What exactly is new media?

Regarding the exact definition of new media, the industry and academia have not yet reached a consensus.

In the early days, UNESCO gave a definition of new media: new media is online media. Similarly, new media is defined as “a medium for information dissemination based on digital technology and using the Internet as a carrier.”

"New media" is a relative concept, and its connotation will develop with the advancement of media technology. However, from the perspective of human communication history, it should be an era category, specifically referring to "today's media". New” rather than “yesterday’s new” or “tomorrow’s new”.

New media is also a broad concept that uses digital technology to provide information and services to users through computer networks, wireless communication networks, satellites and other channels, as well as computers, mobile phones, digital TVs and other terminals form of communication. At present, new media mainly includes online media, mobile media, online TV and other media forms. Related concepts include: Internet communication, Internet media, mobile media ?

1. The so-called Internet communication actually refers to the dissemination of human information (including news, knowledge and other information) through computer networks. Information spread over the Internet is stored in digital form on optical, magnetic and other storage media, spread at high speed through computer networks, and read and used through computers or similar devices. Network communication is based on computer networks for information transmission, exchange and utilization, thereby achieving its purpose of social and cultural communication.

2. Online media does not only refer to the Internet. Online media includes the Internet, mobile media, online TV and other forms. Media, also known as medium and medium, is the carrier that carries information. Online media was once called the "fourth media" by some people. They believe that printed paper media is the first media, radio is the second media, television is the third media, and the Internet is the fourth media. In May 1998, at the annual meeting of the United Nations Information Committee, the Internet was officially proposed as the "fourth media".

3. The so-called mobile media is a tool for information dissemination with the help of mobile phones; with the development and popularization of communication technology (such as 4G) and computer technology, mobile phones are mini computers with communication functions; and mobile media It is an extension of online media. Mobile media can only become a new component of online media with massive information, otherwise it will face the problem of information poverty.

"New media" refers to "digital interactive new media". ?

From a technical point of view, new media is digital; from a communication characteristic point of view, new media is highly interactive. Digitalization and interactivity are the essential characteristics of new media.

The communication process of new media has non-linear characteristics. Information sending and receiving can be synchronous or asynchronous. Such as building media and car TV, due to lack of interactivity, do not belong to the category of new media.

"Online" magazine gave a definition of new media: Communications for all, by all. Traditional media uses a dichotomy to divide the world into two camps: communicators and audiences. People are either writers or readers, broadcasters or viewers, performers or appreciators. New media is the opposite. It gives everyone not only the opportunity to listen, but also the conditions to speak. New media enables unprecedented interactivity. ?

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