20 13 12 12 northeast agricultural resources market direct group purchase meeting

20 13 China North (Winter) Direct Group Purchase Meeting of Agricultural Materials, Agricultural Products and Specialty Products and Promotion Meeting of County Investment Projects

Time: 20 13 12 February 19.

Venue: China Shenyang (Northeast) Agricultural Products Market (intersection of Shenbei West Road and Xijiang Street, Yuhong District, Shenyang, Liaoning)

Organizer: Farmers Daily

china good agri products development& service association

China Association for the Promotion of International Agricultural Cooperation

Organizer: China Shenyang (Northeast) Agricultural Products Market.

Supporting units: Liaoning Agriculture Committee and Heilongjiang Agriculture Committee.

Agriculture Committee of Jilin Province Inner Mongolia Autonomous Region Agriculture and Animal Husbandry Department

Beijing Municipal Committee of Agriculture Tianjin Municipal Committee of Agriculture

Shanxi Provincial Agriculture Committee Hebei Provincial Agriculture Committee

Media Support: CCTV Agricultural Channel China Agricultural News Network

China farmers' mobile phone newspaper Huashang Morning News

Liaoning TV station

1. Market Introduction of Agricultural Characteristic Products in Shenyang (Northeast), China;

Shenyang, Liaoning Province is the economic, cultural, transportation, financial and commercial center in the northeast of China and the central city in the north of China. Shenyang is located in the center of Northeast Asia, adjacent to Japan, South Korea, Mongolia, Russia and other countries, and has jurisdiction over one city and nine districts, with an urban population of 7.4 million. As the largest commodity distribution center in Northeast China, products effectively cover and fully radiate the Northeast market, which is the bridgehead for businesses to compete for sales.

China Shenyang (Northeast) Agricultural Products Specialized Market is located in Zaohua Town, Yuhong District, Shenyang City (at the intersection of Shenbei Road and Xijiang Street), covering an area of more than 50,000 square meters and a construction area of 70,000 square meters. The market is also equipped with a large warehousing and logistics center. The construction area of the first-phase warehouse is 20,000 square meters, and the planned scale of the second-phase warehouse is 654.38+10,000 square meters, which can fully meet the warehousing and logistics needs of the exhibition owners. At present, the market has settled in 1000 agricultural enterprises, agricultural products production bases and specialty products production enterprises.

China Shenyang (Northeast) Agricultural Products Specialty Market signed an alliance agreement with the end consumers of more than 2 million people in more than 200 large communities in Shenyang. As the president unit of China Agricultural Chamber of Commerce, it has absorbed more than 200 large community residents as members.

Second, the exhibition arrangement

Exhibition time: 20 13 12 10.

Exhibition time: February 20 13 12-19.

Investment negotiation time: 20131February 12 (afternoon) to 19February19 (morning).

Venue: China Shenyang (Northeast) Agricultural Products Market (intersection of Shenbei West Road and Xijiang Street, Yuhong District, Shenyang)

End consumer-group purchase agreement

20 13 12 12: (in the morning) the production and marketing meeting will start; (Free shuttle day for citizens in Yuhong District)

(Afternoon) The Fair of Big Market Chain Expansion Project

20 13 12 13: (morning) community citizens' purchase day (Huanggu District citizens' free pick-up day)

(afternoon) symposium of investment and financing enterprises

20 13 12 14: (in the morning) Shopping Day for large commercial enterprises (Wal-Mart, Carrefour, Tesco, RT Mart) (free delivery day for citizens in Tiexi District).

(Afternoon) The Fair of Big Market Chain Expansion Project

20 13 12 15: (in the morning) Shopping Day at the large-scale farmers' market.

(Afternoon) Symposium on Investment and Financing Enterprises (Free Shuttle Day for Citizens in Shenhe District)

20 13 12 16: (morning) procurement day for government agencies, organizations and universities (free shuttle day for citizens in Dadong District)

(Afternoon) The Fair of Big Market Chain Expansion Project

20 13 12 17: (morning) Procurement Day of Logistics Service Center of Large Enterprises.

(Afternoon) Symposium on Investment and Financing Enterprises (Free Pick-up Day for Citizens in Heping District)

20 13 12 18: Investment Promotion Day (free shuttle day for citizens in Dongling District)

20 13 12 19: project negotiation docking day (free shuttle day for citizens in Shenbei New District)

Third, the scope of participation:

Cities (counties), towns and leisure agricultural scenic spots in the northern region; Agricultural products and specialty production bases and enterprises, agricultural enterprises, leading enterprises in agricultural industrialization and agricultural cooperatives; Purchasing leaders of large commercial enterprise buyers (Wal-Mart, Carrefour, Tesco, RT Mart), large farmers' markets, government agencies, universities, and large enterprise logistics service centers; Shenyang 200-300 large community citizens; Visiting delegations from entrepreneurs' associations, local chambers of commerce and international organizations, and other groups and individuals involved in project negotiation and promotion.

Exhibition unit

1, booth classification:

Project promotion area

Leading enterprises in agricultural industrialization, cooperative high-quality agricultural products exhibition area (vegetables, fruits, meat, eggs and milk, aquatic products, high-quality agricultural products, stupid soybean oil, bean products, etc. )

Agricultural materials exhibition area (agricultural machinery, seeds, seedlings, fertilizers, pesticides, plant protection drugs, etc.). )

Featured products exhibition area (snack food, local liquor, flowers, handicrafts, creative products, etc. )

Docking area between producer direct selling and consumer group buying

Characteristic scenic spots (leisure agricultural base, rural tourist attractions, farmhouse music, etc.). )

Talent recruitment area for agriculture-related enterprises (recruitment booths for enterprises such as Zhongnong Real Estate)

Advantages of verb (abbreviation of verb) exhibition

Never-ending Exhibition: China Shenyang (Northeast) Agricultural Products Specialized Market is a professional comprehensive trading market. 20 13 12 12 direct group buying meeting is the opening ceremony of the big market. After the conference, New Year's Day and Spring Festival will be ushered in, and exhibitors can choose 50 ㎡- in the main hall of the big market. Therefore, after the conference, all exhibitors can set up sales windows and offices in the market, and their business will never stop for many years.

Direct group purchase: let producers and consumers meet directly. This conference will organize manufacturers and producers to sell directly in the market, and organize citizens, large buyers, large enterprises and institutions, logistics, universities and other end consumers to purchase collectively, so that producers and consumers can meet directly, reducing intermediate links, and there is no layer-by-layer price increase. This will not only increase the profits of producers, but also allow consumers to buy good products with good quality and fidelity at the lowest price.

The 2 million Shenyang citizens members of the China Farmers' Chamber of Commerce are our permanent end consumers: we organized and established a chamber of commerce with a large market (China Farmers' Chamber of Commerce). At present, there are 6 inner cities, 2 15 streets and 638 communities in Shenyang, and 2 million Shenyang citizens have joined our chamber of commerce and become our members. They will be a powerful consumer group and permanent final consumers in our market.

Advertising boards in big markets and well-known media are the best advertising platforms for participating brand enterprises, which are very beneficial for cultivating product brands of major enterprises, expanding the popularity of products in Shenyang market and even Northeast China, and enhancing product value. For participating enterprises, big markets will make large advertising boards for participating enterprises in the most conspicuous places, and this eye-catching billboard will be immediately mapped to the eyes of 2 million end consumers, forming the image of big brands in their hearts. At the same time, direct group buying will select the best products to advertise in Farmers Daily, China Agricultural News Network, Farmers Mobile Newspaper and Liaoning TV Station, and the popularity of major enterprises will immediately expand to the whole city, the whole province and even the whole northeast region. Therefore, the brand value of participating companies will be improved immediately.

Establish an e-commerce platform for agricultural products and specialty products in Northeast China, and use the Internet of Things technology to monitor the whole production process of major enterprises in real time, so that consumers can "what you see is what you get" and ensure food safety: all exhibitors can join the e-commerce platform in the big market for free and carry out e-commerce activities for agricultural materials, agricultural products and specialty products. At the same time, in large markets and direct group buying meetings, high-tech means are adopted to install probes in major enterprises, which are linked with electronic display screens in large markets to monitor the whole production process in real time, so that consumers can see the actual situation of production enterprises at the first time and easily understand all links in the production process, and then let them buy products with assured quality and fidelity.

CCTV, China Agricultural News Network and China Farmer Mobile Newspaper will make special or follow-up reports on the fair. Liaoning TV Station will also organize and publicize leisure agriculture, sightseeing agriculture and agricultural tourism resources in various regions, hold exhibitions and broadcasts of advantageous tourism resources and characteristic tourism products in various regions, and set up northern tourism alliance and tourism chamber of commerce to realize tourism industry linkage, complement each other's advantages and share resources, and promote the development of characteristic tourism products and tourism industry in northern regions.

Participating county (city) governments, leading enterprises in agricultural industrialization, and cooperatives can give priority to expanding chain stores with large markets, developing and building physical markets, and developing the project of "Large Urban Complex-Modern Commercial Center" in various regions.

China Morning Post will organize investors, financiers, entrepreneurs, chambers of commerce and organizations from all over the country to participate in the promotion and negotiation of county-level investment projects, so as to promote the economic development in the northern region. At the same time, Huashang Morning Post will publicize the superior resources and special products of exhibitors.

20 13 China north (winter) direct group purchase meeting of agricultural materials, agricultural products and specialty products and county-level investment promotion conference is a unique innovation conference. It will vigorously promote the direct sales conferences of agricultural products, agricultural materials and specialty products in various places, and will also promote the development of county economy. Cooperate with Farmers Daily, China High-quality Agricultural Products Development Service Association and China Association for the Promotion of International Cooperation in Agriculture, make the direct-selling group purchase meeting a big brand that affects the whole country, organize a national tour exhibition in key areas, and organize the direct-selling group purchase meeting in sales areas when seasonal agricultural products are listed in a centralized way. So as to solve the backlog and unsalable problems caused by centralized listing of agricultural products, better protect farmers' interests, solve the circulation of agricultural products and specialty products, carry out e-commerce and ensure food safety.