Why can moderate development continue to grow?

Do not seek false reputation, do not engage in ostentation and extravagance; Do what you make money, do what you do, and do what you do. Being honest and trying to make money is the business style of Wenzhou people.

The goal is too high and it is too easy to fail.

The business is getting bigger and bigger, but it is either always bigger or successful. Blind expansion will only push enterprises into trouble and make them decline step by step. Therefore, self-righteousness and blind expansion are the root causes of disaster. The sudden disappearance of three famous oral liquids in those years was a disaster caused by expansion.

During the heyday of Zhu San Group, Wu Bingxin, president of Zhu San, who was over 60 years old, once said earnestly to Shi Yuzhu, president of the blood giant, "Don't make money you shouldn't make. The world is full of gold, so it is impossible to eat it all. There are too many temptations in this world. Everyone wants to earn a lot, but few people can accept it when it is good. "

At the peak of his career, Shi Yuzhu turned a deaf ear. Juren Group, whose business spans three fields: computer, health care products and real estate, covets perfection, blindly expands and falls into the crisis of capital shortage, and finally fails to survive the crisis and collapses.

In fact, Wu Bingxin himself said it was impossible. 1994, Wu Bingxin set the development target of No.3 Plant as 1994, with sales reaching1000000 yuan, 1995 3 million yuan, 600 million yuan, 196 9 million yuan1600000 yuan. However, the first "five-year plan" formulated by 1995 doubled this development goal: 1995 will strive for 600 million instead of 2 billion, while 1996 will reach 100 billion, and 1999 will reach an astonishing 90 billion. According to this grand vision, the highest annual growth rate of No.3 Plant can reach 1600%~2000%, and even after reaching 60 billion annual sales, the lowest growth rate will reach 50%.

Such a crazy expansion speed, in retrospect, is not only an unattainable absurd goal, but also an industry joke. There is a proverb in the west: if God wants to destroy a person, he must first make him crazy! Sure enough, the three crazy plants soon disappeared.

This kind of joke will never appear in Wenzhou businessmen, at least not in Wenzhou people, because Wenzhou people are honest in doing business, pay attention to practical results and do not blindly expand. They don't talk, and they don't make plans by fantasy. If the state invests less, it will raise funds for its own construction; Without resources, start with gadgets such as glasses, lighters and buttons; If the level of scientific research and education is low, start from a low-level manual or semi-manual factory. In short, their career is to face the reality and start from a small business bit by bit.

Wenzhou people are doing real business, earning steady money, one is one, and the other is two. They run as big a business as possible and never set their goals too high, let alone make great achievements. This "one step at a time" way of making money finally enabled them to achieve great development and earn a lot of money.

Wang Zhentao of Aokang Group is not only low-key but also pragmatic. At a quarterly work summary report meeting of the group, a manager of Aokang Division reported that they had overfulfilled the task, which was a great good thing for everyone, but it made Wang Zhentao frown.

Originally, the division planned to open 70 stores in the first quarter, but eventually opened 1 10, exceeding the original planned task. So the manager was very happy when he reported, and he felt that he would be praised by the president. Unexpectedly, it was Wang Zhentao's criticism: "This is called exceeding the standard seriously, which is a very bad work habit. Think about it, you exceed the standard so much, can your management, logistics and personnel keep up? If the quality cannot be guaranteed, it will not only fail to form effective market scale benefits, but will damage the reputation of Aokang brand. The result of blindly opening a store because of the loss of sesame seeds and watermelons will only be to open one and die. "

Wang Zhentao, who is good at making big analogies, further analyzed the truth. He said, "It's like a couple who originally planned to have a child, but gave birth to triplets. For them, this is definitely a happy and anxious thing. There are five people in the family at once, and many people are busy, but they can't afford it. Children's education will also become a problem in the future. " Finally, Wang Zhentao said earnestly: "Remember, moderate development is the best and down-to-earth is the most important."

Down to earth management

Wenzhou people do business from a big point of view and start from a small point. They know the big market rules, but Wenzhou people will go all out to earn a penny from the beginning. They start from scratch, step by step, meticulous. Unlike people in some places, who can't make big money and don't want to make small money, they have to blame this strange thing empty-handed.

Wenzhou people are not afraid of making less money, but they are afraid of not making it. Buttons, labels, signboards, trademarks, trinkets and small toys, which foreigners despise and are too lazy to make, all take orders and get bigger and bigger until Wenzhou's small commodities spread all over the country and go global. Wenzhou people take the road of small commodity market. Unlike Beijingers and Cantonese, they don't pursue big money and big products, but also start from a young age, filling many gaps in small commodities in the country. Hardware and electrical appliances in Liushi Town, Yueqing County, buttons in Qiaotou Town, Yongjia County, and small commodities in Jinxiang, Cangnan County are the most famous and typical.

An Internet company announced that its goal this year is to earn one yuan. This seemingly funny goal stunned everyone. Is it worth the company's 365-day struggle for a mere dollar?

In fact, the company boss is extremely pragmatic. They know that if the company can really make a profit of one yuan, it means that the company has finally ended the history of "burning money" and taken the first step to achieve profitability.

The goal of earning only one yuan is pragmatic; Earning a dollar turned out to be a success. Because behind a dollar, a lot of money flows to enterprises, and quite a few people share the benefits with you. Suppliers and transporters should make money, and employees should earn wages. You also pay taxes and do your duty for society. It is precisely because so many people have benefited from you that so many people will share risks with you in the future and earn thousands of "one yuan" in the future.

Lin, a native of Wenzhou, was able to complete the myth of making a fortune from scratch to having hundreds of millions of funds between 65438 and 2005. He didn't create a network myth of getting rich overnight. He did business seriously and practically, seeking gold for development in any industry.

Lin, a Wenzhou native engaged in water pump business, said: "The water pump industry is an industry that must be down-to-earth. If you are flashy in this life, you can no longer focus on your own products. This is especially fatal for the pump industry. " Lin always remembers a sentence: If you are careful to the end, you will never fail.

1993, Lin's enterprise sales have reached100000 yuan, making it the number one water pump enterprise in Yongjia. But by 1994, the company showed obvious signs of decline. At this time, Lin's cotton team is competing not only with the enterprises in Yongjia, the hometown of pumps, but also with pump enterprises all over the country. Pragmatic Lin Yijie made a detailed analysis of the reasons for the predicament at that time, and found out the reasons for the decline of the enterprise, that is, the product quality was not too hard and the specifications and models were too single under the technical ability. The root cause is the lack of technical personnel.

Therefore, from 65438 to 0994, Lin recruited talents through various media advertisements. As a result, no qualified person came to apply. In order to attract talents, Lin simply moved the company to Shanghai. As a result, his 165 talent list was satisfied at once, and all he found were advanced talents, without any falsehood.

In order to retain the successful talents of the enterprise, Lin will decisively move to Shanghai. This pragmatic way of development made him a great success. Today, Lin has 7 enterprises, with a group land of 200 mu and employees 1500. Products are spread all over the country, from Chairman Mao Memorial Hall in Beijing, Capital Airport and Military Museum to Shanghai Oriental Pearl, Pudong International Airport and Maglev Project. All the pumps come from Lin's enterprises. As early as 2000, the group's sales reached 3. 500 million yuan, becoming the real invincible king of the water pump industry.

What do you do to make money?

Although Jews are bound by hundreds of commandments, Jews in real life are rarely bound by these laws. As long as they can make money, Jews can do anything and dare to do anything, so they become the most profitable people in the world. At this point, Wenzhou people are similar to Jews.

Wenzhou people will never die on a tree when doing business, and they will do whatever the market prospect is good. They can go back and forth in unrelated industries such as clothing, leather clothing, leather goods, building materials, ceramics, lamps, printing, electrical appliances and even automobiles and real estate. Starting companies and projects are just means of making money. This method is old and ineffective, and they immediately exchange means quickly. In short, do the business that can make money.

1988, when Yu Huadi came to Guilin from a poor town in Wenzhou with a borrowed 2000 yuan, he didn't know what he was going to do. Later, under the guidance of friends, he rented a shop in Zhongshan Middle Road, a prime location in Guilin, and started an eye business. After a year, he didn't make any money except to maintain a basic life.

1990, intentional Yu Huadi found that the clothing market in Guilin at that time was all purchased from Shanghai, Guangdong and Fujian, and the prices were generally higher. Yu Huadi smashed all the 10,000 yuan he had worked so hard to save that autumn, bought several suits from his hometown Wenzhou, and turned Xiaoyan Store into a clothing store. What Yu Huadi didn't expect was that it took him more than two months to sell clothes and he lost money.

199 1 autumn, Yu Huadi, who refused to admit defeat, bought a large number of low-priced sweaters from his hometown to sell. This business is particularly hot. His shop sold more than 20,000 sweaters in one winter. At the beginning of 1992, Yu Huadi set aside a Guangdong leather goods store owned by his neighbor and turned it into a clothing store, and his business grew bigger and bigger.

1995, to catch up with Zhongshan Middle Road, a comprehensive building should be rebuilt here. At this time, Yu Huadi not only accumulated a certain amount of funds, but also explored a set of business experience. He thought that the bustling Zhongshan Road would definitely make a lot of money, so he boldly invested more than one million yuan and pre-purchased the right to operate a 400-square-meter shop on the first floor of a new comprehensive building in this area for three years. 1When the new building was completed in August, 1997, Yu Huadi set up his first company, Huajiahua Trading Co., Ltd., which specializes in leather shoes and leather goods. At first, the business was unexpected.

By the first half of 2000, Yu Huadi found that Guilin people's consumption concept had changed: they began to chase brands. Yu Huadi, who is good at grasping the opportunity, took the initiative to contact the China headquarters of the international brand "Playboy", successfully won the agency right of "Playboy" in Guilin leather shoes, and began to set foot in the retail industry of branded goods. Next, it became the product agent of several well-known brands such as Goldlion and Crocodile.

Because of his good performance, he soon became the agent of these brands in Liuzhou Industry and Trade, Nanning Dream Island and Kunming, Yunnan.

In the first half of 2003, the famous French brand Teddy Valentino landed in China. After learning about this, he boldly invested millions of RMB to join Teddy Valentino, involving a full range of products of Teddy Valentino. Yu Huadi won the bet again. On the day of trial operation of his Teddy Valentino company, he earned nearly 10,000 yuan in three or four hours.

Don't bow, don't give up, do a line, do a line, and do it if you want to make money. Don't seek fame, don't engage in ostentation and extravagance, do more, talk less and say nothing. In the face of accusations, no excuses, no excuses; Don't be arrogant and arrogant in front of your grades. Being honest and trying to make money is a pragmatic way of dealing with people in Wenzhou and making money in business. However, relying on these alone is not enough. In the face of good results, it is most important for enterprises to enter the formal development, not to be dizzy and careless, to think calmly and not to blindly expand their development. Wenzhou people can control themselves, especially give themselves a wake-up call, so as not to push themselves into the predicament of blind expansion and ensure that they will always be in an invincible position.