Planning scheme of electronic game Lantern Festival

Planning scheme of electronic game Lantern Festival

In order to ensure the effectiveness of our efforts, we are usually required to make a plan in advance, which is a written plan after comprehensively considering the factors related to things or problems. What are the format and requirements of the scheme? The following is the video game Lantern Festival planning scheme I organized for you. Welcome to share.

I. Overview of activities

1, activity introduction

Theme of the event: "Make Lantern Festival, smash the grand prize".

Target audience: customers who pay attention to xx account.

Activity slogan: Happy Lantern Festival, Happy Golden Egg.

Activity time: 20xx year x month x day.

Venue: xx Square, xx County.

Organizer: xx Real Estate Development Co., Ltd.

Organizer: xx Real Estate Development Co., Ltd.

2. Activity background

The 15th day of the first lunar month is the traditional Lantern Festival in China. The first month is January, and the ancients called the night "Xiao". The fifteenth day is the first full moon night in a year, so the fifteenth day of the first month is called the Lantern Festival, also known as the Shangyuan Festival. According to the folk tradition in China, on the festival night of Spring Festival, the moon is high in the sky and thousands of lanterns are hung on the ground. People will watch lanterns, solve riddles on the lanterns, eat Yuanxiao and have family reunion. In order to further promote the community culture and festive atmosphere (shopping malls hold Lantern Festival activities to attract people and bring popularity).

3. Purpose of the activity

Through party activities, people's goodwill towards xx real estate can be improved; Create a "happy stage" full of festive atmosphere with easy-to-understand game program content, fully reflect the warm scene of people having fun, celebrating, having fun and having fun with the Lantern Festival, make the atmosphere of the whole Lantern Festival reach a climax, and let more people know about xx real estate.

Second, the activity site layout

1. Layout effect: The atmosphere of the Spring Festival Lantern Festival with China elements is cheerful and warm, decorated with lanterns, riddles, window grilles, firecrackers and other items to set off a warm and festive atmosphere.

2. On-site exhibition boards introducing traditional Lantern Festival customs will be placed, and introductions (poems and stories) related to Lantern Festival will be hung around the activity venue.

3. Play festive music of Lantern Festival at the event site.

4. Set up a stage, brand-new red carpet, highlight the theme background of the event and highlight the festive atmosphere.

5. Publish event information in advance.

6. Stick the activity poster at the entrance of the square.

III. Contents of activities

1. Pay attention to xxx account and send out red envelopes.

Rules of the game: Before the live broadcast begins, the audience can get the red envelopes presented on the spot through the xx account of xx real estate and the entrance of the venue. There are 300 red envelopes, and only the first 300 visitors who pay attention to xx account of xx real estate can get red envelopes. An account can only get one red envelope, which will be signed and received by the field service personnel until it is delivered.

Note: each person can only receive a red envelope once, and the same person can only receive one red envelope with multiple xx accounts.

Props: 300 red envelopes and a podium.

Prize: After entering the event site and paying attention to it 1 red envelope.

Manpower required: five people in all. There are two security guards on both sides of the podium to maintain order at the scene. A service person is responsible for checking whether the audience who received the red envelope paid attention to the xx account of xx real estate. A service person is responsible for handing out red envelopes and supervising the signatures of the audience who receive them. A service person is responsible for keeping all red envelopes.

2, smashing golden eggs

Rules of the game: In the middle of the party, every audience can participate in the golden egg lottery on the mobile phone xx through the xx account of the concerned xx real estate. Each attention account has three chances to smash golden eggs, and different prizes provided at the scene are randomly obtained by smashing golden eggs. Prizes are divided into first prize, second prize and third prize (prizes can be added if necessary), and the winning probability of each golden egg is 50%. After winning the prize, the winning information will be displayed on the audience's xx account. After the party, the winning audience can collect the corresponding prizes at the prize-winning office with the winning information. The prize will be cashed on the same day, verified by the on-site service personnel, signed and collected, and will be invalid when it expires.

Props: mobile phone, table, bench (free wife can be provided on site if possible to facilitate the audience to participate in the activities)

Prize: to be determined

Manpower required: a total of 9 people, 4 security guards are located around the rostrum to maintain the continuity of receiving prizes on site, 1 service personnel are responsible for supervising the signature verification of the audience who receive the prizes, 1 service personnel are responsible for distributing the prizes, and 3 service personnel are responsible for keeping all the prizes. (The number of service personnel who keep the prizes can be appropriately increased or decreased according to the number of prizes. )

Fourth, redemption.

1. Redemption method: the bonus won by the red envelope is directly provided in cash in the red envelope. After the party, the winning items won by throwing golden eggs can be cashed at the designated podium on the basis of the winning information provided by xx account of xx Real Estate.

2. Prize setting:

Red envelope game: the amount in each red envelope is randomly one yuan, three yuan and five yuan. There are 200 one-yuan red envelopes, 80 three-yuan red envelopes and 20 five-yuan red envelopes. The total is 540 yuan.

Golden egg game prizes to be determined

3. Precautions:

Lottery winners need to sign their own names to receive the corresponding prizes.

The late stage of verb (verb's abbreviation) activity.

1. Summarize activities and analyze problems and experiences.

2. Publish the activity result information.

;