What should I pay attention to as a shop assistant?

The position of shop assistant seems ordinary, but it is not easy to do this job well. The salespersons in Hualian Department Store are mainly factory information workers, with different ages, levels, personal qualities and working hours. In view of this feature, in April this year, children's shopping malls launched a service experience exchange activity of "helping each other, learning from each other", so that salespeople who usually perform well can share their daily sales service experience with you at the morning meeting and tell the things around them in the simplest way, which has achieved good results. During the two-week communication, some salespeople introduced how to adjust their mood with the theme of smiling service, and kept customers' footsteps with sincere smiles and heartfelt greetings; Some salespeople focus on the skills of proofing and recommending goods, and introduce how to show the image of the counter, brand characteristics and attract customers through the matching of proofing; With the theme of trying to figure out customers' shopping psychology, other salespeople introduced how to understand customers' consumption orientation through observation, selectively recommend different colors and styles of goods, and improve the transaction rate.

Through communication, a good atmosphere of helping each other and learning from each other to improve service skills has been formed among shop assistants. Shop assistants have said that they must bring these good experiences and practices to their own work, sum up a set of suitable work experience through exploration and practice, and constantly improve their service skills.

Be a good shop assistant

1. Who is sending a hotel to promote the entry into drug retail stores?

In Class A retail terminals in cities above Grade II, all affordable drug supermarkets already have in-store promoters. In-store promoters are generally pharmaceutical manufacturers and pharmaceutical sales agents.

The manufacturer settled in. Generally, manufacturers with low brand awareness can arrange in-store promotion if they meet the following conditions: first, manufacturers with many varieties; Second, varieties with large spreads; The third is the variety that some people can promote; Fourth, some new varieties of old drugs; Or fifth, the newly introduced varieties without advertising as a means of promotion. Most of them are operated by terminal interception marketing mode, and the highest level is to have their own in-store promoters.

The entry of pharmaceutical companies: the exclusive agent of certain varieties, or the combination of certain varieties into a series, or the drugs for treating various diseases, with wide coverage, are intercepted by consumers.

In many drug supermarkets and large pharmacies, the number of promoters in stores far exceeds the number of salespersons in regular pharmacies. In some pharmacies, only the sales staff at the counter are their own, while others are in-store promoters of pharmaceutical production enterprises or pharmaceutical agency companies. Some of them have arrived. One of the shopkeepers is an employee in the store, and the rest of the salespeople are manufacturers' in-store promotions. Therefore, the terminal interception method of in-store promotion, regardless of legal rationality and cost, is definitely a hurdle that some weak manufacturers can't bypass in the short term.

2. The development trend of in-store promotion

On the website:

The interception of in-store promotion terminals will develop from super terminals (cheap drug supermarkets and local traditional best pharmacies) to chain pharmacies, and finally will enter larger social single pharmacies. From the outside to the inside of the counter, wearing the same clothes as the clerk, it is difficult for consumers to distinguish between true and false, which is equivalent to the management clerk.

Personnel:

The selection of in-store promoters begins with the use of in-store doctors (sitting doctors). Later, most manufacturers recruited trainers themselves and sent them directly to pharmacies. The author thinks that after the in-store promotion and development, it may return to the sitting doctor, because after July 2007, many pharmacies have in-store doctors after antibiotics are purchased by prescription. By the end of 2007, SFDA stipulated that all prescription drugs should be purchased by prescription, and some prescription drugs in OTC channels may hire their own doctors and put them in pharmacies to serve their own product sales.

3. The development trend of in-store promotion

Generally speaking, medicine is a special commodity. Long-term reliance on in-store promotion is definitely not in line with the development trend of drug marketing, but also harms the interests of consumers, and will eventually be spurned by consumers, thus harming the interests of manufacturers. The author believes that in-store promotion is not the direction of drug marketing innovation, and the future trend of drug marketing is bound to be that OTC is driven by brand advertising and consumer service, and the direction is driven by doctors' prescriptions.

In addition, at present, the quality of salespeople in stores is generally low, and they don't have medical knowledge. They just blindly recommend their own products instead of the right medicine, or recommend appropriate drugs according to the actual situation of patients, which will obviously lead to the increase of drug abuse and adverse drug reactions. What's more, the principle of in-store promotion is: "I just want to sell the products", and everything else can be ignored.

In recent years, drug distribution channels and retail models are the largest professional channels in China's circulation industry. The author predicts that in-store promotion will exist for some time and will develop and grow. Like a cheap drug supermarket.

4. Reasons for in-store promotion:

First, poor supervision;

For the increasingly rampant in-store promotion and entrance fee: the drug supervision and administration department and the health department should strictly manage and supervise the retail of pharmacies, and cannot let the in-store promotion phenomenon go unchecked. However, the national functional departments are currently busy managing GSP certification, and have not had time to rectify and manage the retail terminals of drugs and health products, so the industrial and commercial urban management department will also manage whether there are any POPs posted outside the door. In addition, this phenomenon has only caught fire in the past two years, and it has not been chaotic enough to require the intervention of government forces. The emergence of general management systems and regulations is based on practice first. For non-standard practices, practices that are unfavorable to society and the public, and acts of unfair competition, corresponding management systems will be introduced to regulate them.