of exaggerated cartoons cooperate with all kinds of actions to greet passers-by, and the effect is quite good.

Step 3: Windows

The window has always been called the "eye" of a specialty store. The "eyes" play a decisive role in whether the face of the specialty store is vivid and charming. It is the embodiment of art and an important means to attract customers. Walking in the commercial street of every commercial capital, there are countless people watching and admiring in front of the window. They were crowded and laughing, as if enjoying a famous painting handed down from ancient times. Even on the Champs Elysé es in Paris, enjoying the windows of various monopoly stores has become a very popular tourist project!

Therefore, a specialty store can't be without a window, and the layout and display of the window can't be underestimated. Three principles should be observed in the window design of specialty stores: first, to attract customers with clever design, not flat, and strive for dynamic and cultural and artistic colors; Second, customers can feel intimate and natural through some life scenes, and then produce * * * sounds; The third is to leave a deep impression on customers, and through various window displays, the specialty store will always be engraved in the hearts of customers. To reflect the overall style of the storefront, it is necessary to coordinate and plan the signboard, window, sunshade, door, lighting, wall material and color of the storefront.

4. Shop layout

The design of the store is very particular, and it needs simple and bright lines, not unconventional. Mainly to highlight the characteristics of goods, so that every customer who comes here has the desire to buy, so that they can choose and buy conveniently.

When arranging the storefront, the size of storefront space, the type of merchants, the style and function of goods, the brightness of lighting, the width of the aisle, the location of the checkout counter and so on are all factors to be considered.

In addition, if the layout of specialty stores can be constantly adjusted with the change of seasons, it will not only give customers freshness and freshness, but also stimulate their desire to come to spend. Now many specialty stores will adjust the layout of their stores to implement their own promotion methods.

5. Commodity display

Features determine the success of the store. The so-called characteristics are not only reflected in the uniqueness of operating goods, but also in the uniqueness of displaying goods. The display of specialty stores generally follows the characteristics of outstanding features, coordinated colors and appropriate materials selection. However, due to the different types of specialty stores, the display effect of various commodities in specialty stores will be different, even if they are the same category, they must have their own display characteristics.

6. Store design style

In today's commodity economy society, the old and rigid storefront decoration style can no longer meet people's visual concepts and consumption desires. In the new generation of storefront decoration, it mainly reflects the publicity, individuality and conceptual storefront decoration style. Over time, this decoration style completely replaced the dull and monotonous decoration style in the past. All kinds of specialty stores are blooming in the city, and the store design is even more varied, attracting customers from all corners of the country to visit and inspiring customers' infinite desire to buy.