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What are the profit models of indoor children's parks in shopping malls?
There are several types of profit models for indoor children's parks in shopping malls:
1. Ticket revenue: This is the most basic and common way of income. Common profit channels for children's parks come from on ticket revenue. The single ticket revenue of most indoor children's parks in our country is around 30-50 yuan. There are certain differences in prices in different regions and locations.
2. Membership card income: Membership cards can be divided into time cards, secondary cards, monthly cards, quarterly cards, semi-annual cards, annual cards, etc. After applying for the card, members can enjoy 7 benefits on the basis of the original ticket price. Up to 10% discount; or members who pay a one-time fee for half a year to a year can enjoy a 25% to 20% discount on the price of a single play. Some indoor children's amusement parks will charge a membership card fee, which is usually about 5 to 10 yuan.
3. Product sales: In the sales area, you can sell some toys, children's books, snacks, cold drinks, etc. This is a relatively large source of income for the children's paradise. On the one hand, parents can use consumption to pass the time when accompanying their children and provide snacks for their children to replenish their energy; on the other hand, it broadens profit channels for indoor children's parks.
4. Other income: such as venue rental, parent-child baking, birthday parties, etc. You only need to provide the venue and equipment, and you can easily earn thousands of dollars from an event. Photography income, communicate with parents, after getting approval from parents, you can help your children take some commemorative photos, the profit can be as high as 500. Child care can help parents solve the problem of leaving their children unattended when they go out for business. Seizing this business opportunity can help the indoor children's park bring a lot of income.
The shopping mall has a large flow of people, and there are many customer groups that can be converted. As long as the post-operation is done well, profitability is not a problem. If you run it well, it won't be a problem to get your money back in two, three, or four months, and you can also consider cooperating with shopping malls. If you are an investor with no experience in operation and management, you can choose to join the Youyougu children's playground brand and directly copy the successful operation model. You can also get a range of service support from site selection, operation training, publicity and promotion, and logistical support.
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