Character experience, Huang Hongyun.

Huang Hongyun, founder and chairman of the board of directors of Jinke Co., Ltd., member of the Standing Committee of Chongqing Municipal People's Congress, chairman of Chongqing Federation of Industry and Commerce (General Chamber of Commerce), senior engineer and vice president of Chongqing Charity Federation. He has been selected as one of the top ten real estate figures in China Housing Fair for many times, and won the "Outstanding Contribution Award of Chinese Charity" by the Ministry of Civil Affairs of China and awarded by the China Public Welfare Promotion Association? The honorary title of "China's most socially responsible entrepreneur" and the honorary title of "China's outstanding entrepreneurial entrepreneur" awarded by china enterprise confederation have won many national major awards such as the most influential real estate figures in Boao Real Estate Forum. Chairman of the Board of Directors of Jinke Real Estate Group Co., Ltd. Chairman of the Standing Committee of Chongqing Municipal People's Congress Chongqing Federation of Industry and Commerce (General Chamber of Commerce) (President) Vice President of Chongqing Enterprise Federation and Entrepreneur Association; Vice President of Chongqing Charity Federation, Vice President of China Real Estate Research Association and Executive Director of China Guangcai Industry Promotion Association.

Chairman of Chongqing Yushang Investment Holding Group Co., Ltd. 1984, 20-year-old Huang Hongyun came to a construction company in Fuling as an apprentice from Yihe Town, Fuling District, his hometown. However, Huang Hongyun regards this job as the starting point of his life. At that time, he had a very simple idea that Gai Lou could definitely make great achievements in building houses. Because if China wants to catch up with foreign countries, it must at least turn all the houses in the city into tall buildings. In this way, he took root in the construction site to learn from the teacher-in order to understand the engineering problems, he not only used his meager salary to ask the guests to point out the maze, but also often borrowed architectural books to study hard.

Four years later, Huang Hongyun became the engineering director of this construction company and was admitted as an engineer.

The first bucket of gold started at 8,000 yuan, and by 1988, Huang Hongyun had saved nearly 8,000 yuan. With this 8000 yuan, he cooperated with his friends to take over some small projects. Five years later, Huang Hongyun earned the first bucket of gold in his life-more than 200,000 yuan. 1993 The former Fuling District Bureau of Township Enterprises implemented the policy of recruiting cadres from the society as enterprise leaders in order to revitalize the state-owned enterprises directly under the bureau. Huang Hongyun, a minor celebrity in the industry, became the general manager of a construction company directly under the Bureau. This long-term loss-making enterprise faces two major dilemmas: repayment of bank loans and business shortage. Soon after Huang Hongyun took office with several architectural elites, he did two things: First, he took out 60,000 yuan from his own pocket to help enterprises repay the interest on bank loans; The second is to take over a dilapidated building renovation project in rural primary schools that will definitely not make money. In less than a year, the enterprise began to make a profit. Since then, according to the national policy, the company has implemented the shareholding system reform. After injecting its own funds, Huang Hongyun became the chairman. With the transformation of the company's business from single construction contracting to real estate development, Huang Hongyun's personal wealth has also increased significantly. 1998 to 2005: In eight years, Huang Hongyun ranked among the top 50 in China. 1998, a key step towards becoming a billionaire-from Fuling to Chongqing. This year, he drove a Pu Sang and took three partners into the main city of Chongqing. Jinke shares were born in a rented office in Jiangbei District. After some investigation, Huang Hongyun took a fancy to a barren land that nobody cared about at that time-Huang Wu Road area. This is the biggest' gambling' in my life. I just came to Chongqing at that time, so it doesn't matter if I'm a stranger. Huang Hongyun described his mental state at that time. But it is precisely because there is no preconceived idea that Huang Hongyun regarded Huang Wu Road at that time as a busy city just across a bridge from Jie Fangbei, and spent nearly 30 million yuan with several partners to build Jinke Garden here. Soon after, huanghuayuan bridge was opened to traffic, Luqiao annual ticket system was implemented, and Chongqing real estate market improved ... This time, gambling made Huang Hongyun win a great victory. Since then, in several barren lands, Jinke Group has also built a number of high-end residential quarters such as Jinsha Waterfront and Teana City. With the rapid growth of Jinke brand, Huang Hongyun has gained amazing wealth. In 2005, the business income of Jinke Group exceeded 2.2 billion yuan, and the total annual tax payment reached 654.38+0.5 billion yuan. The comprehensive strength has also jumped to the 37th place in China. 2006-20 10: Huang Hongyun is not satisfied with the success of Chongqing market in China. Since 2004, Jinke Group has received invitations from local party and government leaders in cities such as Kunming, Dalian and Suzhou, inviting Jinke to develop high-quality projects similar to China Plaza, which can significantly enhance the image of the city. In August, 2006, Jinke Co., Ltd. set up offices in Changsha, Hunan and Chengdu, Sichuan, respectively, facing the market and pointing to the whole country, and established the development strategies of three major development regions: the western region centered on Chengdu and Xi 'an, the central region centered on Changsha and Wuhan, and the eastern region centered on Nantong and Wuxi. In 2008, Jinke successfully entered Beijing, Sichuan, Hunan, Jiangsu and other provinces (cities) for project development, and the pace of national expansion was steadily advanced. This year, Jinke's national land reserve exceeds10,000 square meters, meeting Jinke's real estate development needs for three to five years.

20 1 1- Today: it was successfully listed. In 20 1 1 year, the strategies of "622" and "30 10" were fully formed, and there were more than 30 projects in China. On August 23 this year, Jinke Real Estate Group Co., Ltd. officially landed on Shenzhen Stock Exchange with the stock code (SZSE: 000656). Under the leadership of Huang Hongyun, Cash Branch entered 265,438+0 cities in Beijing, Chongqing, Sichuan, Jiangsu, Hunan and other provinces (cities) for strategic development (including Beijing, Chongqing, Fuling, Yongchuan, Rongchang, Kaixian, Hechuan, Bishan, Changshou, Dianjiang, Wuxi, Jiangyin, Suzhou, Wujiang, Nantong, Zhangjiagang, etc. In 20 12, Huang Hongyun put forward "622 strategy" and "1030 strategy". The "622 strategy" means that the proportion of investment in the central and western regions with Chongqing as the center has increased to 60%, and the Yangtze River Delta and Bohai Rim regions have accounted for 20% respectively. This means that Jinke will return to Chongqing, the base camp, and attach importance to the investment in the central and western regions. To explain it in Huang Hongyun's words is: "Jinke is a brand in first-tier cities, a profit in second-tier cities, and a scale in third-tier cities." This is the strategic direction that Jinke has always adhered to. Jinke has always emphasized the coordinated development and balanced layout of first, second and third tier cities. "1030 strategy" means that it will take 10 years to enter 30 cities in Chongqing. "We must vigorously develop districts and counties outside the main city of Chongqing." According to reports, Jinke has entered six districts and counties such as Fuling, Yongchuan, Rongchang and Kaixian, and will soon enter 30 districts and counties such as Wanzhou, Hechuan and Changshou. It can be seen that one of the core of Jinke's strategic layout is to "deeply cultivate Chongqing" and consolidate Chongqing's base camp.