Northeast girls graduated from 985 prestigious schools, but returned to their hometowns to farm for 7 years. What now?

Wang He, a girl born in 1980s in Northeast China, was finally admitted to Nankai University. After graduation, he became an international financial planner and a national senior psychological counselor, teaching in Beijing. She also set up her own education and training school, and her working life is enviable! Despite the opposition of her family, she chose to go back to the countryside to farm.

However, this northeast girl with big eyes and ponytails contains a lot of energy. Under the situation that everyone is not optimistic, she has been trying to promote the sales of specialty products and high-quality agricultural products in her hometown for seven years, and solved the dilemma of farmers' difficulty in selling grain through innovative skills such as brand building and e-commerce. At the same time, relying on the technical and policy support, she built the characteristic brand "Taobao" of China college students' growing grain and selling grain, absorbed more than 30 college students to return to their hometowns to start businesses, established the first-class consumer workshop of miscellaneous grains products in China, and invented nearly 500 jobs.

First, the northeast girl graduated from Nankai University and has a face job.

Wang He, born in 1980s, is from Taonan. She has studied well since she was a child. She was admitted to 985 Nankai University with excellent college entrance examination results.

After graduating from master's degree, he became an international financial planner and a senior national psychological counselor, teaching in Beijing. She also founded her own education and training school and successfully walked out of the agricultural school.

If nothing happens, Wang He will have a wonderful time in Beijing!

However, the time came to 20 13, and when he went back to his hometown for a party, Wang He ate the sticky tofu brain of his hometown. What a sigh!

She said: "Every time I go back to my hometown and see the current situation of poverty in my hometown, I feel very sad. The land in my hometown breeds such good agricultural products, but I suffer from no market. It's unreasonable to be as poor as a gold ingot! "

From then on, she had an idea in her heart-why not promote the food in her hometown to the whole country and help the villagers get rich by the way.

Second, regardless of family opposition, give up face-saving work and return to the countryside to farm.

"Although it is not bad outside, I always feel that my hometown has a strong power to absorb me." Wang He said.

She informed her classmates Cai Wanrun and Wang Yihe of this idea, and they all responded.

Her two classmates are also college students, who graduated from Jilin University and China University of Political Science and Law respectively. Like her, they are constantly working and living in the city.

In order to start a business, regardless of their family's opposition, they resolutely quit their face-saving jobs in the city and returned to the countryside to farm together. 20 14 1, * * * set up a professional cooperative of miscellaneous grains and beans with college students as the main body.

Third, restrain difficulties and open the market.

"I finally went in, and now I'm back. What picture? " "Can a girl's family do this job?" When I learned that Wang He and other girls had returned to their hometowns to farm, the first thing I opposed was their families, and even their neighbors didn't understand their choices. Looking at their petite bodies, doubts are endless. Although they are determined to do a big job, they can ignore the good or bad of others, but they have to face the difficulties of their own ideals. Because, although they are good at this land, they know little about such simple farm work as farming.

So they can only learn from farmers about sowing, watering and fertilizing from scratch. At the same time, they should discuss the soil composition, consider the disadvantages of existing farming methods, and gradually explore new farming methods such as weak alkali base, ancient farming and artificial weeding.

After dealing with the farming methods, they are faced with the problem of funds. In order to solve the financial difficulties, the three of them set up a Taobao College Student Entrepreneurship Team, and successfully recruited six college students with the same fantasy as them.

However, at the beginning of the business, this passionate team encountered the biggest problem, that is, the sales problem, and there was no order for three months. It hit her so hard that they began to doubt my original intention. Did we make the wrong choice?

After careful consideration, they changed the traditional sales and wholesale form to packaged products, and adopted a high-end form-small packaging and grain sales. All miscellaneous grains and beans are "picked by hand", picked out one by one and bagged. Sales of products, mainly online, supplemented by offline.

On June 4th, 20 15, Taobao team participated in the 4th China International Food and Ingredients Exhibition. The red slogan reads: "Guangzhou people, you are too bitter!" "

This line attracted a lot of people's curiosity, and everyone came to explore it one after another, making the Taobao team a star at the exhibition. Many exhibitors came to consult and order, and this slogan became popular on the Internet. Taobao is known as "the first brand of grain sales for college students in China".

The Taobao team opened the Guangzhou market and then opened the Shanghai market.

In order to save money, every time I attend the exhibition, no matter how far the journey is and how heavy the luggage is, Taobao people only choose hard seats or even no seats; In order to reduce logistics costs, they start from themselves every time they package and deliver goods. In the face of a 60-catty packing box, the girls who had never done dirty work did not shout hard or tired, and left without saying anything.

At the same time, in order to ensure product quality, Wang He's team signed contracts with more than 50 farmers for standardized planting. They insist on ancient farming, applying farmyard manure, weeding artificially and taking the high-end road.

Hard work pays off. Wang He's Taobao team gradually opened the market, and with the help of online live broadcast, their products went to the whole country, allowing more families to taste the high-quality miscellaneous grains and beans in their hometown.

Fourth, why is it always?

After several years' development, the Taobao team has made achievements, and developed more than five series 100 high-end products such as mung beans, red beans and millet.

In order to ensure that miscellaneous grains are free of impurities, the Taobao team hired hundreds of farmers to hand-select them to ensure quality and quantity before they can be bagged.

In 20 15, the performance of Taobao team increased from 300,000 in 20 14 to 2 million.

In June 5438+February of the same year, with the support of the government, the Taobao team moved its business premises into a 25,000-square-meter base, with this larger work base.

Over the past few years, they have recruited a large number of employees. In just 20 16, more than 300 people were employed, increasing farmers' income by 3 million yuan.

Don't forget your initiative. On the eve of the Spring Festival in 20 16, Wang He led a team to appear in front of 22 poor students in 7 towns/9 villages in taonan city. Every time I go home, I leave rice, noodles, grain and oil and other condolences to encourage them to study hard and change their destiny. At the same time, she gave full play to the advantages of team talents, carried out online public welfare guidance and Ankang nutritionist services, and donated more than 460,000 yuan to the society through organizations such as the Youth Development Foundation.

Wang He's entrepreneurial course has also attracted the attention of the whole society, and she and her team have been widely recognized by all walks of life.

On August 9th, 20 17, after universal recommendation and strict selection, Wang He was selected as a candidate for the 9th China Youth Entrepreneurship Award 1.

She has also won the National Xinxiang Village Model, the Sixth Jilin Province Moral Model Nomination Award, the Gold Award of Jilin Province Women's Entrepreneurship Innovation Competition, the Tenth Jilin Youth May 4th Medal, the National Outstanding Rural Innovation and Entrepreneurship Leader in 20 19, and the top 100 outstanding young people in Jilin Province, and the people's first choice in 2020.

Taobao team was awarded the honorary titles of "Jilin March 8th Red Flag Collective" and 20 19 National March 8th Red Flag Collective.

Wang He, who was born stubborn, became more frustrated and brave, and finally made a name for himself, which was recognized by his family and brought my husband who constantly opposed me into the entrepreneurial team.

As usual, the Taobao team grew from 3 female college students at the beginning of 20 14 to 39, and recruited 12 children. There are nearly 50 college students in the team, with sales of 50 million yuan a year, leading farmers to increase production and income.

Now, the Taobao team has a longer-term plan. They started consumer processing, training, express delivery and other businesses, and completed the construction of the industrial chain, which also means greater obligations on their shoulders.

Verb (abbreviation of verb) conclusion

Wang He's story is so touching and enviable. When he was studying, he got excellent grades and was admitted to a famous school. After graduation, a job with face; After resigning and returning to the countryside to work as a farmer, I worked hard with a stubborn spirit.

However, no one can win so-so, even Wang He, who has a high diploma, has to overcome many difficulties in order to gain hope. However, as long as everyone has a fantasy in mind and makes persistent efforts, it is possible to accomplish it.