Innovation and Entrepreneurship Plan for Preschool Education Major

Innovation and Entrepreneurship Plan for Preschool Education Major

In the rapidly developing modern society, business plans are used more and more, which can help entrepreneurs to know themselves more clearly. There are many considerations in drafting a business plan. Are you sure you can write it? The following is my collection of pre-school education professional innovation and entrepreneurship plans for your reference only. Let's have a look.

Innovation and Entrepreneurship Plan for Preschool Education Major 1 1. Purpose

Through in-depth investigation and analysis, judge the total demand, market capacity and prospect of the overall market of children's education in China; Form the accurate positioning and marketing strategy of "children's creativity training" in children's education market: popularize product concept, develop and design product portfolio, formulate marketing strategy, judge the market segment where the product is located, clarify the target market, and analyze the users, uses, product characteristics, prices, user needs and preferences of the target market; Determine the main competitors and understand their market positioning, product characteristics, product market pricing, marketing model, marketing network, marketing means, etc. , and conduct in-depth research and analysis of competitors; Put forward market positioning and market entry strategies, and put forward feasible suggestions on investment and cooperation needs.

Second, the industry overview and prospect forecast

1, Analysis of Market Potential of Children's Education

According to the statistics of the National Bureau of Statistics, the biggest expenditure of families in China is education expenditure. The proportion of children's education expenditure in total family income in China is close to one third, and urban family education accounts for 65.5% of family consumption. 56.5% of parents put their children's education investment in the first place. At the end of 20xx, the Blue Book of Society in 20xx published by China Academy of Social Sciences pointed out that children's education expenditure ranked first in the total consumption of residents, surpassing pension and housing. In short, the children's education market is a huge market that will never decline.

Therefore, we can draw a conclusion that the market prospect of children's education industry is very broad, and it has become the most dynamic and meaningful sunrise industry in our time.

2. Characteristics of children's education market

(1), huge customer base:

At present, there are about 6543.8+0.8 billion children aged 0-7 in China. More than 20 million people are added every year, including more than 6 million urban residents. The huge base, steady growth and renewal have laid a solid customer base for the children's market.

(2) Families have a strong demand for education investment:

It is the wish of every parent to "aspire to success", and attaching importance to education is a fine tradition of the Chinese nation. China people can use "spare no expense" to describe the cultivation of future generations, which seems to be the continuation of their own lives and the hope of the future. The vast majority of urban families in China are only-child families, and children's consumption has become the biggest daily expenditure of families. Monthly income1For families in 500 yuan, children spend about 500 yuan every month, and for families with a monthly income of 5,000 yuan, children spend about 1000 yuan every month, of which children's education consumption accounts for 30% of children's monthly consumption.

(3) the concept of early childhood education is deeply rooted in the hearts of the people:

More and more parents realize the importance of early childhood education. Scientific research has proved that the infant period of 0-6 years old is the starting line of human life and the critical period for the development of human wisdom potential. Bloom, an American educational psychologist, put forward a famous theory in the book Stability and Change of Human Characteristics by tracking and analyzing thousands of children: If the level of human intelligence development is 65,438+000 at the age of 65,438+07, it will be 50% at the age of 4, 80% at the age of 8, and the remaining 20% will be from 8 to 65,438+. 0-8 years old, a person's life will go through several critical periods: language critical period, sports critical period, social critical period, sensory critical period and mathematics critical period. Doing a good job in the early education and training of children in the critical period is conducive to promoting and helping children grow up healthily.

(4) Early childhood education represents the development direction of Chaoyang education industry:

UNESCO declared that the education industry is a sunrise industry in 2 1 century. Excellent investors believe that the education industry is "the last primitive stock in 2 1 century". World education experts believe that developing children's early intelligence is the trend of education development in 2 1 century. Chinese education experts believe that "rejuvenating the country through science and education" should start with early childhood education and improve the quality of future talents as a whole.

Many countries regard children's science education as the first strategic task in 2 1 century. Various early childhood development plans have appeared one after another, and its important feature is to strengthen the individualized guidance and ability training of children and realize the all-round development of comprehensive quality. In China, where the one-child policy is implemented, most parents have only one chance to raise their children, so young parents need more comprehensive, systematic and practical scientific guidance, especially personalized guidance suitable for the development characteristics of families and children, so that children can take the first step in life! Let their children not lose at the starting line!

At present, the family structure in China is basically a family of three, with six adults and one child, and the target consumers of preschool education products have reached 450 million. The huge market attraction has given birth to the emergence of many preschool education products, but because the market is in the low-end competition stage, there are many brands and the competition is chaotic. All these provide us with a rare opportunity to enter the market. We can step by step enter this sunrise industry with mature market base, stable consumer groups, broad development space, sustained product profits and extensive project extension by defining the target market, upgrading product concepts, developing high-quality courses and innovating business models.

Third, the preliminary idea of business model

1, product positioning

The current children's education market can be divided into the following four categories: first, children's books, audio-visual products, children's education websites, etc. The second is characteristic training, including English, art, sports, intelligence and so on. The third is educational toys and DIY toys; Fourth, various parent-child classes and summer camps.

We take the development of children's innovative thinking and creativity training courses as a breakthrough, supplemented by interesting scientific experiments, educational games, intellectual toys and related audio-visual products, websites and so on. And in the form of "Little Genius Lab", "Creativity Training Camp", "Wisdom Camp" and "Magic School", we will build the first brand in China to develop and cultivate children's creativity.

2. Business model

First of all, on the premise of in-depth market research, on the basis of children's psychology, preschool education, thinking science, creativity, success and other related theories, I refined and integrated my own unique teaching theory and formulated a detailed development plan in combination with China's national conditions; Secondly, concentrate on developing several classic courses, inventing several educational toys, compiling and producing related books, audio-visual products, building websites, and doing a good job in protecting intellectual property rights such as trademarks, copyrights and patents, and building one or two business demonstration sites; Finally, refine and improve the business model and expand the business by joining the chain.

Fourth, the current main work

1, pre-school education market survey

(1). By consulting the statistical reports published by the government, we can get the overall situation of the preschool education market.

(2) Investigate the number, classification and distribution of children and kindergartens in Beijing.

(3) Select at least five kindergartens in Beijing urban area for in-depth investigation, including: kindergarten scale, number of people, class combination, curriculum content and arrangement, characteristic class types and fees, cooperative teaching mode, content, fees and benefit distribution, etc.

(4) Select 10 children aged 3-7 to conduct an interview survey. The survey contents include: annual total expenditure, education expenditure, kindergarten regular learning content, kindergarten special training course content, fees and satisfaction, extracurricular special training content, fees and satisfaction.

2. Market survey of competitive environment

(1), the overall situation of competitors at present;

(2) Business models, course features, charging standards, market coverage, advantages and disadvantages of courses and customer satisfaction of major competitors.

3. Preparation of relevant theoretical knowledge

(1), related theories of children's education:

American educational psychologist Bloom's three-level theory of educational goal cognition, emotion and motor skills;

Professor Gardner's Theory of Multiple Intelligences of Harvard University

Piaget, a Swiss psychologist and founder of genetic epistemology, has a set of children's wisdom theory; Bruner's three-level theory, an American educational psychologist and educator.

(2), creative thinking and innovative theory

Edward de Bono, an innovation expert in Cambridge, is a horizontal thinking method; Geerhart-Schuler's theory of intelligence extraction, the father of TRIZ.

4. Make a preliminary investment benefit analysis to judge the feasibility of the project.

Innovation and Entrepreneurship Plan for Preschool Education Major II. Introduction to Running the Park

With the rapid development of China's economy and the improvement of people's living standards, preschool education has been paid more and more attention and kindergartens have developed rapidly. However, there is a big gap between urban and rural preschool education. In rural areas with relatively backward economy and culture, there are many problems to be solved urgently in preschool education. To this end, we plan to establish a kindergarten with modern educational concepts in rural areas.

The kindergarten is planned to be located at the intersection of villages in Yongnian County, Handan, and will be open to school-age children in surrounding villages to receive formal education. We take Chen Heqin's "life education" as the concept, adhere to the principles of independent games, comprehensive courses, happy education, innovative education and quality education, emphasize the role of games, attach importance to the cultivation of children's practical ability, and formulate teaching programs that meet the characteristics of children's development in order to achieve the goal of "healthy growth and happy learning".

In order to make children grow up healthily, our garden has launched a new form of "home cooperation"-"mother classroom" to let parents know the laws and characteristics of children's development and provide good growth space for children; Make full use of rural resources to let children get in touch with nature and experience life; Offering parent-child classes to increase understanding and communication between parents and children; Strengthen exchanges and cooperation with other preschool institutions and introduce advanced teaching methods; Establish your own website and forum to get feedback from all sides in time.

Second, the current situation of preschool education and national policies

At present, more and more attention is paid to education in the world, and preschool education is an important part of it. Preschool education in many developed countries has reached a high level, and preschool education in China has also developed to some extent. Although the level of preschool education in China, Beijing, Shanghai and other big cities is relatively high, China still lags far behind developed countries as a whole. At present, the main problems in China are: the gap between urban and rural areas and the gap between the east and the west is large; The concept of public education is relatively backward, which increases the difficulty of implementing relevant national education policies; The state has less financial support for it; There is a shortage of scientific research personnel in preschool education in China; Preschool educators lack high-quality and sophisticated talents.

At present, the problems existing in rural preschool education are mainly manifested in the following points:

1. There are few classes in preschool education, but the class capacity is large.

At present, preschool education in rural areas is still at a relatively backward level compared with that in cities. Although the number of kindergartens has increased year by year in recent years, the pre-school education classes are still very tight, and the class capacity is large, which can not take care of the development of each child and meet the needs of rural pre-school education.

2. Primary school management

At present, the main form of rural kindergartens is attached primary schools. As an affiliated kindergarten, primary school management is still adopted. Primary school leaders are not familiar with preschool education, and they pay insufficient attention to preschool education, which leads to the slow development of preschool education in rural areas.

3. The general quality of rural preschool teachers is low.

Some rural kindergarten teachers are transferred from primary schools, and some are recruited independently by schools. Most of them have not received professional training and lack professional skills. Some teachers who transfer from primary schools to kindergartens tend to be "nanny" and "primary school" because of the lack of corresponding theories and methods of early childhood education. In order to reduce the cost of education, schools only employ some teachers with low academic qualifications and low quality, and the training of preschool teachers is also an armchair strategist. Rural preschool teachers are seldom qualified as preschool teachers, which seriously affects the quality of rural kindergartens.

4. Family-style kindergarten

It is unscientific that rural family kindergartens mainly adopt "nanny-style" management mode. Instead of developing children's intelligence and improving their basic qualities of listening, speaking, singing, drawing and writing, we simply teach children to know a few words and count them, which reduces the teaching quality of rural preschool education!

5. The problem of left-behind children's education has become increasingly prominent.

With the surplus of rural labor force and the increase of migrant workers, most left-behind children are left unattended or taken care of by the elderly, and their education and mental health have not been paid enough attention, which puts forward greater demand and higher quality requirements for rural kindergartens.

6. Backward educational conditions

Rural kindergartens have poor economic conditions, small scale and poor facilities. Kindergarten space is small, and children do not have enough activity space, which restricts children's playful nature and limits their personality development. Some classrooms are dark and humid, with poor lighting and ventilation conditions. There is no air conditioning in summer and no heating in winter, which can not meet the national standards and directly affects the healthy development of children's vision.

The hardware facilities of rural kindergartens are not complete, and some kindergartens don't even have simple teaching AIDS such as electronic organ and tape recorder, and lack basic amusement facilities, which can't achieve the educational goal of "making children develop physically, intellectually, morally and aesthetically". At the same time, in rural kindergartens, the conservation work is very backward.

7. Parents' educational concept is backward.

Most rural parents only care about their children's health and create a better material environment for their children, without paying attention to their psychology and lacking spiritual dialogue with them. One-sided view that education is a teacher's business, lack of family education for children. There is little communication between parents and teachers. Even if there is communication, it is simply asking about the child's grades and performance, and does not pay attention to the child's psychological growth. In kindergartens with school buses, there is less communication between parents and teachers. At present, most rural kindergartens don't organize parents' discussion, which doesn't create conditions for home cooperation.

Due to their own limitations, parents still adopt traditional education methods for their children, and some parents even interfere too much in kindergarten education, making the education methods of some preschool institutions primary.

It has seriously affected the development of preschool education in China in the right direction.

8. Insecurity

The sanitary conditions of most kindergartens are not up to standard, for example, tableware disinfection is not timely, and children's food safety cannot be guaranteed. Health care and conservation in kindergartens are all done by teachers alone. Because the teacher's knowledge and energy are limited, it is impossible to take care of every child. There are no scientific recipes in kindergartens, and children's meals are not satisfactory. Most kindergartens only give their children cheap meals such as steamed bread, noodles and salty soup every day. Some kindergartens don't let their children eat enough, and they can't provide enough nutrition for their growth, which seriously affects the normal development of their bodies.

Preschool Education Innovation and Entrepreneurship Plan 3 With the increasing emphasis on children's education and the increase of migrant workers, children's education has become a heart disease for most migrant workers. They can't bear to leave their children at home, but they can't afford to go to kindergarten in the city. Therefore, according to the current situation in China, setting up private kindergartens is a promising entrepreneurial project.

I. Market Evaluation and Prospect Forecast of the Project

Xuzhuang Village, where I am located, is located in the urban-rural fringe of Tianjin, and it is also a village with rapid economic development in Dongli District. The settlement of Wenzhou New Town and the prosperity of logistics and distribution have made the foreign population in this village grow geometrically in the past two years. After collecting data and investigation, I found that the average daily flow of migrants in this village is about 30,000, and the permanent population of this village is about 1.800. There are about 500 preschool children. Such a strong customer team provides a market for the kindergarten I want to open. Because the national policy now supports the economic development of urban and rural areas, the village is in the upsurge of investment development, and there will be great development space in 5- 10. The market for kindergarten target customers will not decrease but increase. If it weren't for its own management mistakes, the market wouldn't decline.

Second, target customers and market share. The target customers of my kindergarten are preschool children.

Before the age of two, I won't consider it at first. Due to the limited initial conditions, teachers are limited. Children under two years old are slightly poor in language, movement and self-care, so the responsibility and risk of nursing increase, and the ability of individual gardens to take risks is limited. With the development of kindergartens, we can consider setting up kindergarten teacher classes to recruit infants before the age of two. Kindergarten students mainly come from the following three parts:

1. Low-income families: The minimum fees for public kindergartens are above 400 yuan, and some are as high as 1000 yuan. These low-income families are unable to send their children to state-run kindergartens for education except for their daily expenses. They will choose kindergartens with relatively good individual conditions and moderate fees.

2. Migrant workers and migrant workers: The parents of these children are busy with business and have no time to take care of their children. Public kindergartens can't meet the requirements of these parents. I can start a delayed service, which is cheap and can absorb some of these children.

3. Dual-employee families who often work overtime: This kind of family is more eager for their children to become dragons and phoenixes than any other generation. Many parents don't know how to spend less time in order to let their children receive a good enlightenment education. However, due to various conditions, not every family can send their children to formal public parks for education. Setting up individual kindergartens, working hard on educational characteristics, health and safety, and giving them certain professional knowledge will certainly attract many parents.

At present, there are 1 primary schools in the village, including two preschool classes; Individual nurseries 1, about 100 yuan, and two individual kindergartens, with fees ranging from 150- 170, are all unlicensed, and the sanitary conditions and teaching quality are not very good; If my kindergarten wants to stand on its own feet, it is better than the existing kindergartens in terms of service items, prices and standardized teaching. If it runs well, it can occupy 20%-30% or even higher.

Third, the marketing plan and risk assessment

To run this kindergarten well, it is necessary to run its own characteristics and provide various services, which is different from other kindergartens. At the same time, we should make good use of the weather, location and people.

1. Service items and prices. In order to meet the needs of different parents, kindergartens have set up day-care classes, full-time classes, pick-up and drop-off services, delayed services, and long abacus classes.

2. Site selection. In addition to diversification of service projects, site selection is also very important. The conspicuous location and the safety of the surrounding environment are also important factors to attract parents. The kindergarten I run is on the first floor of the hot spring apartment in the center of the village, close to the central street, with good environmental greening, standardized property management, safety and reliability. At the same time, choosing the first floor will not only facilitate parents and children to enter and leave, but also avoid the danger of children climbing, and will not affect the lives of upstairs residents.

3. Promotion means. How to attract parents and children to be interested in kindergartens? Taking some necessary promotion measures will also bring unexpected gains. For example, using people and means to promote with the help of familiar neighbors to increase influence and trust; Hanging enrollment advertisements and issuing business cards in conspicuous places in the neighborhood all the year round; Uniting well with local women's federations and striving for support can effectively increase the credibility of kindergartens; Take advantage of Children's Day, New Year's Day and other festivals to distribute vests and small prizes with kindergarten names for children free of charge. Using the above promotion means, the investment is not big, but it is very effective to attract parents and expand popularity.

4. Standardize teaching. Individuals must obtain a license to run kindergartens. For kindergartens that operate without a license, the credibility in the hearts of parents will be greatly reduced. With the park permit, kindergartens and children will be protected and will gain the trust of parents.

5. Operational risks and avoidance. No matter what kind of business you are engaged in, there will be operational risks. This kind of risk comes not only from the changes of competitors and economy, but also from the operation itself.

Kindergarten itself serves children. Children are a special group with no capacity for behavior and need meticulous care and nursing. The most important thing in kindergarten is sanitary conditions, accident prevention and disease prevention. If these three tasks cannot be done, even if the teacher teaches well, the credibility will be questioned, and it is very easy to kill the kindergarten. On the contrary, if these three tasks are done well, they will gain the trust of parents, and the kindergarten will be half successful. Due to the praise and promotion of parents, the number of children entering kindergartens will gradually increase.

The risk from competitors, if we can work hard on the price, the characteristics of running the park and the quality of teaching, should be better than competitors. The key is to strengthen the management of kindergartens themselves.

Fourth, the prospect planning

In my opinion, running a kindergarten cannot be equated with a family nursery for children. Although the sparrow is small, it has all aspects. Although it is not as good as the state-run garden, we should learn from it in terms of classroom layout, personnel arrangement and teaching plan. Establish and improve a series of systems such as kindergarten safety system, health system, transportation system, work and rest arrangement and staff system.

For example, according to my previous market research and evaluation, as well as the quality and characteristics of kindergartens, it should not be a problem to reach 70- 100 children a year. My kindergarten started in June, and three months before the start of school, there may be a loss. With the increasing experience and reputation of kindergartens, parents gradually recognize that kindergartens will soon turn losses into profits.

2-5 years, kindergartens tend to mature. With the increase of children, kindergartens can be expanded, branch schools or chain parks can be opened in other villages, and special training programs can be added. It not only expands the operation of kindergartens, but also solves the employment problems of many unemployed women.

Verb (abbreviation of verb) personnel organization structure

At the beginning of the park, it is planned to recruit three classes: large class, middle class and small class, with three teachers, nurses 1 person, chefs 1 person, drivers 1 person and directors 1 person.

Starting cost and financial evaluation of intransitive verbs

This kind of kindergarten is best run by one person, not in partnership, so as to reduce the trouble of cooperation and affect the decision-making of the kindergarten. Before preparing to start a business, predict the initial investment. In terms of investment, it is divided into fixed assets investment and current assets investment. So that the input cost can be accounted more clearly.

It is not enough to calculate the initial investment cost, but also to make a sales revenue forecast and cost plan, so as to clearly know the profit and loss of the break-even point and not blindly invest. My kindergarten starts in June, and we can predict the annual sales revenue until May next year. If publicity and enrollment can be done well in the early stage, the number of children is expected to reach 50 in the opening month. With the opening and growth of kindergartens, the number of children will gradually increase through the recognition, recommendation and publicity of parents.

It should be noted that more than 90% of kindergartens are children of migrants. During the Spring Festival in February, the return of migrants will greatly affect the number of children. Therefore, the kindergarten will have a holiday in February to avoid the cost of wages and raw materials and reduce the losses in that month. In addition, the kindergarten I run solves the problem of preschool children entering the park, which is regarded as a welfare undertaking and free of all taxes and fees.

Sales forecast and cost plan are not enough. The operation of kindergartens needs cash inflow and outflow every month. It is necessary to make a good cash flow plan in order to ensure that kindergartens will not be stretched at any time and maintain sufficient motivation at any time.

Through sales forecast and cost planning, a profit of 26 thousand yuan can be realized in one year, and part of the investment can be recovered in more than two years; Through cash flow analysis, more than 50,000 yuan of cash can be accumulated by the end of the year, which can ensure that the development of kindergartens will not be stuck in funds next year, and can also be used for the planning and development of kindergartens.

Seven. sources of fund

Through the above analysis and forecast, it is estimated that the initial capital for opening such a kindergarten is about 65,000 yuan. Personally, I can also bear the opening expenses in the early stage of running the park, and I don't want to borrow money from relatives and friends for the time being. I have a deposit of 70,000 yuan, which is my work savings and unemployment compensation in recent years. Set aside 5000 yuan, plus wife 1000 yuan/month's salary, life in the first few months is no problem. Using my existing building as a business place can save rent. Kindergarten fees are paid in advance and there is no credit, so there is enough liquidity to meet the expenses every month. If the kindergarten operates well, I will expand the operation of the kindergarten in two years. With the experience and confidence in running a school, it will be easier to seek help or loans from relatives and friends when the funds are difficult to expand the park.

Doing anything requires persistent determination and perseverance. I will definitely study hard. Even if I always feel the lesson, I will be able to fulfill my dream of starting a business and provide convenience for my children.

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