Is there any way to play Zan operation?

In addition to being familiar with the responsibilities of customer service positions and basic operations, you must also consider every detail of a single product from product selection to shelf placement, product selection planning for the entire store, promotion operation policies, and the user experience of fan purchases. To increase purchase stickiness and repurchase rate, etc., according to the needs of operating a store, operating positions need to promote the following links:

1. Product selection

Product selection can be based on the theme of an article push Select products for the main purpose, or use products as the starting point to expand product categories to enrich articles. You can put forward product selection requirements based on fan portraits on a weekly basis and proceed with the subsequent steps.

General product selection needs can be initiated proactively from public accounts (fans’ message requests, good product recommendations, seasonal festivals and other specific needs), and recommendations from suppliers that have cooperated, such as snack topics, health topics, etc.

2. Samples

Every product that is initially selected to be put on the shelves requires samples to be sent, and requires relevant personnel to understand and conduct product performance evaluation. Products that pass the evaluation will be You can take photos as samples to improve the details page. According to the new release schedule, it is necessary to advance the product selection and sample delivery time to gain sufficient preparation time for the subsequent e-commerce links.

3. Suppliers

Confirming suppliers mainly involves confirming the qualifications and channels of distribution suppliers and dropshipping suppliers. Are they authorized by the brand? Official flagship store? Brand recommended channel provider?

Especially for drop shipping suppliers, they need to confirm the cooperation method for docking orders and payment settlement method (weekly/monthly/prepayment). Expenses related to returns, exchanges, and after-sales must be clearly recorded to facilitate later assistance to accountants for settlement.

As for overseas beauty shopping, suppliers of lifestyle products can also be further expanded to enrich the selection of stores.

4. Price (purchase price, minimum price, new price, event promotion price)

1. Confirming the price is mainly to confirm the price of cooperation (purchase price): different channels Suppliers have different ways of cooperation, and the selling price of the products naturally needs to be further confirmed;

2. The supplier can be a Youzan distributor or a dropshipper;

3. Is there a minimum price for sales;

4. Comparing with multiple e-commerce channels such as Taobao, Tmall, Xiaohongshu and other e-commerce channels and multiple stores, the pricing advantage is;

5. Whether to participate in new promotions (for example, a new product discount of 5 yuan, and the original price will be restored after three days).

5. Inventory

Based on the selected product attributes, past e-commerce sales data, and fan demand feedback, it is necessary to estimate the sales volume of each product and confirm the reserved inventory with the supplier. After the product selection is confirmed, according to the attributes of self-media, the first three days of promotion will be the peak period of sales. Generally, if about 50 units are sold within one hour after push, it may be a hot product. After the product is released, It is also necessary to monitor changes in inventory quantity in a timely manner to ensure that goods are available for shipment~

6. Promotional content format

According to the main traffic sources and the current promotion form, there are public account headlines, two articles , advertising article insertion, lottery at the end of the article, video placement, Weibo post promotion and other forms. It is necessary to focus on promoting products and promotion methods according to each theme product. Work with colleagues in the content department to confirm in advance what promotional resources are available