What is digital marketing?

Question 1: What is digital marketing? Digital marketing is a practical activity to promote products and services through digital communication channels, so as to communicate with consumers in a timely, relevant, customized and cost-saving way. Digital marketing includes many technologies and practices in Internet marketing, but the scope is wider, including many other communication channels that do not need the Internet. Therefore, the field of digital marketing covers a series of elements, such as mobile phones, SMS/MMS, display/banner advertisements and digital outdoor advertisements.

Question 2: What is digital marketing? Digital marketing is a new marketing model based on Internet, mobile Internet, various communication devices, mobile applications, APP, android applications and ios applications. And digital marketing is also one of the most effective and economical marketing modes. It has a good effect on enterprises to explore new markets and tap new consumers. Digital marketing is not only a new technology marketing model, but also includes target marketing, direct marketing, decentralized marketing, customer-oriented marketing, interactive marketing, remote marketing, virtual marketing and direct customer participation marketing. It is also the main marketing method and development trend of enterprises in the digital economy era. The digital marketing companies that do well in China are chinapex, China, Youyi Interchange and so on!

Question 3: What is the relationship between digital marketing and social marketing? A fundamental difference between digital marketing and social marketing is to look at data and psychology.

Question 4: What is a digital marketing analysis tool? The scope of 25-point digital marketing analysis tools is a bit large, which needs to be sorted out. Generally speaking, help for digital marketing itself and extension can be included, including digital content agency, media release, advertising transaction, post-evaluation and so on.

Let's briefly explain the upstream and downstream links in digital marketing. The most downstream is advertising space, which is what we call network layout, such as banners, pop-ups and so on. Then, when the user visits the website, the advertising space attracts attention. Yes, the seller platform (SSP) sends an instruction to the AdExchange platform (ADExchange): so-and-so will come to this website with advertising space. Then the data management platform will intervene in the analysis, analyze all the attributes of this person, and determine what kind of advertisements are suitable for placement. At the same time, the feedback information will be integrated into the demand-side platform (DSP). Demand side platform (DSP) is the key point of upstream. Advertisers generally put advertising content on DSP by bidding.

Then in this process, we need to understand that there are several types of subjects to analyze, one is advertising attributes, the other is user attributes, and the third is media attributes. For example, media attributes, such as Weibo, so many social marketing platforms provide tools to analyze, such as Kongming Social, Pippi Time Machine, Yi Media, etc., which will provide good digital analysis content; For example, user attributes, then some third-party organizations do better, such as iResearch. General analysis work and data sources are confidential, and general digital marketing organizations also have their own software to analyze, such as Ying Sheng Zhongguo;

Specific analysis tools look at the company, many advertising companies have their own use. I don't know which part you need.

Question 5: What is digital marketing? Digital integrated marketing is based on information network (mainly the Internet), which has three main meanings:

1, the unity of information dissemination: that is, enterprises speak with one voice, and consumers get the same information from any media.

2. Interaction: that is, meaningful communication between companies and consumers, which can quickly, accurately and personally obtain information and feedback information.

3. Target marketing: that is, all marketing activities of the enterprise should be carried out around the enterprise goals to achieve overall marketing.

Many companies have adopted this method, for example, Ou Shi (Beijing) Technology Company, Didi Taxi, Baidu and so on.

Question 6: What digital marketing models and real trends does digital marketing include? Digital marketing is a practical activity to promote products and services through digital communication channels, so as to communicate with consumers in a timely, relevant, customized and cost-saving way. Digital marketing includes many technologies and practices in Internet marketing, but the scope is wider, including many other communication channels that do not need the Internet. Therefore, the field of digital marketing covers a series of elements, such as mobile phones, SMS/MMS, display/banner advertisements and digital outdoor advertisements.

Digital marketing model and its development trend;

Trend 1: Consumers' purchasing decisions are only in "micro-moments"

Trend 2: The story of aggregation fragmentation.

Trend 3: Let the brand touch health and intelligence.

Trend 4: Video content is king.

Trend 5: The key to brand crisis 1 hour.

Question 7: What is the connotation of digital integrated marketing? Integrated marketing is a marketing concept and method that systematically combines various marketing tools and means, and makes timely and dynamic corrections according to the changes of marketing environment, so that both parties can realize value-added in interaction. Integrated marketing takes place at two levels: first, different marketing functions (such as sales force, advertising, product management, market research, etc. ) must cooperate with each other; Second, the marketing department and other departments of the enterprise must coordinate with each other. Integrated marketing emphasizes the relevance of various elements and requires them to become a unified organism, form a joint force and jointly serve the marketing objectives of enterprises. The concept of integrated marketing has changed the view that marketing activities are a function of enterprise management, but requires all activities to be integrated and coordinated, and strive to serve the interests of customers. At the same time, it emphasizes the relationship and influence between enterprises and markets, and strives to find potential markets and create new markets. Therefore, integrated marketing focusing on the common interests of enterprises, customers and society has the characteristics of integrity and dynamics. Enterprises put communication, dialogue and communication with consumers in a particularly important position, which is the change and development of marketing concepts. The essence of integrated marketing The essence of digital integrated marketing is customer strategy, and its activities are all around customers. Digital integrated marketing can be summarized as "142" mode: one center is customer share; Four means: digital marketing technology, interactive customer relationship, customized products and services, and timely communication and response; Achieve two target levels: corporate profits and meeting customer needs.

Question 8: What is digital marketing 10? What is digital marketing? Digital marketing mix.

On April 2, 2008, IBM entered Second Life and owned a large piece of private real estate in its virtual world. IBM said that this move is mainly for the promotion of corporate brands. After the transition, it will consider extending the land use right to their customers or members. At about the time of H&, the American tax agent H & ampr also established H&; R block island, with many tax experts, can provide tax advice at any time; There is a hall dedicated to the video presentation of company business introduction; In addition, a special lottery number is attached, and visitors can get a discount of 70 dollars to buy the company's products. ...

Thanks to science and technology, technological platforms such as Second Life are increasingly influencing and enriching people's daily lives. At the same time, it is also more and more deeply involved in the changes in the business field, giving enterprises more opportunities and challenges. The arrival of digital media era has redefined the essence and connotation of marketing, from the initial advertisement display and search tips of portal websites, to the later e-mail and virus marketing, to the later video embedding mode and mobile platform, and to the present digital billboards and IPTV (Network Communication TV). If the previous sales model was one-way brand expression, or "tell it widely, I want to tell you", then in the digital age, it has turned to two-way interactive participation, or "I love you very much, I want to find you". Like Kent, president of Ogilvy Interactive Marketing Asia Pacific? Wertime said, "For traditional advertising, it is easy for you to make your brand a household name in a short time, but you don't know the people you are in contact with and lack deeper interaction. This traditional advertising model has been close to one hundred years, and this problem has not been well solved. Although digital means are scattered, it is easy to grasp the people who are in contact, interact well and have a low cost. " No matter what means and channels are used in the traditional advertising mode, the content is ultimately expressed through a fixed image, while digital marketing can use websites, mobile phones, games, blogs, podcasts, communities, outdoor media and so on to present creativity in an eclectic way. As long as the topic is interesting enough and the technology is guaranteed, the target audience can continue to receive information and enjoy it without being limited by time, space or even platform. It is not difficult to find that digital marketing has dwarfed and eclipsed traditional sales methods.

Although we are no strangers to the wave of digital marketing, to a certain extent, we H& have started a lot of practice ―― just like IBM, H&, etc. In China, there are countless successful cases of digital marketing. For example, the early Backyard Boys and Fairy Sisters, and the mid-term Blocking Wang Laoji Incident and Coca Cola? Torch relay online, recent "planting vegetables" and "grabbing parking spaces", but even so, for digital marketing, we are still in the exploration stage of "crossing the river by feeling the stones". This is manifested as follows: on the one hand, there are almost no books systematically introducing digital marketing in existing bookstores, on the contrary, there are various books on word-of-mouth marketing, event marketing, detail marketing, telephone marketing, network marketing and so on; On the other hand, digital technology is also changing and developing rapidly. Web 1.0, which prevailed yesterday, is web2.0 or even web3.0 today. The rise of 3G today may be upgraded to 4G and 5G tomorrow.

When is Kent? Waltham and Ian. When fenwick published Ogilvy's views on digital marketing, we dare not say that this book must cover all aspects of digital marketing, but at least we can be sure that it is one of the few excellent books that systematically sort out and comment on digital marketing at present. In the book, Kent? Wotaim and others lead us to the direction of new media and digital marketing ―― What is the new media trend that marketers should grasp most? What are the new rules of digital marketing? How to use digital media channels to increase consumer input, and what channels are there at this stage? How to decide which digital media to use and measure the effect of digital marketing? In order to ensure success, what mistakes may be made and what mistakes must be avoided ... The answers to these questions will be revealed through this book.

Kent. Votam believes that digital marketing is the result of marketing evolution. "When most of the company's marketing activities use digital media channels, the change takes place." This is the division of digital marketing from the physical (media) level. That's just >>

Question 9: What is the relationship between online marketing and digital marketing? 10 digital marketing is incorporated into online marketing, and the direction of online marketing can be adjusted according to the data.

For example, there are three marketing methods in my online marketing, namely, email marketing, Weibo marketing and online advertising marketing, among which the marketing returns are 30%, 25% and 45% respectively, and the investment ratio is 20%, 20% and 60%. Then according to these simple data, the rate of return and investment rate are adjusted accordingly.

Question 10: What is digital marketing? Digital marketing is a practical activity to promote products and services through digital communication channels, so as to communicate with consumers in a timely, relevant, customized and cost-saving way. Digital marketing includes many technologies and practices in Internet marketing, but the scope is wider, including many other communication channels that do not need the Internet. Therefore, the field of digital marketing covers a series of elements, such as mobile phones, SMS/MMS, display/banner advertisements and digital outdoor advertisements.