Opening speech

Part I: Choose at the beginning of an English speech.

At the beginning of a speech, there are many methods, which are usually used as follows:

1. Get straight to the point and prompt the topic. This kind of opening is to go straight to the topic at the beginning of the lecture and directly prompt the center of the speech.

2. Introduce the situation and explain the root cause. This kind of opening can quickly shorten the distance with the audience and make the audience eager to know the following.

3. Ask questions to attract attention. This method is based on the characteristics of the audience and the content of the speech, and puts forward some questions to stimulate the audience's thinking, thus attracting the audience's attention.

In addition to the above three methods, there are explanation, suspense, warning, humor, pun, lyric and so on.

Second, the main body should be interlocking and deep.

This is the main part of the speech. In the process of writing, we should deal with several problems such as level, rhythm and cohesion.

level

Hierarchy is the expression order of the ideological content of a speech, which reflects the steps of the speaker's thinking development and the speaker's understanding of objective things. The level of phonetic structure is formed by the selection and combination of phonetic materials according to the temporal and spatial characteristics of pronunciation. Because the speech is an activity directly facing the audience, the audience can't grasp the structural level of the speech through vision, and the auditory grasp of the level is also limited by the speech time.

So, how can we make the structure of the speech clear? According to the characteristics of the audience grasping the hierarchy through hearing, the basic method to show the hierarchy of speech structure is to establish it in the speech.

Obvious audio language symbols, so as to attract the audience's hearing in time, so as to obtain a distinct effect. In the speech, the speaker repeatedly asks questions and expounds his own views according to the questions, which can be related in structure and deepened at different levels. In addition, the use of inflection sentences or words such as "first", "second" and "then" in speech is also an effective way to distinguish levels.

rhythm

Rhythm refers to the relaxation and fluctuation of speech content in structural arrangement.

The rhythm of speech structure is mainly realized by the transformation of speech content. The transformation of speech content is to properly insert humor, poetry, anecdotes and other contents into a theme-oriented content, so as to keep the audience's attention highly concentrated, without being excited by high concentration. Few excellent speakers are longer than using this method.

The rhythm of the speech structure should be clear and moderate. Plain and direct narration, dull and stagnant, will of course make the audience nervous and tired, and too frequent content changes will also cause the audience to be distracted. Therefore, the inserted content should serve the purpose of the speech, and the frequency of rhythm should be determined according to the psychological characteristics of the audience.

(3) cohesion

Cohesion refers to connecting all levels of content in a speech to make it have a seamless sense of integrity. Because the rhythm of the speech needs to change the content of the speech in time, it is easy to make the structure of the speech appear messy. Cohesion is a kind of compensation for structural compactness and density, which makes the transformation of various content levels more ingenious and natural, makes the speech full of a sense of integrity, and helps the theme of the speech to be deeply rooted in the hearts of the people.

The method of structural cohesion of speeches is mainly to use transitional paragraphs or two paragraphs with two transitional sentences at the same level.

Third, the ending should be concise and powerful, and the lingering sound is around the beam. The ending is the natural ending of the speech. A simple and touching ending can cheer up the audience and encourage them to keep thinking and thinking; The sloppy and boring ending can only make the audience tired and forgotten with the passage of time. How can we impress the audience? John Woolf, an American writer, once said, "When the audience's interest reaches its climax, it's best to end the speech decisively, and then stop abruptly." This is the most effective way to end the speech. At the climax of the speech, the audience's cerebral cortex is highly excited, and their attention and emotions are at their best. If the speech is suddenly closed in this state, the last impression left in the audience's mind is particularly deep.

The second part: the beginning of the annual meeting speech

A speech, also known as a speech, is a manuscript that expresses one's views, opinions and opinions at meetings or other public occasions. The quality of the speech directly determines the success or failure of the speech.

The speech is as clear and logical as the argumentative paper, but it is not an ordinary argumentative paper. This is a practical style with propaganda and incitement. It often uses various rhetoric and artistic techniques, and has a strong appeal.

Speeches are not often used. Many famous speeches are improvised and handed down by others through records. However, for important speeches, it is best to prepare speeches in advance, because speeches have at least two functions: First, through careful thinking and careful organization of materials, the contents of speeches are more profound and coherent. Secondly, it can help the speaker eliminate the tension and fear on the spot and enhance the speaker's self-confidence.

Speech features

main distinction

Speech is very different from performance and composition.

First of all, speech is a social activity in which the speaker expresses his views directly to the audience through oral language on certain occasions on some meaningful things or problems that people are generally concerned about.

Secondly, the composition is that the author outputs information to the readers unilaterally through the article, while the speech is that the speaker exchanges information with the audience in two directions on the spot. Strictly speaking, a speech is a triangular information exchange between the speaker and the audience, and between the audience and the audience. The speaker can't be satisfied with conveying his thoughts, feelings and emotions, but must be able to control the reaction and communication between himself and the audience and between the audience. Therefore, the manuscript prepared for the speech has the following six characteristics:

main feature

First: pertinence. Speech is a social activity and a form of publicity used in public places. In order to explain the audience, impress the audience and "conquer" the masses with thoughts, feelings, examples and theories, it must be realistic and targeted. The so-called pertinence, first of all, is that the questions raised by the author are the concerns of the audience, and comments and arguments must have eloquent logical power, be accepted and convinced by the audience, in order to produce the social effects they deserve; Secondly, it is necessary to understand that the audience has different audiences, different levels, and different types of "public places", such as parties, professional meetings, service clubs, schools, social organizations, religious groups, and various competition occasions. When writing, we should design different speech contents for the audience according to different occasions and different objects.

Second: negotiability. The essence of speech lies in "speaking" rather than "doing", with "speaking" as the main part and "doing" as the supplement. Because the speech has to be spoken orally, it must be based on the premise of good presentation. If we say that some articles and works are mainly appreciated through reading, and we can understand their meanings and feelings, then the requirement of the speech draft is "catchy". A good speech is very important to the speaker; It should be nice to the listener. Therefore, after the speech is written, the author had better check it by trial or meditation. Anything you can't say clearly or hear clearly (such as the sentence is too long) should be revised and adjusted.

Third: encourage. Speech is an art, and a good speech has its own agitation, which can stimulate the mood of the audience and win good feelings. To achieve this, we must first rely on the richness and profundity of the ideological content of the speech, the incisiveness, originality and thought-provoking of the viewpoint, and the vivid, vivid and infectious language expression. If the speech is bland and nothing new, the effect will not be good, or even the contrary, even if you try your best to ridicule it.

Fourth, the whole speech cannot complete the speech task independently. It is only the written basis of the speech and an integral part of the whole speech activity. The subject, audience and specific time and space conditions of the speech are isomorphic, which constitutes the whole speech activity. When writing a speech, don't be divorced from the whole. Therefore, the following aspects should be paid attention to in the writing of speeches:

First of all, according to the audience's cultural level, nature of work, living environment, taste, hobbies and wishes, we should establish topics and choose ways of expression in order to communicate better.

Secondly, the speech should not only fully reflect the unique and profound views and opinions of the speaker, but also design and annotate the use of tone, speech speed and body language to achieve the best communication effect.

In addition, we should also consider the time, space and atmosphere of the speech to strengthen the live effect of the speech.

Fifth: oral English.

Spoken language is an important aspect that distinguishes speeches from other written articles and conference documents. Needless to say, written articles, other meeting documents, such as meeting work reports and leaders' speeches, don't pay much attention to oral English. Although it is read on the stage by a certain leader, the audience usually has a printed speech, and there is nothing they can't understand while listening to the lecture. Speech is different. It is so impromptu that it is impossible to print out the speech in advance and send it to the audience. Therefore, the speech must pay attention to "catchy" and "catchy". The so-called catchy, is to speak fluently. The so-called ear means that it sounds smooth, there is no language barrier, and there will be no misinterpretation. Specifically, it is necessary to:

Change long sentences into short sentences suitable for listening;

Change the inverted sentence into a normal sentence;

Change or delete words and idioms you don't understand in classical Chinese;

Turn monosyllabic words into disyllabic words;

Change uncommon words into common words;

Change words that are easily misunderstood into words that are not easily misunderstood.

Only in this way can it be catchy and sound clear.

Sixth: existence

Speech activity is a face-to-face communication between the speaker and the audience. The audience will respond to the content of the speech in time: either agree or disagree, or be interested or indifferent. The speaker can't ignore the various reactions of the audience. Therefore, when writing a speech, we should fully consider its existence and pay attention to leaving room for expansion and contraction on the premise of ensuring the integrity of the content. We should give full consideration to all kinds of problems that may arise during the speech and the countermeasures to deal with all kinds of situations. In short, the speech should be flexible and reflect the necessary field control skills.

Chapter three: the beginning of the speech at the meeting

1, on behalf of government departments, congratulations on the convening of the conference!

2. Make a basic affirmation of the work of the Association last year.

3. Put forward some hopes for the work of the Association next year.

Here's an example: Next, I put forward three requirements for the future work of the Association:

First of all, it is necessary to clarify the working purpose of the association. The working purpose of the association is two words: service. Serve enterprises, serve economic and social development, and contribute to the scientific and democratic decision-making of the Federation of Industry and Commerce.

Secondly, it is necessary to highlight the key points of work and build a platform for serving enterprises. The Chamber of Commerce has many things to do, such as system construction, personnel training, business exchange, market development, field visits and information guidance. This requires the leaders, staff and all members of our association to strengthen their study. According to the work needs of member enterprises, organize communication and coordination meetings with government departments, seminars on industry development trends, various experience exchange meetings, exhibition and order fairs, and job fairs. It is necessary to timely transmit government decisions, market trends and people's needs to the majority of member enterprises. It is necessary to take the community chamber of commerce as a platform, strengthen foreign exchanges and cooperation, promote strong alliance and seek common development.

Third, we should give full play to the guiding role of the Chamber of Commerce. The Chamber of Commerce should take leading the healthy, rapid and sustainable development of the industry as an important task, go deep into the market, and [double-click here to modify or delete header and footer information] fine resources and documents.

Go deep into member enterprises, guide member enterprises to actively fulfill their social responsibilities and solve practical problems for enterprises in a timely manner through various channels while developing and growing themselves. It is necessary to strengthen self-discipline behavior, guide members to operate in good faith and pay taxes according to regulations, and guide members to gain competitive advantages in an open, just and fair environment.

Chapter four: Five wonderful opening remarks.

There is some truth in this sentence. Everything is difficult at the beginning. Similarly, the beginning of an article is the most difficult to write, and the opening remarks are the most difficult to grasp. It is not easy to capture the hearts of the audience in a few words. If the audience is not interested in your words at the beginning of the speech, once the attention is distracted, even the wonderful speech will be eclipsed. Therefore, only the ingenious opening remarks, with their novelty, curiosity and Minhui beauty, can leave a deep impression on the audience, immediately control the atmosphere on the field, instantly concentrate the audience's attention and build ladders and bridges for the next speech.

Let's share some wonderful opening remarks to let everyone know how to make the opening remarks of the speech achieve the best effect.

First of all, the strange one-liners broke the ground.

The audience turned a deaf ear to mediocre arguments; If people don't see it, taking advantage of others' unexpected opinions will produce the artistic effect of "when this statement comes out, everyone will be surprised", which will immediately shock the audience and make them listen eagerly, thus attracting the audience.

I remembered the speech that the head teacher gave us at the graduation farewell party. As soon as he spoke, we were full of doubts-"I wanted to wish you all the best, but on second thought, it's not appropriate." This sentence puzzled us, and everyone listened quietly-"It is a beautiful and empty lie to say that life is smooth sailing, just like wishing someone a long life." Life is long, and you will inevitably encounter many difficulties and hardships, such as ... "Finally, it is concluded:" The life that is not smooth is the real life, and the life that struggles with risks is the most brilliant life. I wish you all work hard and move towards a bright future with solid and powerful steps in the bumpy journey! "After more than ten years, the words of the class teacher are still in my ears, leaving an indelible impression on me." "Smooth sailing" is a common auspicious greeting, but the teacher bounced back to the pipa and understood the philosophy of life from another angle. The first sentence is no less than thunder on the ground, like a sudden peak. How can it not be shocking?

It should be noted that the use of this method should be measured, otherwise it will become grandstanding. It is necessary to combine the psychology and understanding level of the audience. Furthermore, you can't talk nonsense in pursuit of strangeness, and you can't get involved in it stiffly and sublimate at will. Otherwise, it will easily cause the audience's disgust and boredom. It should be noted that even the freshest understanding is always based on the correct theme.

Second, self-mockery opens the way to humor.

Self-mockery is "self-firing". When used in the opening remarks, introducing yourself skillfully in humorous language will make the audience feel more cordial and virtually shorten the distance with the audience. At the Fourth Generation Conference, Jun Xiao was invited to take the stage. The first sentence is: "My name is Xiao Jun, and I am an unearthed cultural relic." This sentence contains many complicated feelings: bitterness, helplessness, pride and happiness. And expressed in self-deprecating language, the form is extremely simple and the connotation is particularly rich! Hu Shi began his speech like this: "I didn't come to give you a report today, I came to talk nonsense because my family name is Hu." As soon as the voice fell, there was laughter from the audience. This kind of prologue not only introduces itself skillfully, but also embodies the humble accomplishment of the speaker, enlivens the atmosphere on the field and communicates the psychology of the speaker and the audience, killing two birds with one stone.

1990 CCTV invited Mr. Ling Feng, a film artist from Taiwan Province Province, to attend the Spring Festival Gala. At that time, many audiences were still unfamiliar with him, but after his wonderful opening remarks, he was immediately recognized by the audience and received a warm welcome. He said: "In LAM Raymond, I am different from the article. Although we both won the Golden Bell Award and the title of Best Male Singer, I am notoriously ugly ... Generally speaking, the female audience has a bad impression of me. They think I am thinner than a yellow flower and my face is darker than coal. " These words were witty and funny, which caused the audience to burst into laughter. This opening remark left a good impression of frankness and humor. Soon, at the "Golden Microphone Night" literary evening, I saw him smiling and said to the audience, "I'm glad to see you again, but it's a pity to see you again." The audience applauded warmly. At this point, Ling Feng's name spread all over the motherland.

Third, the ingenious transition of the scene.

Speaking seriously as soon as you take the stage will give people a stiff and abrupt feeling, which is hard for the audience to accept. We might as well take the people, events and scenes in front of us as a topic, extend it and unconsciously introduce the audience into the speech. You can talk about the layout of the venue, the weather at that time, the mood at this time, the image of a participant ... For example, you can say, "I just found a comrade here who looks familiar, as if he were a friend of mine. Take a closer look, it's not. But I don't think it matters. We already know each other here, so can't we be friends in the future? What I want to talk about today is a little personal thought as a friend. " At the celebration meeting of Teachers' Day, if the weather is gloomy, you can start like this: "Today's weather is not very good and gloomy, but we see a bright spot here." Then turn to the topic, eulogize the great soul and dedication of teachers, because they burn themselves and illuminate the future of others and mankind.

1863, the National Martyrs Cemetery in Gettysburg, USA was completed. On the day of the inauguration ceremony, Secretary of State Everett stood on the rostrum and saw the crowd, wheat fields, pastures, orchards, rolling hills and towering peaks vividly. He was deeply moved and emotional, and immediately changed his original intention. Judging from this situation:

Standing under the clear sky, from this vast field that has been cultivated all the year round and now has a quiet rest, the majestic Allegheny Mountain stands in front of you, and the graves of brothers are at your feet. I really dare not break the infinite peace arranged by God and nature with my insignificant voice. But I must fulfill the responsibility you entrusted to me, and I pray for your tolerance and sympathy. ...

This prologue has beautiful language, slow pace and deep feelings, and people, scenery, things and feelings are so perfectly and naturally integrated. According to records, when Everett just finished this passage, many listeners burst into tears.

I don't mean to beat around the bush, so I can't digress from Wan Li and ramble. Otherwise, it will dilute the theme and make the audience feel tired and impatient. The speaker must have a clear idea, and he should also pay attention to the fact that the contents of stippling must reflect each other and be integrated with the theme.