How to attract recruitment posters? How to write recruitment advertisements to be more attractive

How to send recruitment advertisements to attract people

1. To whom the recruitment information is written, you must have a clear positioning of your goals.

2. Determine the publishing medium. Most recruitment advertisements are now posted on the Internet, so you can write the recruitment information in more detail to match candidates to the greatest extent; in addition to sending information on the Internet, now There are also job fairs and other forms. This form of on-site recruitment requires mostly concise and clear recruitment information, so that candidates can quickly decide whether to apply.

3. Show the advantages of the company, such as the company's popularity. If the company has a certain reputation within a certain range, it can be appropriately described in the recruitment information.

4. The description of the position should be straightforward. When candidates see it, they can have a rough idea of ??whether the position is suitable for them. For example, the daily work of the position, the company's working hours and benefits all need to be clearly stated in the recruitment information. Some companies do not write it down in the recruitment information. When interviewing the candidate, they will mention it to the candidate. People may feel that they have been deceived. Therefore, write down the benefits and other information well so as not to waste your time and the candidate's time.

5. The salary and benefits should be clearly stated. The most attractive thing for candidates in a recruitment advertisement should be the salary and benefits. For unclear salary situations, it is difficult to attract candidates to submit resumes. It is best to give The salary range of a company. Candidates will submit applications only if they think this range is suitable.

6. The company location and company phone number should be clearly marked. Some more considerate ones will also write down transportation directions to the company, which will invisibly attract candidates. How can HR make job advertisements more attractive when recruiting?

How can HR make job advertisements more attractive when recruiting? The first is that the title should be attractive. Secondly, the content should be in line with current hot topics and current vocabulary. Remember not to copy and paste directly from the Internet. Of course, you can learn from what is available online. Then you need to write recruitment copy that fits your company's situation. Write down the highlights of the position you are recruiting for, and express it in harmonious and humorous terms, which will attract more applicants. Remember to write a long essay. Job seekers will not have the patience to read what you have written. There must be key points and highlights. The company profile, job description, and application requirements must be realistic, simple, and clear. First of all, how to write a good recruitment advertisement according to previous experience, the most important thing is to have its own "characteristics", the characteristics are not only differences, but also emphasize the advantages. It is necessary to have a clear description of the recruitment position to ensure that the job requirements are matched; it is necessary to have a prominent display of the company's advantages to ensure the competitive advantage of the position; it is necessary to have beautiful copywriting and a beautiful poster.

Secondly, how to place ads reasonably; placement not only depends on the budget, but also on the results. If the budget is insufficient, then the recruiting partners should try their best to choose some cost-effective sections of free platforms and paid platforms. The key here is to grasp the display volume. It can be said that if there is a guarantee of sufficient display volume, it will definitely be effective. The budget must be spent clearly, and the recruitment advertisement must be precise. You cannot just focus on exposure and ignore conversions. The key here is to grasp the target audience and make it visible to those who have the ability and need. First of all, you must understand the job requirements of the company to which you want to submit your resume, and rewrite the company's concerns and concerns as required. Secondly, write a good self-introduction. It should not be too modest or too arrogant. In short, it should be designed to make the company curious. Finally, if different companies want different resumes, you cannot submit the same resume multiple times. Instead, you can customize different resumes for the company. Your efforts will be directly proportional to your gains. How to write job advertisements more attractively?

1. Position title

Be as detailed as possible. In addition to indicating the position name, it is best to also add the main work content you are responsible for. As mentioned in the message above, if you search for the four words "copywriting planning" on the platform, I believe that the position on the next page will be "copywriting planning". The positions are exactly the same, and even the salaries are roughly the same. It is difficult to tell whether the company is good or bad in different places.

So candidates will not click in and look at each one carefully, but will only shift their focus to the job advertisements with the highest salary.

If you change "copywriting planning", it becomes "copywriting planning for food programs", "copywriting planning for public welfare micro-films", "copywriting planning for film and television advertising" and so on. In addition to the main work content, does it make it different? Does it also increase the candidate's interest in clicking in?

2. Corporate avatar

In order to verify the importance of corporate avatar, I went to several platforms for verification. Later, I discovered that there are indeed some job advertisements that do not include corporate avatars. Not to mention that candidates think such companies are unreliable, even I, who am not looking for a job, find them unreliable!

So the corporate avatar is indeed very important. Generally speaking, the corporate avatar should be the company's logo, and it should be specially designed. You can't do something special and show a picture of the company name written on a white paper. This will scare the candidates. How to choose your company’s job advertisements? Doesn't exist!

3. Salary setting

Salary setting is also a big bug. Many HR are also very straightforward. When writing salary, they write a specific value or a small range. If the salary of the position is higher than the average, there is no problem. However, the salary of the position is much lower than the average. Candidates will not choose such a salary after seeing it.

For example, the average salary for recruiting fresh graduates in a certain industry is 3,000, but the position salary of the company is around 2,500, which is obviously not competitive, so the salary should be set to: 2000-3500, Give a buffer stage. Make your job ads competitive first, then consider other factors. Of course, don't adjust the salary range to 2,500-5,000 in order to make your job advertisement more competitive. Then the interview will be awkward.

4. Welfare settings

People’s wishes mostly come from internal needs and external stimulation. Internal needs are whether they want to find jobs we can provide, and external stimulation is to let them see Benefits of applying for this position. Therefore, it is also necessary to include in the advertisement: salary benefits and training and development opportunities available to employees, challenging work and responsibilities, the possibility of self-realization, etc.

After writing benefits in the recruitment information, you also need to emphasize the cultural construction of the company, focusing on the company's internal training mechanism, the company's job promotion mechanism, the company's good working environment, the company's amateur cultural life, etc. to gain Favored by job seekers. These are the concerns of job seekers.

5. Keyword settings

Keyword settings are a must! And it must be a keyword with a large search volume. You can assume that you are looking for a position in this field and how you would search. And you can set keywords based on the recruitment requirements and professional information given by the recruitment department.

6. Update time

As long as the position is not filled, the recruitment advertisement should be updated as often as possible. In addition to updating the time, we also need to update the general layout content. However, one thing you must pay attention to is that if you are full of people, please remove your recruitment advertisement as soon as possible.

7. Advertisement layout

The layout of a good recruitment advertisement must be unique enough to attract attention. This requires advertisements to be designed with unique and distinctive formats, lengths, titles, fonts, colors or patterns, and in conjunction with suitable media and advertising spaces, the best results can be achieved.

If you don’t have a unique idea when making a recruitment advertisement, you must also take into account the integrity of the layout. That is to say, at a glance, the entire recruitment advertisement will be complete and not fragmented. The color tone should be unified, the style should be consistent, and the layout should be regular.

8. Vivid language

If you want to make the audience interested on the basis of attracting attention, you must design points or surfaces that can arouse people's interest. Therefore, there will be higher requirements for language expression. Strive for vivid imagery and sometimes a sense of humor. However, no matter how the language is expressed, no vulgar statements can be used. This is the most basic recruitment advertising etiquette.

1. A good recruitment advertisement is not only a recruitment advertisement, but also a corporate promotion. Regardless of whether people who see the advertisement take action or not, it must leave a deep impression in their memory. This is the second purpose of recruitment advertisements, which is to promote the company's image and business.

2. The ultimate goal of job advertisements is to receive a large number of qualified application letters and resumes soon after they are announced.

To do this, you need to clearly and clearly indicate the contact person and contact information, including telephone, fax, email, mailing address, etc., so that job seekers can contact you using the method they are accustomed to. Of course, it is best to choose the most commonly used and widely used contact information. You can have more, but never less.

Reference materials

-Talent recruitment