How do novices enter new media operation positions?

What new media operations need to do, you can go directly to the major recruitment websites to understand, so I won't go into details here.

As for what is new media operation, I am still groping, and it is difficult to give you a clear definition.

Personally, I feel that constant experience at work will make you more deeply understand the significance of new media operation, and don't blindly follow it.

Because the topic is Xiao Bai, so I only talk about the most basic ability of new media operation-content creation.

Content creation is a university question, not just a slap in the face.

The first point of content creation: return to users

First of all, you should understand that the articles you create are for your users, not for everyone.

For example, in the era of source code, IT training has been done, so I should look for groups who want to train, not people who want to buy cosmetics.

In addition, your article should be aimed at specific users and grasp their pain points.

Why does someone need IT training? Because the salary in IT industry is high.

Then my content will analyze the current situation of low salary.

Only in this way will they have the desire to share, because the article has written what they want to say.

The second point of content creation: improving user experience.

User experience is also a very important point in the process of content creation.

For example, the number of people who buy source code courses is as high as 8000 a year, but everyone is not sensitive to the data of 8000.

Even for factory employees such as parts processing, 8000 may not be too much.

But if you compare him, for example, how many Taikooli squares are equivalent to 8000 people standing?

In this way, users will have a clear perception of "oh, so much"

The third point of content creation: pay attention to user interaction.

A good content operation must be more interaction with users.

Good content should not be a guide for users, but a clue to stimulate user interaction.

It includes not only the interaction between the author and the user, but also the interaction of the user himself.

Good content should be "a stone stirs up a thousand waves", and the discussion of users is a thousand waves caused by the topic.

The fourth point of content creation: creating personal IP.

What is IP? When it comes to the Monkey King, the first thing that comes to mind is the image of riots and lawlessness, not anything else. When you mention Nezha, you will think of the image of the child who made a scene in the East China Sea.

The Monkey King and Nezha are IP. As soon as you mention them, visual images will appear in your mind.

Why build IP?

Because only by becoming an IP can you have your own personality, and your articles also have the right to laugh and scold.

You can talk to your users on an equal footing. If you influence them through emotions, they will resonate with you.

Look at Durex's copy, which image is not dirty "DuDu"

Finally, we should pay attention to the guiding role of data analysis in content creation.