Exhibition planning

Exhibition Planning Articles 1 1. Introduction to Activities

Exhibition Name: 20xx Hunan College Students' Spring Fashion Art Festival

Venue: New Gymnasium of Changsha University (the scale can be extended to the basketball court and even the surrounding campus)

Organizer: 1, and organizer: Changsha College of Changsha Municipal People's Government (supported and sponsored by all parties).

2. Department of Law and Public Administration, Changsha University.

Organizer: Flash Star Creative Exhibition Company (Class 07 Public Utility Management Exhibition Class)

Exhibit scope: clothing (clothes, trousers, shoes, socks, etc. )

Ornaments (jewelry, necklaces, earrings, headdresses, etc.). )

satchel

Exhibition time: March 6-March 7 (the time should be within one month after the start of school, which is the peak season for students' consumption, and the opening ceremony will be arranged on weekends or special days), with an extension of two days (Saturday and Sunday). The exhibition time should also be set in the seasonal period, which is the peak season for college students' clothing consumption.

Exhibition scale: small or medium-sized (since it is the first exhibition, the investment scale should not be too large, so the survey should be conducted in the preparatory stage of the exhibition to predict the number of exhibitors and visitors according to the existing data)

The nature of exhibition: the dual nature of exhibition and sales

Orientation of the exhibition: the innovation of this exhibition is first reflected in the theme of the exhibition, only in serving and building college students' clothing culture, specialization and innovation. Show the young vitality of college students, pursue fashion trends, be positive and full of passion for struggle, and at the same time integrate certain artistry. Thirdly, it is held in the university campus, which is closer to university life and has geographical advantages and compound advantages.

Exhibitors: Nike, Adidas, Conway, Li Ning, Anta, Xtep, lee, Benny Road, Premium Cowboy, Pure, Mason, Mogao, Metersbonwe Bang Wei Bang Wei, Jeanswest, Ladies House, Eminu, Mark Huafei, Evian, Robin Hood, Kappa and other brands.

Audience: mainly college student dealers and the public in Hunan.

Exhibition goal: to help exhibitors achieve their expected goals, impress college students with this exhibition, adhere to long-term sustainable development, and make this exhibition a reliable exchange and trading platform for enterprises and consumer groups. Establish the high-quality image of the exhibition, build the exhibition brand, and make the exhibition a fixed program every year.

Second, the investigation and analysis

(1) industry survey and analysis:

A new situation has emerged in the whole clothing industry: the market focus has shifted from Europe and America to China. The financial turmoil hit Europe and America the hardest, and brand enterprises were not spared. It will take a long time for consumers' purchasing power and confidence to recover. The eyes of the whole world are also focused on China. China will change from blindly worshipping foreign brands in the past to calmly looking at the value, advantages and disadvantages of foreign brands. China market will no longer blindly pursue foreign brands, which is also a great opportunity for domestic brands to appreciate. The student clothing industry has a stable and huge consumer group, which is a benefit growth point that clothing enterprises should focus on. For clothing manufacturers: ① it can help enterprises to establish brand image and adapt to the brand development strategy of enterprises. (2) It is conducive to the professional development and industrialized production of this market for college students, and influences and guides the development direction of enterprises. At the same time, creating this market for college students is also a competitive means and strategic analysis of enterprises. (3) The exhibition can expand the product sales of enterprises. ④ Display clothing products, communicate with consumers and collect market information. For college students, it meets their consumption needs and adapts to their consumption psychology of pursuing fashion and sunshine. It provides a better platform for college students to establish their personal image, and can also find a kind of fun and freshness to guide their buying behavior. At the same time, it is also a social information resource library. Moreover, through this exhibition, the school's popularity can be improved, campus life can be enriched, the atmosphere of the school can be activated, and the construction and development of the school can be promoted.

Exhibition planning Part II I. Background of the event

In order to actively respond to the call of Jiangxi Federation of Students, and strengthen the exchanges between colleges and universities in Jingdezhen again, the second "My Youth Dream" Jingdezhen five-school joint exhibition was held. Jingdezhen is the birthplace of porcelain, and the invention of porcelain is the great contribution of the Chinese nation to world civilization. With the rapid development of social economy, rough and simple primitive ceramics have been transformed into modern ceramics with different shapes and bright colors. This ancient art is not only a kind of culture, but also the driving force of modern economic development, which makes ceramic works develop continuously and present a thriving trend.

Second, the significance of the activity

In order to enrich college students' cultural life in school, improve their aesthetic level and artistic accomplishment, increase their enthusiasm for participating in various school activities, strengthen inter-school academic and cultural exchanges and cooperation, and enhance friendship. Our school, together with four universities in Jingdezhen, specially held the second "My Youth Dream" ceramic exhibition.

Third, the theme of the event

Carry forward ceramic culture and show students' elegant demeanor. Promote inter-school exchanges and broaden artistic horizons.

Fourth, the activity unit

Organizer: Youth League Committee of Science and Technology College of Jingdezhen Ceramic Institute

Organizer: Jingdezhen Ceramic Institute Student Union

Jingdezhen Ceramic Institute Arts & Crafts College Student Union

Jingdezhen college student union

Jiangxi ceramic artware

Vocational and technical college student union

Jingdezhen ceramic vocational and technical college student union

Verb (abbreviation of verb) I-word duration

(a), early works collection time:

20xx165438+1October 22nd-20xx165438+1October 25th (each university arranges its own portfolio).

(2) Excellent works were selected by the judges on 20xx165438+1October 26th.

(3) Exhibition time:

20xx165438+1October 27th-20xx165438+1October 28th.

20xx 1 65438+1October 30th-20xx65438+February1.

20xx65438+February 3rd-20xx20x65438+February 4th

20xx65438+February 6th-20xx20x65438+February 7th

Location of intransitive verbs:

University art exhibition halls or other suitable places.

(School of Science and Technology and Art of Jingdezhen Ceramic Institute will be exhibited in Sinking Square)

Seven. Target audience:

Teachers and students of Jingdezhen Ceramic Institute, Jingdezhen Ceramic Institute of Science and Technology, Jingdezhen College, Jiangxi Ceramic Arts and Crafts Vocational and Technical College and Jingdezhen Ceramic Vocational and Technical College. Judges: It is composed of teachers of related majors and the heads of organizations of various schools.

Eight. Activity content

(1) Pre-planning preparation:

1. Put up posters on the bulletin board two days before the event to promote the event.

2, the school itself to do pre-planning work.

3. After determining the exhibition location, you should apply in time.

4. Contact local media to promote activities.

(2) Activity flow:

During the period of 1,165438+1October18-165438+1October 25th, various universities launched a collection of ceramic works. 2. Before June 26th, 165438+ Universities will hand over the selected ceramic works to the organizers.

3.165438+1October 26th, the exhibition of ceramic works officially started.

(3) Requirements for works to be exhibited:

1. It must be a ceramic work, and its shape, size (small works are preferred) and theme are not limited.

2. Works should be positive, thoughtful and artistic.

3. The works should be attached with paper to write the school, name and brief introduction of the works of the contestants.

(4), the specific process

Outdoor exhibition venue (sinking square)

1 October 26th1,165438+ Prepare the articles needed for the exhibition and clean the exhibition site in advance.

2.165438+1October 26th, two hours before the start of the activity, the staff arrived at the site to arrange the exhibition venue and put the exhibited works in place.

3, do a good job in maintaining the order of the exhibition, fragile works need to be arranged for special care.

4. Set up a ballot box for students to vote for their favorite works and their own views on them.

5. Invite teachers and judges to participate in the selection.

6. After the exhibition, put away the recycled works, and be careful of fragile works in the process.

7. Clean up the rubbish left over from the exhibition site.

8. At the end of the activity, various awards were selected through comprehensive selection.

Note: Award category:

Most creative award

Most distinctive award

Young writer award

(5) Promotion of activities:

1. Put up relevant posters in the college, which are designed by universities.

2. Post notices and posters in the college and publicize them with exhibition boards.

3. Contact local media for reporting and publicity.

4. Publicity through the Internet such as WeChat and Weibo.

(6) Project delivery

1. All works should be sent to the exhibition school in time one day before the exhibition starts in colleges and universities.

2. Contact the transport vehicle in advance.

3. During the project delivery, there should be accompanying personnel to look after the project.

Nine. Precautions for activities:

1. In order to prevent the work from being stolen or damaged, the work will be taken care of by special personnel.

2. All staff present must wear school badge and work permit, and wear formal clothes.

3. Pay attention to maintaining order and hygiene during the exhibition.

4. Keep close contact with universities to ensure the smooth development of roving exhibitions.

In order to ensure the smooth progress of the activity, the works of colleges and universities should be transported to the next exhibition institution the day before the activity begins.

X. Emergency plan

1. In addition to the required exhibition works, colleges and universities should prepare three to five spare works. If the works are damaged during transportation and exhibition, and there are not enough works on display, they can be replaced in time.

Don't panic if there is power failure in the exhibition hall. Ask the person in charge about the situation before deciding how to deal with it.

3. In the course of the exhibition, if you find that the exhibits are lost or damaged, you should contact the person in charge in time and replace the spare works. If the work is lost, you should inform the school security section.

Exhibition Planning Part III 1, Preface:

2. Exhibition time: 20xx (the exhibition needs to be arranged three days in advance)

Third, location:

Four. Personnel:

Analysis of the exhibition background of verbs (abbreviation of verb);

1, meeting analysis:

Professionalism;

Brand;

Authority;

International;

2. Composition of exhibitors:

3. Participant analysis:

A. competitors: AA, AA, etc.

The theme, scale, content and purpose of the contestants. Adjust the exhibition plan for competitors. )

B. media;

C, dealers around the world;

D, other units and personnel;

Verb (abbreviation for verb) participates in the purpose:

1. Channel expansion;

I. Analysis of existing channels:

The channel based on AA needs to be re-established. At present, the AAAA agent of the company also said that it is not among them. Take the opportunity that dealers from all over the country gather here to develop AA channel sales, establish channels and promote products nationwide.

Channel characteristics:

1)AA conference brings together dealers from all over the country, which has the characteristics of wide geographical area and can expand the national agency well;

2) Participants basically belong to AA industry, with strong professionalism and clear investment targets;

3) Product advantages: The theme of the exhibition is "Innovative marketing methods? Expand market channels? Building an agency system ",in which AA has the characteristics of combining the advantages of other AA, and it is" good quality and low price ",which is conducive to the expansion of channels;

2. Company brand promotion;

This brand-new image can be well conveyed through AA meeting.

3. Expansion of end customers;

The expansion of end customers is a small gain of an exhibition, and the demonstration is carried out on the spot.

4. Promote new products to the market (AA);

At this conference, many companies spare no effort to introduce new products to attract investors or distributors, and then open up the product market. Through this conference, we can market product brands well and warm up for future channel expansion.

5. Deeply grasp the market information dynamics, national policies and market demand.

AA industry event, where information is gathered, can not only collect information of many competitors, but also know the latest market trends. By communicating with different dealers in different regions, we can understand different market demands all over the country.

Arrangements for the exhibition of intransitive verbs:

Before the exhibition:

First, booth preparation:

1, determination of exhibition theme; (TBD)

2. Determination of the booth;

3. Booth layout; (omitted)

Including material preparation; The overall design of the booth (not only magnificent, but also novel and creative);

B. Agency invitation and strategy:

1, the channel personnel make an appointment for the agent to attend the exhibition by sending an invitation letter in advance. 2. Prepare some gifts that can be split in two, and send one of them together with the invitation letter to the agents before the exhibition, so that they must come to the booth to make a complete gift.

3. Make a lanyard with the company logo and name, and distribute it to visitors free of charge at the scene. Because these lanyards are usually beautifully made, most tourists are happy to replace them when they get them.

On their admission cards, visitors walk around the venue wearing these striking lanyards, which means that many mobile billboards are promoting our company for free.

4. Agents can participate in the lucky draw to get prizes such as digital cameras and mobile phones. During the exhibition:

Product promotion activities:

A, the implementation of the promotion policy, the agent who signed the agency cooperation on site will give some preferential treatment (to be determined).

B. Agents who sign contracts on site can get gifts such as MP3, video cameras and digital cameras according to conditions; Media reports:

2. Synchronous reporting on the company website;

3. Shenzhen, Beijing and other media reports;

4. Publicity of major forums /BBS/ blogs on the website;

5. Planning of other activities

After the exhibition:

1, the agent followed up.

2. At this time, the publicity is mainly aimed at the follow-up visit of the agents negotiated at the exhibition, and the hot scenes at the exhibition are carved into CDs, integrated and repackaged.

3. Follow-up report of the website;

Exhibition materials:

1, promotional materials:

A. invitation letter from the agent;

B, company profile;

C. company advertising clothing;

D. product brochure;

E. posters;

F. gifts;

2. Negotiation materials:

I. Business cards

B. Related contracts

4. Service information:

First, customer data statistics

B, guest sign-in book

C, business card holder: one is to put the business cards of the company staff, and the other is to put the business cards of the guests. Effect prediction:

1, AA's channel will be developed for the first time, products will enter the market, and the channel framework will be initially formed; 2. Through this platform, the new name of the company has been well publicized and the new image of the company has been improved. 3.AA brand has been initially established and promoted, which has improved the reputation of the brand on a high platform.

4. The signing of some end customers; The first step to obtain customer usage information provides first-hand information for future marketing.

Participation budget (omitted)

1, participation fee

2. Construction cost of exhibition hall

3. Production cost of promotional items

Step 4 prepare related gifts

5. Media expenses

6. The room and board expenses of exhibitors.

Precautions:

1. Pay attention to the placement and demonstration of notebooks during the exhibition to prevent theft.

2. Pay attention to the whereabouts of the invited agent, when to arrive and receive it in time.

3. During the exhibition, the exhibition staff should not eat at the scene, but should reflect the standard requirements of an international brand and keep the exhibition hall clean and tidy.

4. Hold a summary meeting in time after closing every day, sum up the day's work, find problems and solve them in time, sort out the agent's letter of intent, and try to meet important customers that evening.

5. The clothes of the exhibitors should be uniform, reflecting the company's good mental outlook and the business requirements of international brands.

6. Go to the front of AA to make a list of items, and arrange things according to the list to prevent omissions.

Article 4 of exhibition planning 1. Project background

Cultivating socialist modern talents with all-round development in morality, intelligence, physique, beauty and labor has become an important content of higher vocational education reform. It is more important to cultivate talents with practical skills and academic diplomas. However, judging from the current actual situation, college students in China generally lack practical operation ability and cooperative spirit during their school days, which leads to many employers rarely considering fresh graduates when recruiting. Therefore, in order to give us more practical opportunities and exercise platforms and improve our practical operation ability, our exhibition students specially hold this activity.

Second, the purpose and purpose of the exhibition

Holding this exhibition not only enriches campus life, but also provides a platform for teachers and students to buy daily necessities. The theme of our exhibition is. "Let's live together in a better campus", so that campus life is full of hope, hope is full of color, and color is full of warmth.

Three. Basic information of the project

1. Project name: the first campus exhibition of Chongqing Normal University.

2. Exhibition theme: Friendship Alliance, let's come together.

3. Exhibition time:

20xx June 22nd (Friday)-June 23rd (Saturday)

4. Venue: University football field.

5. Activity target: mainly for students in the whole hospital.

6. Exhibition scale: 30 3*3 standard booths.

5 special booths

7. Scope of exhibits

Heatstroke prevention and cooling products: sun protection clothes, electric fans, sun umbrellas, etc.

School supplies: stationery, books, educational toys, etc.

Daily necessities: skin care products, cosmetics, washing products.

Jewelry: handicrafts, jewelry, pendants, handicrafts, cross stitch, etc.

Electronic products: mouse, keyboard, MP3, MP4, MP5, USB flash drive, earphone and other potted plants: cactus, cactus and other indoor small plants.

Four. Exhibition price and preliminary budget plan

(a) the cost mainly includes the following aspects:

1. Pre-publicity expenses: expenses for publicity, related materials, banners, leaflets, etc. inside and outside the school.

2. Expenses for related activities: items needed for the opening ceremony and related supporting activities, preparation expenses, etc.

3. Other unexpected expenses.

(2) Income mainly includes the following aspects:

Booth rent: mainly the booth fee paid by exhibitors.

Corporate sponsorship: mainly the sponsorship fee of 1, 3M*3M standard booth:

There are two tables and two stools. (If other exhibition equipment is needed, it will be discussed separately. )

2. Charging standard: (scheduled)

I. Summer cooling 100 yuan /2 days

B, electronic products 100 yuan /2 days

C, jewelry 100 yuan /2 days

D, daily necessities 100 yuan /2 days

E, school supplies 100 yuan /2 days.

F, potted plants 100 yuan /2 days

(a) the cost mainly includes the following aspects:

1. Pre-publicity expenses: expenses for publicity, related materials, banners, leaflets, etc. inside and outside the school.

2. Expenses for related activities: items needed for the opening ceremony and related supporting activities, preparation expenses, etc.

3. Other unexpected expenses

(2) Income mainly includes the following aspects:

Booth rent: mainly the booth fee paid by exhibitors.

Corporate sponsorship: mainly the sponsorship fee drawn by the organizer at the exhibition stage.

Five, the exhibition personnel division plan

Exhibition Planning Part V 1. Work Summary:

Over the past year, with the care and guidance of the leaders of the Ministry Center and the support and help of my colleagues, I have completed my own work and successfully completed all the tasks assigned by the leaders. Below, I will make the following report on this year's work:

Holding various exhibitions is the main focus of this year:

1. Participate in the planning of the garage exhibition in spring and autumn, the exhibitors' investment invitation, and all the work before and after the exhibition.

2. Participate in the "First Coastal Boutique Building and car home New Life Exhibition" held by the Advertising Center on June 5th, 20xx. During the exhibition, it is mainly to cooperate with merchants in the early stage, coordinate on the spot in the later stage and be on duty at night.

3. Participate in the planning and investment promotion of the first exhibition of strange stones and jade articles held by the advertising center. After more than a month of overseas investment promotion, the number of exhibitors reached 100. The first 20xx China Kistler Jade Ceramic Painting and Calligraphy Expo was successfully held on June 28th, and all activities were successfully evacuated on July 25th.

4. After the autumn garage exhibition, a fur festival was held under the guidance of the leaders of the center in order to continue to explore more sources of income. Through early investment, late preparation and other work, we finally reached a cooperation model with merchants. The first Haining Fur Festival in Linzi was held as scheduled on June 28th, with an extension of 1 17 days, which basically achieved the expected purpose.

Through the holding of the above-mentioned exhibition activities, I have explored the laws of various exhibitions and accumulated valuable investment experience. Then, under the arrangement of the central leadership, I visited and inspected the marketing situation of Zouping, Jining, Linqing and other similar departments, went to Jinan to study the actual combat experience meeting of TV media advertising industry, participated in these activities and went out to exchange and study, which broadened my horizons and ideas and was of great help to improve my future work ability.

During the interval between participating in the above activities, I also completed other tasks arranged by the center. The main items are as follows:

1. Take part in the activities of going to the countryside to buy new year's goods in January.

Starting from Shitai, Anhui Province in February and May, I accompanied the whole process to inspect the original selenium-enriched mineral water.

3./kloc-set out from Yichun, Jiangxi province in October, and filmed the original advertisement of selenium-enriched mineral water in Mingyue Mountain with colleagues in the advertising center.

4. Participate in the recording of the annual finals of 1 1 month Cuju Jiugongge column and do auxiliary work on the spot.

Advertising marketing: Try to let the automobile industry put on TV advertisements, and Donglian Automobile Group put on 10 to contact Fangzheng Antique City to do website business.

Second, the work plan:

1. The first job is to do a good job in the 20xx fur festival. With the first hosting experience, I will strive to greatly increase my income this time. If it succeeds again, it can be held again at the end of 20xx, twice a year as a permanent project.

2. The investment proposal for the Spring Auto Show is included in the schedule. Judging from the automobile investment in recent two years, the automobile industry has entered a relatively slow adjustment period from a high-speed development period. In the case of a depressed market, we will try our best to complete the investment promotion of the two auto shows in the spring and autumn of 20xx.

3. According to the 20xx activity, the stone exhibition can also become a permanent project of the center. Summing up the last experience, we should concentrate the site as much as possible, separate large pieces from small pieces, and make good site planning.

4. TV, website, big screen and other advertising center resources, continue to strive for business delivery in marketing.

5. Actively complete other tasks assigned by the leaders of the center.

Exhibition Planning Part VI Activity Name: Automobile Knowledge Garden Party and Automobile Culture Exhibition.

I. Theme of the event:

Wander in the sea of knowledge and light the fire of youth.

Second, the purpose of the activity:

Carry forward automobile culture, popularize automobile knowledge and enrich cultural life.

Third, the event background:

In today's society, cars have become one of our main means of transportation, and car culture has naturally become the product of social development. However, college students are undoubtedly the future car consumers, but only a few college students know something about cars, and the basic knowledge of cars has undoubtedly become the spiritual food that most college students urgently need.

Fourth, the purpose of the activity:

Improve the comprehensive quality of students in Zhanjiang Normal University, enrich their extracurricular knowledge and show the colorful life of Zhanjiang Normal University. At the same time, it will increase students' awareness of the basic knowledge of social cars, make their college life closer to society, and make full preparations for going to society.

Verb (abbreviation of verb) Activity time: May 15 (to be determined)

6. Location: In front of the gymnasium.

Seven. Target audience: all students of Zhanjiang Normal University.

Eight, the structure of the organization machine:

Organizer: * * Youth League Committee of Sports Science and Technology College

Organizer: Zhanjiang Normal University Automobile Fans Association

Nine, live dynamic content:

1, auto professional knowledge question and answer

2. Automobile Culture Exhibition

3. Team sports

X. Form of activity:

This activity takes the form of a free team, with four people in each team (it must be a mixed team of men and women and can cross classes and departments). When teams arrive at the Q&A site, they must answer the questions in sequence and browse the contents of the exhibition board when queuing, because the answers to 90% of the questions can be found in the corresponding knowledge exhibition board.

Each team must successfully pass the obstacle game (bracelet solving game) within the specified time before entering the question and answer session. The team randomly selects a question and answers it within the specified time. If the answer is correct (that is, successful), you can continue to answer questions (if the answer is wrong, you can't continue to answer questions). If the answer is correct, add 5 points, but one question and answer point can be answered at most three times at a time.

Attachment:

The rules of the bracelet game:

Four people stood in a circle and reached for the other two hands. Make sure that your left and right hands are only connected to the other hand. And try not to grab both hands of the same person. This can form a continuous "bracelet". Everyone untied the complicated "bracelet" and reduced everyone to a state of holding hands in a circle.

Essentials: Let's Qi Xin work together to come up with an idea.

Pre-work of automobile enthusiasts association activities:

Activity responsible group: arrange association meetings, explain and discuss program contents, and make good work arrangements at the same time.

Propaganda Department: Prepare 6 posters.

Secretariat department: collecting automobile culture exhibition projects.

Planning Department: Planning obstacle games.

Technology Department: Design the topic 150 related to automobile culture and automobile enthusiasts' association and number the selected topic.

External relations department: do a good job of sponsorship (including automobile culture display items).

Materials and props required for this activity:

1, a circle of red rope, two bags of balloons, four tables and eight exhibition boards.

2. Two question boxes.

3. Print questions and answers, and draw digital notes.

4. Prepare 3 scissors, 2 circles of scotch tape and 50 clips.

Work arrangement of each department on the day of the activity:

1. Before the activity starts, all cadres will help to arrange the site together;

2. During the activity, the president's group and the responsible team will guide the activity and solve emergencies;

3. Secretariat departments and planning departments are responsible for obstacle games and certification.

4. The technical department is responsible for integral question and answer and integral certification;

5. The International Liaison Department and the Propaganda Department are responsible for maintaining order at the event site;

6. After the activity, all cadres are responsible for cleaning up the site.