What's the secret of opening a deli?

Cooked food business is a small investment, which requires little money. As long as the storefront is more than ten square meters, it is not too difficult to operate. There are also many brands of cooked food now. After joining, the success rate is higher with the support of the headquarters. If you are planning to start a business, it is not bad to open a deli. So, what's the secret of deli operation?

Secret 1: Farmers' markets and residential areas are the first choice for opening stores.

"Open a shop, pick the land first." Several bosses agreed that the first choice for store facade should be farmers' markets and shops in residential areas, with relatively concentrated target customers and easy business. Secondly, to do wholesale distribution to unit canteens and supermarkets, business will not be bad.

Secret 2: transparent decoration, transparent consumption

A medium-sized deli with a processing area of about 20-30m2 and a business area of about10m2. The business room can be decorated with a large number of glass plates, which not only facilitates customers to see food clearly, but also shields dust and realizes transparent consumption. In the cooked food processing workshop, the utensils needed for washing, cutting and burning should be fully equipped and meet the relevant requirements of the health department.

Secret 3: The store name is unique and easy to remember, and the products are updated frequently.

The price of cooked food is usually not high. Vegetarian food is generally 4 yuan /500g, while the prices of roast chicken and sauced duck are generally between 12 yuan /500g and 14 yuan /500g. The word "characteristic" is the lifeblood of deli, so we should strive to build our own brand.

First of all, you can give your shop a unique name in order to attract customers' attention. Of course, the most important thing is to make special foods, such as sauced duck and roast chicken, which are suitable for the tastes of Hangzhou people. At the same time, we should pay attention to introducing new products from time to time with the change of seasons and customers' needs, and become a "unique hidden weapons" for our store to attract repeat customers.

Tip 4: the purchase channel should be hidden.

It should be bought in the regular market to prevent inferior poultry such as illness and death from entering the store; In terms of service, we should carefully train service personnel to ensure that services are in place and create a good image. In the case of take-away delivery, we should pay special attention to the delivery time and address to avoid unnecessary mistakes.

Take joining "Golden Rooster" as an example. The store rent is about 20,000-30,000 yuan a year, the franchise fee is 22,000 yuan, the decoration fee and equipment and household appliances are about 20,000 yuan, the personnel recruitment and advertising promotion fee is 20,000 yuan, and the working capital is nearly 1 10,000 yuan, which is used to buy raw materials. If Mr. Yang has 654.38 million yuan on hand, he can open a deli.

How to operate the deli? The above four secrets are worth learning. If you want to open a profitable deli, you must first choose a good location, second do a good job in decoration, third have a good store name, and finally have a good purchase channel, so as to open a good store and win profits.

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