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What is the operating status of offline stores when Taobao removes HM goods?
First, the butterfly effect is caused by hm's statement in official website, which slanders China and Xinjiang for alleged forced labor and employment. Moreover, they argued that they couldn't conduct a credible investigation on the local area, so they stopped importing cotton from China and Xinjiang, and they would choose other suppliers to import cotton from other places.
One reason why this incident caused great public outrage was that Hm's statement maliciously slandered Xinjiang cotton and Xinjiang without investigation, and wantonly accused other countries under the guise of human rights. Because of the extremely bad nature of this incident, hm's attitude was incorrect, which caused emotional confrontation among domestic people. As the most widely used e-commerce platform in China, Taobao has removed the relevant information of hm. This will first seriously hit the online profit margin of hm, and at the same time, the offline stores of hm will certainly be affected by this incident, which will trigger an increasing butterfly effect.
Second, China's vitality will not grow. Some brand enterprises, out of malice, wantonly attacked China and China enterprises for malicious slander. But at the same time, they want to stay in China, because China is one of the largest consumer markets in the world. However, hm's behavior has obviously aroused the anger of China citizens, while China citizens, with a patriotic heart and emotional reaction, will naturally reduce their purchases of hm products.
Not only Taobao, but also other software, on which we can't find the relevant information of hm. This is undoubtedly a major blow to hm, because once the information about him is deleted from these softwares, people's desire to buy will naturally decline.
In order to gain short-term economic benefits, Hm ignored the facts, evaded the truth, wantonly slandered and maliciously attacked Xinjiang cotton, with a bad attitude. At present, China people's rejection of your company is only a way for China people to defend themselves. In the next time, Hm may need to digest these adverse consequences by itself.
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