What is the responsibility of the marketing director?

The marketing director is responsible for drafting the marketing plan and development report of the center according to the overall development plan of the center. So what is the responsibility of the marketing director? Come and have a look with me.

Tisch

accountability

1, business supervisor position, independently responsible for marketing, planning and publicity;

2. Assist in the implementation and supervision of various marketing plans;

3. Organize the market research of the company's products and provide the market positioning analysis report of products and services;

4, responsible for the comprehensive packaging of products and services;

5. Collect market information of the same industry and make analysis and forecast.

qualified

1, college degree or above, major in public relations, marketing and enterprise management is preferred;

2. Familiar with the biological industry, who has done marketing, planning and expansion is preferred;

3. Strong market perception and keen grasp of market trends and market direction;

4. Strong communication skills;

5. Skillful use of various design tools;

extreme

Responsibilities:

1, according to the company's development direction, implement the market strategy and various market work requirements, formulate the overall brand promotion plan suitable for the market development of the unit according to the actual situation and the characteristics of the regional market, and decompose the strategy and plan into various regional markets.

2. Manage new product promotion resources reasonably, and guide relevant personnel to formulate detailed annual, quarterly and monthly resource investment plans in combination with budget quota;

3. Have a strong ability to acquire brand activities and plan and implement brand activities that are conducive to enhancing brand image;

4. Responsible for the implementation and evaluation of monthly offline crowd promotion activities;

5. Accumulate platform assets, establish multi-platform integration, and reduce brand communication costs;

Requirements:

1, bachelor degree or above, more than 2 years experience in FMCG marketing, project management experience is preferred.

2. Strong market perception ability, keen grasp of market trends and market direction;

3. Have good writing skills and writing skills.

Tisso

Responsibilities:

1. Overall: Be fully responsible for the offline marketing planning of the company, formulate promotion strategies, establish promotion standards and be responsible for the promotion effect according to the product line and operation development direction of the work. (Final result of promotion: Racine Tuoke)

2. Offline: Market promotion and channel expansion are carried out through different channels and ways, and personnel diversion is formed at the store terminal.

3. Offline: responsible for developing cross-industry cooperation (alliance) relations with key foreign communities and supermarkets, and cooperating with the company's product promotion plan to achieve the effect of the activity.

4. Offline: collect and feedback project information and customer opinions in time, sort out and analyze market information, and put forward marketing suggestions in time.

5. Offline: Plan/develop/execute ground promotion activities to complete the task of expanding customers.

6. Other work assigned by superiors.

Requirements:

Experience in offline promotion over 65438 years +0.5 years. Experience in retail, chain store terminal, service industry, medical beauty, beauty industry and cosmetics offline promotion is preferred.

2. Previous promotion experience is result-oriented and quantitative, and the work content is directly or indirectly linked to performance.

Article 4

Responsibilities:

1, responsible for organizing and implementing the marketing activity plan, and following up the passenger flow, media promotion and sales effect evaluation; Responsible for the budget of activity expenses and the summary of final execution expenses;

2. Responsible for advertising planning of marketing activities, including suggestions on media selection and combination;

3. Be responsible for the outreach of activity resources, establish the information resource pool of cooperative units, and provide resource integration support for planning marketing activities;

4. Responsible for all market research related to marketing planning, including business circle research, competitor dynamics, merchant demand, activity resources research, available activity analysis, etc.

5, conscientiously implement the instructions of the superior leadership, directly accept the leadership of the department manager;

6. Strictly abide by the rules and regulations promulgated by the company and earnestly implement the post responsibility system.

Requirements:

1, college degree or above, major in marketing and planning;

2. More than three years working experience in marketing;

3. Understand the material production and be familiar with the implementation process of activities.

chapter five

Responsibilities:

1. Under the guidance of the marketing manager, be responsible for the company's external publicity and promotion, implement the departmental work arrangement, and formulate and implement the promotion plan;

2. Implement the company's sales policies and activity plans, organize market research activities, and learn about the market share of products, the characteristics of target consumer groups, the sales situation in various districts and other information;

3. Be responsible for collecting competitor's products, prices, markets and other information. , so as to provide a basis for superior decision-making;

4. Be fully responsible for the implementation of ground promotion activities, the distribution management of promotional materials and the use and filing of promotional materials;

5. Be responsible for the site selection of the promotion team and the deployment of promotion personnel;

6. Be responsible for organizing and preparing the external promotion activities arranged by the company;

7. Be responsible for training relevant business personnel on business ability, professional presentation skills and sales skills on a regular basis;

8. Recruitment, training, management, attendance, assessment and daily management of promotion personnel;

Requirements:

1, college degree or above, major in marketing is preferred;

2. Good market planning and analysis skills and strong brand awareness;

3.3-5 years experience in activity planning and promotion in FMCG industry;

4. Strong market acumen, information analysis and processing ability, communication and expression ability, organization and planning ability and sudden problem handling ability;