How to accurately locate the advertisement for opening a tea shop?

The following is my personal opinion, and you can exchange it with each other:

1 First, make clear what kind of people your users are through the portraits of the target people. In traditional advertising, advertisers pay more attention to the description of the advantages of the product itself, while the digital crowd portrait of Peng Jing is based on the consumer's point of view. Through their search, browsing, reading and other behaviors, users' needs are deeply analyzed, and users' tags are subdivided to screen out people who are suitable for the product, such as gender, age, income, hobbies, etc. This is the first step of accurate delivery, and the output of crowd portraits.

2. After the crowd portrait is output, it is necessary to formulate a media strategy, select the appropriate media for delivery, analyze and formulate the media delivery strategy on the APP side based on the mobile media behavior of the target crowd, and estimate the advertising reach effect of the target crowd, so as to achieve the expected effect. On the basis of target group positioning, the user behavior characteristics under different media are integrated and analyzed to maximize the synergy between media.

3, multi-dimensional optimization of advertising, such as:

Material update: replace new materials in real time and adjust materials in real time according to delivery effect.

Media optimization: according to the real-time monitoring of the delivery effect, a more suitable high-quality media combination is obtained for delivery.

Visitor retrieval: effectively retrieve visitors and improve the retention rate of visitors by putting in reports and opinions.

Crowd optimization: through reports, secondary analysis of crowd attributes, personalized labels, combined with product characteristics, effectively improve the crowd optimization effect.

I hope it helps you. Thank you.