Development course of Xuechi Group Xuechi

The history of Xuechi's development is a history of entrepreneurship. Its predecessor was Handan Garment Factory, which was established in 1980, mainly to solve the employment of family members and children of the Economic Commission. At the beginning of the factory, employees brought their own household pedal sewing machines. The workshop is a simple shed built on the roof of the office building of the Economic Commission. The fixed assets are only 36,000 yuan, with employees 18, with a loss of 9,000 yuan and an annual output value of less than 65,438+10,000 yuan. It is a "five noes" factory without workshop, equipment, technology, funds and benefits. This product is a 3 yuan trouser head. Due to congenital deficiency and lack of foundation, the factory was forced to stop production in less than a year, and the personnel were temporarily merged into Handan fur factory. 1984, the county economic commission decided to resume the production of the garment factory. 1in may, 985, two college students were transferred to Wang Zixiu, who has been transferred to the county people's congress office, as the factory director. Since then, Wang Zixiu has forged an indissoluble bond with Xuechi, and the enterprise has embarked on the road of rapid development.

After taking office, Wang Zixiu put forward decisively through extensive market research: If you want to jump out of the old circle of low profit, you must break the conventional thinking mode and pay close attention to product development. Later, a women's short sleeve with Bali yarn fabric not only allowed the enterprise to repay the debt and reissue the salary, but also made a profit of 32,000 yuan that year, exceeding the production task assigned by the superior. From belts and vests to "Balinese yarn" shirts, it is the first time in the development history of Xuechi.

By 1987, Wang Zixiu officially put forward the 18-character management policy of "putting products on the market, grasping quality, creating famous brands, occupying the market and realizing efficient and rapid development", and at the same time formulated the product development strategy of "producing one generation, developing one generation, reserving one generation and conceiving one generation" to develop down products. It is precisely because of this fist product that the garment factory has received the attention of the county leaders, and the land at the northern end of the county guest house has also been allocated to the garment factory. 1987 was renamed as "Handan Down Products Factory" after its completion, and 1988 officially registered the trademark "Xuechi". A down jacket not only saved the enterprise, but also led Xuechi to the road of rapid development. Since then, winter clothes, jeans, children's clothes, casual clothes, bedding and magnetic far-infrared multifunctional down health care products have been developed one after another. Since 1993, at least one provincial-level new product has come out and hundreds of new models have been put on the market every year. The appearance of each new product, as Ms. Yao Xiaoman, the executive vice president and secretary general of China Down Industry Association, said, not only embodies the wisdom of Xuechi people, but also embodies the corporate culture of "sincerity and authenticity", and also reflects the care and contribution of Xuechi people to consumers and society with considerate and humanized products, which has inserted wings for Xuechi to take off.

19961February, with the approval of Handan Municipal Government, Handan Down Products Factory was reorganized into Xuechi Group. After the establishment of Xuechi Group, the focus of work shifted from expanding scale to brand management and marketing. It is by adopting many measures such as internal management, expanding market, increasing investment in science and technology, devoting to product innovation, implementing brand strategy and developing brand management that Xuechi has embarked on the road of relying on brand and marketing for development.

After nearly 20 years of rolling development, Xuechi Group has become the executive director unit of China Garment Association, and the vice chairman unit of down garment and products professional committee of China Garment Association, down industry association of China, home textile industry association of China and antibacterial material and products industry association of China. It is one of the largest garment groups in China. In 2002, the trademark "Xuechi" was recognized as a well-known trademark in China by the Trademark Office of the State Administration for Industry and Commerce, which filled the gap that there was no well-known trademark in Handan City and even Hebei Province. At present, the company has 6 sales companies or offices abroad, and more than 800 specialty stores and hundreds of wholesalers in China. Leading products such as down jackets, home textiles, casual clothes, magnetic far-infrared multifunctional health products and antibacterial series products are exported to 35 countries and regions in Europe, America and Asia and more than 20 provinces and cities in China, among which health series products have won more than 20 national patents. In 2003, it achieved a sales income of more than 800 million yuan and a profit and tax of 62 million yuan, ranking among the top 100 garment enterprises and the top two down products enterprises in China for many years. In the industry, it was the first to pass the quality and environmental management system certification of ISO900 1 and ISO 1400 1, as well as the certification of environmental protection mark products in China. In 2003, it was the first to pass the certification of antibacterial mark products in China. All these have created good internal and external conditions for the accelerated development of Xuechi.