After losing 1.7 billion yuan in 8 years and selling only 33 cars a year, is it wise for jiangling motors to bid farewell to the field of heavy trucks?

For jiangling motors, this is obviously a wise move. After all, after they bought this heavy truck brand, they didn't create any benefits for so many years, which may even directly lead to the break of cash flow within their company. Therefore, this time, jiangling motors Company said that it would sell all the shares of its heavy truck, which is very worthy of recognition. So today, let's discuss whether jiangling motors Company made the right choice.

first, why did they choose to sell shares in heavy trucks?

first of all, it is worthy of recognition that jiangling motors was very correct when he made the decision to manufacture and sell heavy trucks, because the logistics and express delivery industries had just developed at that time, and the demand for heavy trucks was very large. However, in the process of R&D, Jiangning Automobile honestly doesn't have any core technology, so there is no way to reduce their costs directly in the operation process, and there is no way to compete with other brands in quality, which directly leads to the rotten tail of this project.

second, serious losses.

in 17 years, jiangling motors announced that it would sell 2, heavy trucks a year, but it never occurred to me that only a dozen cars were sold a year after the cars were manufactured, and even at the peak of sales, only a few dozen cars were sold a month. For a car company, such sales are basically equivalent to being labeled as closed down.

Third, why did jiangling motors's choice fail?

In fact, the most fundamental reason is that they were very sorry for their decision at that time, because their core technology was mainly concentrated on some family cars. Although the market for heavy trucks was very large at that time, they did not have core technology. After buying the shares of the heavy truck group, they did not cooperate with other peers, but carried out research and development alone, so they incurred great costs, which led to their market failure. Therefore, it is a wise move for jiangling motors to bid farewell to the field of heavy trucks now, which can help them get rid of their present predicament.