What are the requirements for entering the mall?

First, the investment standards of each shopping mall are different, which are related to the target consumer groups, product positioning, shopping mall hardware facilities, their own investment strength, business circle and other factors. It is not necessary to have an international and domestic first-class or second-class brand as mentioned by the landlord. As far as the shopping malls mentioned by the landlord are concerned, I'll rank them for you according to the difficulty of entering the stores: Dongfang, Shuang 'an, Zhong You, Juntai, New World, Joy City and Jinyuan Yansha. Because I don't know the specific situation of your brand, I can only make a subjective ranking. Dongfang is completely positioned as a first-line brand at home and abroad. Due to the above factors, Shuangan Zhong You Juntai can't be completely positioned as a first-line brand, so there are some unknown brands in the store to fill it. Although Jinyuan had a high positioning, it could only lower the threshold because of the difficulty in attracting investment. Joy City is a new project with a large business area, and some floors cannot be first-line brands.

Second, the definition of third-rate brand and/or self-created brand is rather vague. For the moment, I understand it as a brand that is not well-known at this stage. Because of the reasons mentioned above, there is no chance, which is related to the size of the company, but it is not a decisive factor, but the autonomy in the choice of floor, location, area and cooperation conditions will be lower.

material

Three, five certificates and one book: business license, tax registration certificate, organization code certificate, trademark registration certificate, copy of enterprise identity card, if it is an agent or custody, a power of attorney is required. In addition, we also need the quality inspection report of the goods. If there are imported goods, a customs declaration form should be issued.

Fourth, other materials include product catalogues. For example, if we talk about cooperation now, let's take the product atlas of autumn and winter clothes, and it would be better if there is an atlas of clothes for next spring and summer. Also have your market distribution details, such as which shopping malls in other cities in China have counters (preferably large shopping malls in developed cities such as Shanghai, Shenzhen, Guangzhou and Shenyang, floor, area, monthly turnover, etc.). ), and it is best to have your brand planning or market positioning analysis report.

way

Oriental, Joy City and Jinyuan in listed shopping malls are all rented. Zhong You, Juntai, New World and Shuang 'an are joint ventures (running backwards), as you said. The forms of backward running can be divided into guaranteed and unsecured. (For example, if you make a guaranteed bid of 65,438+10,000 yuan/month and draw 25%, then what you pay to the mall every month is 65,438+10,000 x 25% = 25000. Even if it is not enough to sell 65438+ 10,000, it will be given to the mall of 25,000. But if you don't sign the guarantee, it will be more appropriate. No matter how much you sell, it's 25% of the sales. )

Six, different shopping malls charge different fees, you have to say this yourself, and even if the same shopping mall targets different brands, the fees are different. For example, in which shopping mall to choose a brand such as ESPRIT, it is about 20%, and the pile brand such as Yilian is a little more than 20, not more than 25%. But the basic expenses include: quality deposit (deposit), advertising promotion fee, annual sponsorship fee, management fee, water and electricity fee, telephone registration fee ..... and other exorbitant taxes. Some shopping malls also have entry deposits. I only know that Joy City spends more than 20 yuan per square meter every day in the rental store. I'm sorry I don't know anything else. (All the above words with deposit can be refunded. )

Seven, the above does not include your decoration fee, office supplies purchase, personnel recruitment, etc. If it is an agent or a franchisee, there will be a fee for purchasing goods from its company.

8. Many shopping malls, especially those with good business, are competing for brands to enter, so you should give kickbacks to the merchants in these shopping malls. Is the nature of the rebate one-off or monthly? The shopping malls listed by the landlord are ranked as follows according to the darkness: Zhong You, Shuang 'an, Dongfang, New World, Juntai, Jinyuan Yansha and Joy City (refer to this ranking for offensive reference).

procedure

1 Contact in advance to discuss cooperation conditions.

2 determine the conditions of cooperation and pay the fees (general shopping malls require to pay the quality deposit before entering the store).

3 determine the date of entering the store for decoration and opening the store, and submit the decoration drawings to the mall for review (it usually takes two weeks to review the drawings, and your drawings can't be qualified at one time, and you have to modify them n times in the middle).

4 enter the site for decoration after the drawings are approved (find a reliable decoration company, and don't bother the mall because of this, which will affect your future cooperation with the mall).

After the renovation, the opening ceremony will be held.