Zhenghe Huitong Wang Peng: optimistic about women's consumption and investment opportunities

10 In July, Wang Shu, the managing partner of Zhenghe Huitong, delivered a keynote speech at the "WISE 20 19 Super Evolution Summit" held in Beijing, saying that women are an important driving force for consumption growth, and they are optimistic about investment opportunities in the fields of pets, movies, health, beauty cosmetics, underwear and designer brands in the female economy.

Wang Peng introduced that in the past five years, the total expenditure of women in China increased by 8 1%, and the proportion of women's contribution to Alibaba Taobao was 70%. It is estimated that the market related to her economy in 2065,438+09 will be 450 million yuan.

In terms of pets, Zhenghe Huitong pays attention to startups that have the ability to lay out offline channels and sell pet products online and offline. In the field of health, Wang Peng believes that "women attach importance to body management, and the most fundamental demand is to eat something delicious but not fat. Innovative companies have the opportunity to run out on the track that provides such products. " In terms of beauty, Wang Peng said, "In June this year, the turnover of 589 domestic brands increased 100% year-on-year, 183 domestic beauty brands increased 1000% year-on-year. Sales data shows that the spring of domestic beauty has basically arrived. "

In terms of underwear, Wang Peng introduced that in 20 17, the retail sales of women's underwear market in China reached150.5 billion yuan, and it is estimated that the market capacity of women's underwear in China will reach197.3 billion yuan in 2022. At present, there are almost no so-called leading players and monopolists in the women's underwear market, and there are still opportunities for startups. In terms of designer brands, Wang Peng said, "Now the middle class is paying more and more attention to image building. They want to distinguish themselves from others and show their personal value. The rise of designer brands is very in line with the trend of the times. "

It is understood that Zhenghe Huitong is a private equity investment institution in Beijing, established on 20 14, focusing on TMT, consumption, medical care and health investment.

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