Brief introduction of Ruixing founder

Lu, born in July 1969, 1969, is from Pingnan, Fujian. According to his own statement, he is a coffee lover and drinks several cups of coffee every day. It is found that China's coffee market has great potential, but there are many problems such as high price, poor quality and poor convenience. He wants to build a coffee brand that can provide high quality, low price and high convenience, so that more consumers in China can enjoy delicious coffee.

20 17, 10 In June, Ruixing opened its first store in the lobby of UCAR headquarters in Beijing, and the earliest recruitment office was also upstairs. With the mode of low price, high subsidy and rapid expansion, Luckin Coffee opened nearly 6,000 stores in China in just two years, and successfully landed on Nasdaq on May 438+09, 1965, becoming the fastest company in the world from company establishment to IPO.

brand introduction

Headquartered in Xiamen, Luckin Coffee is the chain coffee brand with the largest number of stores in China. Luckin Coffee takes the mission of creating lucky moments and inspiring the desire for a better life, makes full use of the new retail model of mobile Internet and big data technology, and cooperates with high-quality suppliers in various fields to create a high-quality consumer experience and create lucky moments for customers.

Luckin Coffee's brand vision is to make every customer enjoy a good cup of coffee that is delicious and worth drinking, and its brand mission is to build a world-class coffee brand from China. By making full use of the new retail model of mobile internet and big data technology, we have deep cooperation with top suppliers in various fields and are committed to providing customers with high-quality, cost-effective and convenient products. By 2023, Luckin Coffee has won the IIAC Gold Award for five consecutive years, and SOE Yega Chevy has won the Platinum Award twice.

Reference to the above content: Baidu Encyclopedia -—luckin Coffee