What does the decoration company do?

What does the decoration company do? The hot market now should be our decoration market. For us amateurs, many decorators want to know the operation mode of the decoration company. So what does the decoration company do?

What does the decoration company do? 1 first introduce the operation process.

For the decoration company, after it gets the owner's contract, it will be awarded to the foreman. After reaching a cooperative relationship, the foreman will arrange personnel to supervise the project to ensure its construction quality. The general supervisor is mainly the service company, and the foreman is the representative who directly serves the customers.

Two. Project fund settlement *

The deposit is for the foreman, and you need to pay about 5000 to 10000 when you first enter the company. In addition, after the completion of the project, pay the maintenance fee, and then keep a part of the deposit; For our project payment, the company pays the foreman the project payment after each project ends for a certain period of time.

Third, the responsibilities of various departments.

1, business department

For the business department, it is the person who runs the order. For them, it is to communicate with the owners in each renovated community. Their salary is mainly increased according to their own business volume. The total salary is divided into two parts, one part is basic salary plus task index.

2. Design Engineering Department

Many decoration companies are divided into design department and engineering department. The design department, as its name implies, is the person who designs various decoration schemes for the owners. Generally, the design department is responsible for communicating with the owner and signing the corresponding contract, and then handing it over to the engineering department for analysis before construction.

3. Materials Department

The material department is a department that our owners often contact, because the quality of decoration materials depends on this department. For the decoration company of the materials department, there are two kinds, one is the inner main material and the other is the outer main material. Different responsibilities will lead to purchasing different materials. The main responsibilities are: to find material suppliers and issue material lists to the foreman.

How does the decoration company operate? 2. Operation mode of decoration company.

Some people can start their own decoration companies, but they don't know how the decoration companies operate, but the main participants are decoration companies, designers, contractors, workers and owners. There are three operation modes: three-stage, two-stage and one-stage. Let's learn more about the operation mode of the decoration company.

In the operation of decoration companies, the management mode is similar. Generally, it is from customer consultation to designer negotiation, from room measurement to design drawings, from design drawings disclosure to construction, acceptance to completion. Many managers told us that the company's internal procedures are progressing smoothly.

But it is not clear what each employee does at what time, so is there a problem with the steps of the company management model? Or is there something wrong with the project manager, designer and project supervisor at work? Let's take a look at the operation mode of small and medium-sized decoration companies.

1, team up

Setting up a decoration company and operating it well means that it is no longer a battlefield for one person, but a battlefield for the whole team. Even if a person works hard and struggles, the money he can earn is limited. Smart people use others to contribute to themselves and give their own ideas, so they need to form a strong sales team.

The standard of a team is a team elite and several team members. For a newly established decoration company, it is enough to form a team. To build a good team is to have a team and welcome customers at any time.

2. Fierce team

The established team comes from different people, and everyone has different ideas and goals, but the initial intention of coming here is to make money. At the beginning of the team's establishment, it is necessary to draw the blueprint of the company, plan the future development of the company, and let the members work hard for it and get much reward.

The mobility of employees plays a decisive role in the development of the company. At the beginning, it is always intense and full of positive energy, so that they can believe that their efforts will be rewarded. Only by winning the hearts of the people can the company be convinced.

3. Publicity and promotion

Where do customers' resources come from? This is a question that every boss will think of. For decoration companies, there are many channels to develop target customers. First, they can cooperate with real estate companies, where there are many customers who buy houses.

However, it is difficult for small decoration companies to talk about cooperation unless they have excellent relations. Secondly, network promotion, now decoration companies are developing in the direction of the Internet, such as baidu promotion, website drainage, and finally go out to visit, but we must find customers selectively.

Step 4 Establish a brand

If you want to do a good job in the decoration industry, you can't do without good reputation, especially in the circle of friends now. The Internet is developing rapidly. Once there is a negative impact, it will cost the decoration company a lot, and it will cost money and manpower to do public relations activities, so it is difficult to win the trust of customers again.

Good quality and service can be recognized by customers, and it will also play an invisible propaganda role.

First, the company decoration process

Obtaining customers through marketing-customers come to the store to talk-house designers make design drawings-the owner is satisfied and signs the bill to pay the down payment-it is transferred to the contractor for construction-the contractor finds familiar or unfamiliar workers to work-and the owner is satisfied and signs the bill.

Second, the mode of operation.

1, three-level contracting

Mainly large companies with many branches, they are characterized by the rapid development and large scale of the company, which can maximize the advantages of concentrating the financial and material resources of the contractors of each branch for speculation and packaging, expand the influence of the company, and form the image and popularity of the big company in a short time.

The head office of the company is responsible for undertaking the project or each division undertakes the project in the name of the company, and then the head office intercepts part of the profits and subcontracts them to each division to complete their own projects independently in principle.

After each division undertakes the project of the company headquarters, some divisions also subcontract to the following construction teams in the same form, and their profit points are generally above 35%.

Advantages: the company headquarters ensures its own profit space, and at the same time, it can concentrate its financial resources and energy on three things:

(1) continuously develop its own market business.

(2) Constantly plan your own corporate consciousness.

(3) Constantly expand the scale of a large number of expanded branches.

Disadvantages: The relationship between the head office and the branches is a direct relationship on the surface, but a cooperative relationship in essence, and the company has no authority to execute specific projects.

If companies want to show their authority, they must sacrifice their own interests. In many customer complaints, we can clearly realize the disadvantages of this mechanism. It doesn't matter how many company management departments can be dispatched in a few months for a small matter. Because there is no authority, many departments of the company can only coordinate such management without instructions.

Because it is in the form of subcontracting, there is a problem of uneven interests. If the company intercepts more and shares less benefits, there will be two common problems: deducting workers' wages and cutting corners, filling in by turns, leading to a large number of complaints.

2. Secondary subcontracting

This model is characterized by relatively small companies, some of which have no or at most 1-2 branches, the main advantage is relatively low operating costs, and the business feature is that salesmen mainly enter the community and also participate in some exhibitions.

Their means of obtaining customers is low price, and the preferential terms are generally free of design fees and management fees, and their profit point is generally around 30%. Generally, after receiving the project, secondary subcontracting intercepts its own profits and subcontracts them to the following teams, who act as small bosses and then subcontract them to the workers involved in the project.

Advantages: the price is relatively low, and the third-level subcontracting management is missing a link.

Disadvantages: the company has no perfect management mechanism, lack of technical force, low design level and poor team stability. More often, their teams are patchwork, and when they meet a good team, they can make good things.

Generally, they use model houses as a good thing to attract consumers. When the customer takes a fancy to such a quality model house, there is no way to achieve such a quality effect, because these teams have long been dispersed because of their unbalanced business planning, so they have no sense of security for consumers.

3. Primary contracting

Companies with basic employee system generally have standardized construction qualifications. Its characteristic is that the scale of the company is not too large, and few branches do not exist.

But the characteristic image of his company headquarters is no less than that of any decoration company. Its personnel system is supported by some public services and relatively unified home improvement business planning, retaining workers and construction teams, with relatively high technical content, relatively strong technical strength and standardized construction management mechanism.

Advantages: The company has absolute authority. What is established between the company and the construction workers is a real relationship between superiors and subordinates. It is more likely to ensure the progress and quality of project implementation, and the possibility of complaints is relatively less.

Such a company, if not famous for its advertising image planning, can really benefit its customers because of its low-cost operation. If this is the way of operation, their profit point should be around 25%.

Disadvantages: Because the business volume of such a company can be basically guaranteed, the company's development is relatively conservative and slow, and its popularity is not fast but it is also relatively solid, which is easy to cause waste of materials in the process of engineering construction, but consumers choose such a company to be practical and safe.

Three. Introduction to the role of decoration

1, designer

The quality of freelance designers is very poor, or they are directly taken from others. Who will give you free design drawings without money? Some companies attract customers by advertising free design drawings, which will only make poor designers drive away good designers. Designers in some companies are salesmen themselves, and they have no professional skills at all.

2. Contractor/Project Manager

If you can't find workers, find these contractors. The contractor will certainly charge a certain fee. If the owners can find them themselves, they can save the cost. Workers pay a certain amount of building materials first. After the completion, they will check out with the owner. When they are satisfied, they will settle the bill. The decoration company will not pay a penny in advance.

3. Decoration company

Ninety-nine percent of the decoration companies don't have their own construction teams. Instead, they sell the project to the project manager at a certain price, including the materials sold at a high price, and the project manager calls workers to operate it.

4. Workers

Workers are the bottom people in the whole decoration process. They are working people, but they get the least money.

Fourth, profit.

Decoration company > contractor > workers (from left to right, the profit is getting lower and lower.

How does the decoration company operate? 3. How does the newly-opened decoration company operate?

The first is the location of the store. The location of the storefront does not need to be chosen in a busy road section. You should save money at first, but you must open it in front of the store to facilitate parking.

Secondly, the store decoration, store decoration does not need to be magnificent, but it should reflect the style. Need to make several rooms as model rooms, to reflect different styles, and set up decoration materials exhibition area for customers to visit.

Recruit professional designers and construction workers (people can work part-time at first to save money). Customers come to consult, the reception staff should be enthusiastic and the explanation should be professional and comprehensive. Don't just think about profit at first, think about customers and keep them. And prepare small gifts and enter the store politely!

Customers will definitely refer to several decoration companies. They should keep their phone numbers and call customers. They must tell their customers the advantages of their company and let them know what they can get by choosing your company.

Invite customers to supervise on site during construction, listen to customers' opinions, understand customers' ideas and refuse to cut corners. The construction site should be cleaned after work to keep the site clean and prevent secondary pollution.

Acceptance, inviting customers to participate in the acceptance, and preparing small gifts, which has a sense of ceremony and makes customers feel that they are God.

After one or two years of later maintenance, there will definitely be various problems. When the customer asks for maintenance, he should send someone to repair it in time.