Are newspaper advertisements useful?

Newspapers have a large circulation, and companies can receive many application letters, which can be used to build a talent pool and establish an image of rapid development and numerous opportunities. But there are more problems. The senior manager of the human resources department of a famous multinational company said, "It is much more difficult to advertise in China than in Hongkong or Singapore. Just call the newspaper there and the advertisement will be published in a few days. But here you have to go through the back door. The advertisement has been queued for a month or two, and it is difficult to choose the exact release date. Even if you pay more, you can board the ship in two weeks, but you can't pick a date. " Recruitment in the newspaper must be approved by the labor bureau first. This company requires writing a cover letter in Chinese and English. "Some letters are obviously translated by others, which is useless. If you can't read, write and speak English, you will see it in the interview. It's a waste of time for everyone. Don't pretend to understand if you don't understand. " Companies prefer to hire people with positive attitudes but skills to be improved, rather than people with good skills but negative attitudes. "As long as you are enthusiastic and willing to work, you can cultivate even if your education is not high; But if you are not active, you can't use him, "explained the HR manager. District Jinhui, general manager of Mandarin Hotel Shanghai Jincang, said: "We recruit ordinary employees through newspapers, such as waiters, doormen and cleaners. We have a good relationship with the newspaper, but it is still difficult to advertise and we can't get the layout we want. Advertising can use corporate logo patterns and proprietary fonts, but the advertising content must be expressed in a prescribed format. Some things can't be said and must comply with the regulations of the Labor Bureau. " Management consultants often recruit or provide recruitment advice on behalf of clients. What do they think? Rong Bingquan has been the director of human resources in Hong Kong and Taiwan for many years, and has been engaged in personnel and business consulting in Shanghai since 199 1. He also holds a negative attitude towards newspaper advertisements, and thinks that "the recruitment of newspapers has great disadvantages. Most newspapers have too few pages, high advertising fees and no guarantee of results." Nowadays, people with good jobs don't read these advertisements at all, let alone write back. In addition, people who deal with job applications are often too young, because they have to deal with one or two thousand application letters, of course, manual labor, and job seekers will send resumes at will. "Rong Bingquan suggested that if you want to recruit a lot of people, you should number the positions to facilitate sorting. The applicant should also indicate the number of the position applied for on the envelope. It's a good idea to attach a letter to the job application. If the font is beautiful and clear, use handwriting. Otherwise, print. With white paper, short message, true. The author, Dr Stephanie Jones, is the academic editor of the magazine. Translated by Gong Lin.