The Development Course of Dongfeng Lear Automobile Seat Co., Ltd.

19 17, Lear Group, one of the largest auto parts manufacturers in the world, was born in Detroit, USA.

1994, Lear crossed the ocean, landed in Detroit in the East, joined hands with Dongfeng Company, and established Wuhan Youde, specializing in automotive wiring harness and automotive appliances? Waiting for business.

In 2004, Lear made great progress. First, join hands with Wuhan Yunhe Automobile Seat Co., Ltd. to set up Wuhan Lier Cloud, and then join hands with Dongfeng Company and Dongfeng Limited to set up Dongfeng Lier.

Recently, the reporter came to Wuhan Economic and Technological Development Zone, and the four characters "Li Er Yun He" came face to face and attracted attention. Not far away, Lear's red picture on a white background stood side by side with Dongfeng's red picture Logo flag, flying high.

After settling in Wuhan, Li Eryun chose a good day: the same day when Dongfeng Peugeot 307 rolled off the assembly line.

The meaning couldn't be clearer. With an initial investment of 6,543.8 billion yuan, it has formed an annual production capacity of 300,000 seat assemblies and seat frame assemblies. Li eryun is aiming at the exclusive seat supporting industry of Shenlong automobile series.

Based on Shenlong, Lear's territory in China automobile market has expanded rapidly.

In 2003, Dongfeng joined hands with Nissan, and Hubei automobile industry added a new force. Lear, who smelled strong business opportunities, quickly threw out an "olive branch".

The following year, Dongfeng Lear was formally established, with commercial vehicle seat production bases in Shiyan and Xiangfan, passenger car seat production bases in Wuhan and Guangzhou Lee Tae Automobile Seat Co., Ltd. in Huadu to provide support for Dongfeng Limited and Dongfeng Chongqing.

From Shenlong to Nissan, the vigorous development of Wuhan automobile industry has made this company, which ranks first in the global market share of automobile seats, feel at home. Lear Yunhe and Dongfeng Lear both climbed the sales target of 65.438+0 billion yuan.

After 14 years of deep cultivation in Wuhan, the city has become more and more important in Lear's global map. Last year, BobRossiter, president of Lear Global, flew to Jiangcheng and made a special trip to visit its "important partner" Dongfeng Company. Prior to this, its high-level frequent visits had only one purpose: I hope to get a share in the expansion of Shenlong Automobile. "Hubei makes us satisfied." The person in charge of Wuhan Youde said. Compared with 14 years ago, the open environment in Hubei has undergone gratifying changes. Good industrial foundation, well-trained skilled workers, distinctive industrial characteristics and convenient transportation and logistics make this central province stand out.

Jumping from Hubei, Lear quickly went west and established Wuhan Youde Chongqing Branch, becoming the exclusive supplier of Changan Ford automotive wiring harness. Liuzhou Dongfeng Lear Fangsheng Automobile Seat Co., Ltd. is a joint venture established by Guangxi Fangsheng Industrial Co., Ltd. (hereinafter referred to as "Guangxi Fangsheng Industry") and Wuhan Xinyunhe Automobile Seat Co., Ltd. (hereinafter referred to as "Wuhan Xinyunhe").

With the influx of new projects and new orders, Lear has to speed up the pace of investment. This year, a new factory building of 10000 square meters will be expanded in Dunkou. Lear hopes that the expansion of production capacity can keep up with the development of China's automobile industry.