What is the process of opening a convenience store?

Process:

1: Select a site, estimate the potential customer sources of the selected address, and conduct a feasibility analysis. Site selection is an important factor that can directly affect the success of your store.

2: Rent a house and sign a rental contract. At least you don’t have the idea of ????trying it out for a year. It is best to sign for more than 5 years, which can greatly reduce the initial investment costs such as decoration hardware. The current level of investment in a convenience store of 70-80 square meters is about 80,000 to 90,000 yuan. The average gross profit of convenience stores is now about 12. You can calculate the break-even point based on your expenses. There is a simple algorithm, that is, if your daily sales are less than your monthly rent, you will not be profitable.

3: Purchase hardware equipment such as cashier systems and shelves. Organize supply. A 70-square-meter convenience store requires at least three employees to work in shifts. To start recruitment training, two people need to be on duty at the same time in each shift (of course, the above personnel include the boss himself).

4: Handle tobacco, health, industrial and commercial procedures. It is difficult to deal with the demand for tobacco now, but it is necessary because tobacco sales account for a large proportion of the sales of small businesses and supermarkets. Please take it down thanks to your connections, haha.

5: Decoration. The repair must not be too complicated, but should be simple and clean. Mainly the walls and floors. The walls should be white, and the floor should preferably be made of non-slip tiles, which are easy to clean and have little dust. The lighting must be hung above the passage and cannot be installed above the shelves. The height is generally about 3 meters from the ground. The illumination of a 40W energy-saving lamp is 8 square meters. The brightness can be set according to specific requirements. When decorating, it is best to use tightening screws to pull a few iron wires about 3 meters above the ground above the passage. They can be used to hang lamps, data lines, monitoring lines, shopping guides, POP, etc.

6: The goods are put on the shelves, and the computer cashier system is entered and tested.

7: Open for business and adjust supply according to actual sales.

The radius of the convenience store business district is 500 meters, and there is a population of at least 3,000 people in the business district within a radius of 500 meters. Business experts believe that the following geographical locations are not suitable for opening convenience stores (to open a store, go to chyee.com):

1. There are less than 3,000 customers who can reach it on foot in 5-7 minutes;

2 , not a traffic artery where customers gather;

3. The store cannot be seen from the road;

4. It is underground or above the second floor;

5 , Unable to set up store facades and signboards;

6. The store rental exceeds one day’s sales.

In addition, since the main consumer groups of convenience stores are students and office workers under the age of 30 (accounting for about 80% of its total customers), it is easy to target this group

With the characteristics of accepting new things, strong consumption power and pursuit of fashionable products, the selection of products should focus on innovation and updating, combined with the main theme of fashion.

The first is housewives, who buy goods they forgot to buy elsewhere at convenience stores

The second is families of three, young couples make convenient purchases for the family

The third is single young people, they are the main customers of convenience stores

The fourth is primary and secondary school students, they are the biggest buyers of snacks in convenience stores

Choosing a good store location is particularly important When investing in convenience stores, it is very important to choose the right store location. This is the most important factor in the success of convenience stores. Because the advantage of convenience stores lies in "convenience", many convenience stores are opened in areas where communities and entertainment facilities are concentrated, making shopping more convenient for customers.

Foreword: As the saying goes, good site selection is half the battle. The problem of location selection for convenience stores can be said to be a major headache for many convenience store companies. At present, many articles about location selection rarely focus on convenience stores. Many analysis methods and details for hypermarket business districts are not applicable to convenience stores. Based on this, the author chose this topic, hoping to give some inspiration to friends who are engaged in related work in convenience stores. Of course, business districts are actually dynamic and not always static, so many conclusions require experience. Since the author has not been engaged in relevant research work for a long time, if there are any mistakes, I hope to criticize and correct them.