Praise to the founder of Zhipin

The founder of Lisong Zhipin is Du Yuqing.

In 2015, Du Yuqing called on a group of people with rich experience to establish Lisong Zhipin in Suzhou with a common dream. When the industry generally used vegetable fat or mixed fat, Du Yuqing broke the industry convention and set up 100 high-voltage lines using pure milk fat for the company. In the eyes of peers and suppliers, Lisong's persistence is even a bit naive.

However, Du Yuqing and the entire Lisong team firmly believe that baking is a warm business, and it is an industry worth cultivating for a lifetime. As long as you persist and work hard, baking chains can break through the limitations of costs and benefits, and also Able to retain originality. The cake only uses pure butterfat, never vegetable butter containing trans fatty acids. The bread uses only unbleached flour, and no additives such as whitening agents used in industrial processing are eliminated from the raw materials.

The development of Lisong Zhipin

The dim sum layout of Lisong has improved a complete set of online tools to effectively capture the demand conversion of high-frequency customer flow and bring considerable daily turnover. After entering a stable period, a single store can conservatively add five-digit revenue per month. Amidst the excitement and busyness of the upgrade and opening of the Phoenix store, Du Yuqing also directed the team to prepare intensively for the category adjustment and model upgrade of more than 30 existing stores.

At the end of 2018, the capital winter came, but Lisong’s achievements and new model were highly recognized by capital. Lisong will next focus on opening 100 stores, quickly deploying in the greater Suzhou market, and expanding to surrounding markets to achieve true regional scale. After a period of internal testing, Lisong finally established a partnership expansion model.