Why do 7.2 billion people want to enter the streaming media industry of Hengteng network layout of Confucian and Italian films?

1October 26th 10, Hengteng Network (0 136. HK) announced the acquisition of Ruyi Film by way of additional shares with a total price of HK$ 7.2 billion.

What's remarkable about this film and television company? Why did Evergrande spend a lot of money to earn it? Let's find out.

Create a China version of Netflix

Evergrande chose Confucianism and Italian movies this time mainly because of its "super power" in film and television production and membership subscription video platform.

In terms of film and television production, it is known as the top Confucian and Italian film industry in China, and it is one of the few industry leaders with both film and TV production capabilities. It has strong resource integration ability in the fields of book publishing, screenwriter, director and film production, and has long-term and in-depth cooperation with Hollywood film and television giants, and has successively produced No War in Peiping, Nirvana in Fire, Legend of Mi Yue, Old Chinese Medicine, Old Pub, Battle of Midway Island, To Our Dying Youth and Sewing Machine Band.

With regard to the membership subscription video platform, Ruyi Film has the first membership subscription video platform "Pumpkin Movie" in China, aiming to build a China version of Netflix, providing a large number of global high-quality film and television works, with an installed capacity of more than 654.38 billion pieces/time and 30 million registered users, making it the largest membership subscription video platform in China.

Nuggets streaming media 100 billion market

After the epidemic, the global demand for online streaming media platforms continues to grow at an alarming rate. According to the latest report of Conviva, an American online video data company, the total amount of global streaming media viewing increased by 57% in the first quarter. In the second quarter, the duration of global streaming media broadcast increased by 63% year-on-year.

Some analysts predict that streaming media has become a necessity for mass entertainment, and the online streaming media platform market will continue to expand in the future, and the industry will usher in a golden period of development. According to the transparent market research survey, it is estimated that by the end of 2030, the total market value of the global online streaming media platform will reach 22 billion US dollars (equivalent to nearly 654.38+047.6 billion yuan).

In fact, all the giants are scrambling to lay out this 100 billion market. There are technology giants such as Youtube, Amazon and Apple in the world. There are also many video leaders such as Youku, Iqiyi and Tencent in China.

With the strong combination of Hengteng Network and Confucianism and Italian Film Industry, Pumpkin Film Industry is expected to become the top streaming media platform of China Netflix in the future with its huge user resources, strong capital strength and strong film and television production capacity. On the other hand, the market value of Netflix has exceeded10.6 trillion Hong Kong dollars, while the market value of Hengteng Network is only 24.6 billion Hong Kong dollars, and the future growth space is immeasurable.