What kind of bank is Changqing Bank?

Evergreen Bank, a direct selling bank of Zhangzi Rural Commercial Bank in Shaanxi Province, is a new bank operation mode in the Internet era. Evergreen Direct Selling Bank can be said to be a bank opened by Shaanxi Zhangzi Rural Commercial Bank on the Internet. Under this business model, Shanxi Zhangzi Rural Commercial Bank has no business outlets and does not issue physical bank cards, which reduces operating costs and can better give back to customers. In other words, Changqing Direct Bank can only handle business online, and the bank card is electronic.

Customers mainly obtain banking products and services through remote channels such as computers, e-mails, mobile phones and telephones. Because there is no operating cost and management cost of outlets, Evergreen Direct Bank can provide customers with more competitive deposit and loan prices and lower handling fees.

Comparison between direct selling banks and traditional banks

1. Independent legal person direct selling bank is also a joint-stock commercial bank in essence, but it is different from traditional commercial banks and private banks. To sum up, there are four main characteristics: banks run banks, complete marketization, financial technology attributes, and digital inclusive finance positioning. "Banks operate banks". Independent legal person direct selling banks are jointly established by state-owned holding banks and internet enterprises, including state-owned capital and private capital, so they are not private banks in essence. According to the relevant regulatory requirements, the shareholding ratio of single shareholders and related shareholders of the promoters is not higher than 30%. For example, when baixin bank was founded, CITIC Bank held 70% of the shares and Baidu Company held 30% of the shares, and both parties had one veto power on the board of directors.

2. Due to the design of the ownership structure, CITIC Bank and baixin bank formed a parent-subsidiary relationship. Taking baixin bank as an example, the independent legal person direct selling bank refers to the parent bank in terms of supervision level, and the joint-stock banking department of CBRC is responsible for supervision. In contrast, the private banks currently approved belong to city commercial banks, which are directly supervised by local banking regulatory bureaus and insurance regulatory bureaus, and their business scope is limited by geography.

3. Complete marketization. Different from the direct banking department under the traditional bank, the independent legal person direct banking bank has an independent legal person institution, which is independent from the parent bank in finance, manpower, technology and risk management, which means there is no need for financial consolidation. This independence enables independent corporate direct selling banks to have more market-oriented institutional mechanisms, more flexible innovation mechanisms and higher autonomy. Its unique shareholding structure combines the dual attributes of "finance+Internet", which makes the independent corporate direct selling bank not only have the stable characteristics of state-controlled banks, but also have the innovative and efficient characteristics of Internet companies, and also reserve space for introducing more diversified shareholders in the future.