How to use integrated marketing channels to better sell glue?

As the name implies, the whole network integrated marketing is to use the Internet and offline to do marketing with each other.

Many companies think that as long as they open a Taobao shop and Alibaba is a sales platform, they are doing integrated marketing. In fact, it is not that simple.

I have been engaged in the related network marketing industry for many years, and have found out how to use the network and multiple channels to better sell glue.

After we have a sales platform, we can print the website on our product packaging, or do some wholesale activities frequently, or search for glue from Baidu to see where the customer's needs are. We make different packages according to the different needs of customers, such as glue sticking to shoes. If it is plastic, we will pack it in plastic.

We can also publish soft articles that can solve customers' problems on various platforms according to customers' needs. Remember to publish the platform name and use our own brand name with glue, so that our brand can be exposed in large quantities.

If someone searches for a glue manufacturer in Baidu, we can use bidding or SEO optimization to make this word Baidu home page and let customers find us.

In short, we will prepare what customers need, and gradually the brand exposure will increase, and the sales of glue will also increase.

We can also cooperate with physical stores to let customers who enter the store shoot from Taobao or Alibaba, and give customers who enter the store a certain discount, so that they can also deliberately shoot on the platform, which can increase the sales of our products and thus improve the ranking on the platform. In addition, advertising paper and business cards can be placed in the products sold.

If you are doing integrated marketing of glue, I suggest starting with factories and small shops. This is just a suggestion or an idea, which needs your careful consideration. There are many methods, depending on how you operate them.