Which of these advertising companies in Shanghai is better?

For you, majoring in international trade means that your English should be good, so it is recommended that you try the following European and American advertising companies that serve some international customers. I have either worked for several of the companies you listed, or have colleagues or friends who are currently working at these companies, and I basically know a little bit about them. Just for the sake of the list, I can give some personal opinions:

1 , Although Oamp;M is a company with a very good reputation in the industry, and newcomers will get good training and training on basic movements and professionalism after joining, but in view of the current customer situation of Shanghai Oamp;M, and Oamp;M's HR interviewers are notoriously mean, and newcomers will basically receive a lot of challenges when they come in, so I don’t recommend you try it;

2. Greyhound (now its English name has been changed to LOWE) serves Audi customers in Beijing , I personally feel that Beijing is better than Shanghai. Shanghai mainly has some FMCG customers. If you are a thoughtful and emotional girl, you can consider LOWE as one of the alternative companies;

3 , Leo Burett At present, there are relatively large changes in personnel within the company, and the interpersonal relationships are also quite complicated. It is inconvenient to say more about the specific situation, but I still say one word to newcomers and do not make recommendations;

4. I think TBWA is the most popular company in Shanghai at present. It is one of the advertising companies with a relatively healthy development and a relatively good company culture and atmosphere. The types of customers it serves are also Global Contract’s European and American customers, such as McDonald’s, Apple, Chivas, Absolute Vodka, Nivea, etc. For account staff, English The requirements are high, so it is also suitable for newcomers with excellent English skills to intern. Based on your situation, I would recommend you to intern at TBWA. And TBWA’s office in Sihang Warehouse is also very stylish...

5. BatesAsia’s largest customer is Shanghai General Motors, and the company’s biggest demand for interns is also this customer group. For newcomers, joining Bates can accumulate good industry experience and experience. However, I personally feel that the company's procedures and atmosphere are not very suitable for newcomers to exercise, and it requires a lot of time for interns (if you can only work less than three days a week, it is not recommended) Went to talk...). If you think your character is tough enough, going to Bates is a 75-point choice. And if you are lucky, if you meet the Pizza Hurt or Remy Martin group and want to intern, it will be a choice ranging from 75 to 90 points;

6. EuroRSCG Shanghai Company focuses more on BTL. Although its customers are mostly international FMCG and daily necessities customers, its business is relatively limited to BTL. There are opportunities for newcomers to join, but it is not very valuable for training, because if you If you are not a full-time person, you can basically not do any projects, and you will not be exposed to any actual work content. Sending faxes, running the copy machine, and a lot of translations may be all your work...

In addition, I am not familiar with the situation of Publicis, so I can’t comment. Darcy has closed down a long time ago. Interconnect is not a 4A company and it is not worth trying.

There are two other companies in Shanghai. I think you can also look for ways to see if you can get in touch with them. One is JWT (JWT) and the other is Draft FCB (Boda Bridge). Customer status The company culture and company culture are pretty good, especially JWT, which has been the best 4A's in China for several consecutive years. If you can get in, it is definitely the best choice for newcomers.

Finally, newcomers must have a relatively clear plan when looking for an internship in an advertising agency. They must make targeted attempts based on their own strengths and future goals, and remember to be blind.