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MGM and China
In 1929, the "Dahua Hotel" that originally opened on Gordon Road (today's Jiangning Road) and also operated as a dance hall closed down. The West District of Shanghai, known as the "Aristocratic District", was not the same as the "Aristocratic District". "A suitable entertainment venue. In 1932, the Jing'an Temple site was purchased to build Paramount Hall, which was named "Parmount Hall" with a homophonic pronunciation.
The entertainment venue was designed by Yang Xixuan Architect and is known as the "First Yuefu in the East". The building has the third floor. The ground floor houses the kitchen and store. The second floor is a dance floor and banquet hall. The largest dance floor is more than 500 square meters. The dance floor is supported by automobile steel plates, which will cause a shaking feeling when dancing. There are small dance floors around the large dance floor that can be divided at will, which can be used for dance practice. , and can also be used for trysts; the two-story ballroom is fully operational and can accommodate thousands of people dancing at the same time. The room is also equipped with heating and cooling air conditioning and luxurious furnishings. The third floor is the hotel, with a huge cylindrical fiberglass tower installed on the top. When the dancers are preparing to leave, the waiter can type the guest's car number or other code on the tower, and the coachman can see it from a distance. The car drove to the door of the dance hall.
After the casino was built, it was rented to a Frenchman for operation. As the rental contract stipulates that the owner of "Paramount" draws a commission based on the number of guests, the Frenchman stipulates that dancers must bring their own dance partners, and the fees are extremely expensive, which causes "Paramount" to suffer huge losses. Soon, "Paramount" dismissed the Frenchman, re-operated the business, and recruited dancers from the society. At that time, the monthly income of dancers was as high as 3,000 to 6,000 yuan, more than ten times that of ordinary employees.
After the Pacific War broke out in 1941, a dancer named Chen Manli was shot dead in the dance hall by the Japanese because she refused to dance with the Japanese. In 1954, due to serious deficits in "Paramount", it was taken over by relevant government departments. The main building of the original dance hall was converted into Hongdu Theater, and other ancillary buildings were converted into shopping malls. Later it was changed to Hongdu Cinema. On June 11, 1990, the awning at the entrance of the theater collapsed due to disrepair, killing a pedestrian. The theater was ordered to cease operations and undergo major repairs. The current address is No. 218 Yuyuan Road.
In 2012, MGM Pictures saw the huge growth potential of the Chinese film industry and decided to form a joint venture in Shenzhen to explore the Asian market, mainly mainland China. Shenzhen MGM Pictures Co., Ltd. This is how the company was born.
Previously, MGM Hotel Group established Macau MGM Hotel Group in Macau as early as the early 1980s. So far, it has opened nearly 10 supermarkets in Shanghai, Hangzhou, Wuhan, Dalian and other cities. Five star hotel.
The full name of MGM (China) Pictures is Shenzhen MGM Pictures Co., Ltd. As the only partner of MGM Pictures Group in mainland China, it is currently the only film company in China that integrates film investment and distribution, theater planning and construction, and theater operation and management, integrating the entire film industry chain. A large number of domestic and foreign top film and television production, operation management, planning and marketing talents have been gathered here to realize a complete production system from screenwriters, directors, production to marketing, theater distribution, theater construction, etc., which is the step for China's film industry to move towards the international stage. A business card.
On the one hand, MGM has successfully introduced the advanced theater business model of the United States into the country and has become a leader in the transformation and upgrading of the Chinese theater industry. On the other hand, it has also exported many outstanding domestic blockbusters to the United States to establish It has built a bridge for cultural exchanges between China and the United States, and was called "the messenger of cultural exchanges between China and the United States" by US President Obama.
Since entering China, MGM Pictures has acquired CNN, BBC, "Washington Post", "Wall Street Times", "Baltimore Sun", "Times", CCTV, Phoenix TV, etc. It has attracted widespread attention from dozens of well-known international and domestic media, and was successfully selected as one of the "Top Ten News Events in China's Cultural Industry" in 2012 selected by the "New Economic Times". It was listed as one of the "Key National Cultural Export Enterprises" in 2012 by five ministries and commissions including the Ministry of Culture, the Ministry of Science and Technology, and the Ministry of Industry and Information Technology.
In addition, MGM has also cooperated with many well-known domestic film companies and professional institutions such as China Film Group and Enlight Pictures to launch equity private equity investment for the first time in China with new commercial theater investment as its main business. company. The company plans to build more than 500 franchised, directly-operated and joint-operated cinemas in China within three years, with no less than 1,600 cinema screens and no less than 100,000 cinema seats. The company's average annual growth rate exceeds 50%.
Strive to be listed on the Nasdaq stock exchanges in Hong Kong, Singapore and the United States within three years.
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