Wang Kai of Jin Dong is trying to find his own way out. Why should his old club "abandon" them?

There are no eternal friends and enemies,

There are only eternal interests.

This sentence really matches in the entertainment circle.

It seems that the artists' groups that once played in the midday sun will fall apart in an instant.

nirvana in fire, Pretender, Ode to Joy and a series of other hit dramas have been produced,

Jin Dong, Wang Kai, Liu Yijun and many other outstanding star artists have won the midday sun,

Now, they suddenly announced the cancellation of the artist's brokerage business,

It's really staggering ...

In fact, film and television companies are scrambling to tie up with the star artists deeply. But what is behind all this? And what is the mystery of the brokerage agreement between Jin Dong and the midday sun? Sister circle opened a steak for you today ...

? Jin Dong, Wang Kai and other "unemployed" regained their freedom

On the morning of September 5, Dongyang Noon Sunshine Film and Television Co., Ltd. (hereinafter referred to as Noon Sunshine) released the Noon Sunshine Business Sector Adjustment Announcement through Weibo, which stated that "in the face of increasingly stringent market requirements and increasing expectations of the audience", Noon Sunshine needs to "put more or even all its energy into content creation", and artists need "more professional personal planning and long-term development.

As soon as this announcement comes out, it means that Jin Dong, Wang Kai and other noon sunshine signing artists have to "find their own way out".

Looking at the signing artists of Noon Sunshine, the original 17 artists are Jin Dong, Wang Kai, Liu Yijun, Liu Mintao, Bridgette, Zhao Da, Yue Yang, Zhang Xiaoqian, Zhang Lu, Guo Xiaoran, Zhang Yun, Jin Zehao, Wu Haochen, Zhu Mengyao, Shao Weitong, Sun Mengjia and Kuang Muye. Among them, most of the artists' brokers are attributed to Idle Artists' Brokerage Co., Ltd., which was established at noon in 215.

After the announcement of midday sunshine, many artists such as Wang Kai, Liu Mintao, Yue Yang, Zhang Xiaoqian, Zhang Lu, Wu Haochen and Zhang Yanyan also forwarded the announcement in Weibo and expressed their blessings to their old club.

What is certain is that the cancellation of the artist's brokerage business at noon is not a temporary idea, but a long-term preparation.

So, after the cancellation of the artist's brokerage business, where will the artists go?

It is understood that nearly 2 artists have gone their separate ways and basically found a home. Some have opened their own studios, while others have chosen to join other companies.

For example, Liu Yijun, who has never been absent from Parents' Love to nirvana in fire, and then to Please Close Your Eyes When He Comes, has also set up his own studio and released the first Weibo on August 3th.

However, apart from Jin Dong, Wang Kai, Liu Yijun, Bridgette, Liu Mintao, etc., for many other third-and fourth-tier actors, it will undoubtedly be a great impact for them to withdraw their brokerage business at noon, because noon has seized the best resources in the market, and they can easily harvest the opportunity to appear in many big productions every year.

As to whether these artists will be given priority in the future, Noon Sunshine has not given a clear response. As for the series Ode to Joy, which was originally "implanted" with the most artists, whether it will be "a big change of blood" in the third season, noon sunshine also said that "it is still unclear, because the third season has not yet been put on the agenda.

Why did Sunlight give up the artist business at noon?

Let's take a look at Noon Sunshine. As a film and television company that started with TV dramas, Noon Sunshine is known as a clean stream in the TV drama industry, and has the reputation of "frontispiece of National Drama" and quality assurance.

Since p>215, a series of hot dramas, such as nirvana in fire, Pretender, Ode to Joy, No War in Beiping, Ode to Joy 2, Justices Seeker's Please Close Your Eyes When He Comes, have all been written by the midday sun. At noon, Sunshine, by virtue of its excellent TV drama production, almost made a hit, and artists also relied on the form of newspaper groups to play, and their value soared.

The most obvious ones are Jin Dong and Wang Kai, Jin Dong and Wang Kai, whose pay has increased at least 5-6 times (there are also rumors that it is as much as 1 times) after they appeared in many explosive dramas, and it has soared from the previous package price of less than 3 million to 15-17 million, and it is even rumored that Jin Dong's pay has reached 3 million.

So, Wang Kai Jin Dong should have a unique artist advantage, but now he voluntarily chooses to dissolve the brokerage business. What is the sunshine thinking at noon?

circle sister summed it up in one sentence: success is also a star, and dispersion is also a star.

to put it more clearly, the root of the problem lies in the fact that the producer-centered system and the artist-centered system are two different roads, and they are also contradictory in profit objectives. With the rising star pay, Noon Sunshine and its own brokerage company are somewhat overwhelmed.

As a content-based company, it has been trying its best to control the actor's pay at noon. When making "He's Coming, Please Close Your Eyes", producer Hou Hongliang once revealed that the cost structure of each play at noon is 7: 3, and the pay can be reduced even less if its own artists perform. Even for the popular actor Wallace Huo's "Here He Comes, Please Close Your Eyes", the ratio can be controlled at 6: 4. This is the basic logic of the production company, spending more money on content production and producing better content.

However, for brokerage companies, raising artists' salaries is their source of income.

So this embarrassing situation is formed: at noon, through the production advantage, we persuaded our actors to perform at low prices with high-quality content, so the popularity of the actors soared and their commercial value was more fully developed. As a spokesman for actors' interests, the brokerage company's vocation is to seek higher pay for actors. In the long run, the price difference is getting bigger and bigger, and it is an inevitable choice to allow its artists to take foreign plays at noon.

Moreover, at noon, it has always been very weak in artist brokerage, and there is no professional marketing team. The materials that are most valued by drama powder often fail to meet the market requirements, and the outside world makes fun of it. At noon, the drama pictures are picturesque, but some materials are ugly.

obviously, on the planning road at noon, this awkward point must be solved.

Jin Dong contract is not at noon? Or are you changing the way you play?

It should be noted that after the announcement of Noon Sunshine, Jin Dong released Weibo to explain the incident, saying that "I have never had a brokerage contract with Noon Sunshine from beginning to end, because I have been friends and family members with the founder of Noon Sunshine for many years, and have the same creative concept, so I have been deeply cooperating".

Wang Kai fans also left messages under various related Weibo, saying that Wang Kai had already set up a personal studio, and this incident had no influence on him.

Artists have distanced themselves from each other. What's the matter? Perhaps, the power of capital should not be underestimated.

With the constant popularity of the stars at noon, it has become a good way to deal with artists' brokers by unbinding and setting up a company for the stars. Without a brokerage agreement, we can establish stable cooperation with core artists. At noon, the sunshine relies on capital connection, that is, joint venture with stars to set up subsidiaries.

At noon in p>216, Sunshine first established Zhejiang Dekong Film and Television Co., Ltd. and Deshe Film and Television (Tianjin) Co., Ltd. with Jin Dong Wang Kai respectively, and then jointly established Horgos Deshe Film and Television Co., Ltd. with Wang Kai. Moreover, according to the relevant media, in the cooperation, there is no gambling, no signing of brokerage contract, and no forcing the stars to cooperate only with noon sunshine, but the subsidiaries are used for investment. This is quite tempting for stars.

This year, Justices Seeker, starring Jin Dong, participated in Zhejiang Dekong Film and Television, and The True Color of Heroes 4, starring Wang Kai, also participated in Horgos Deshe Film and Television. This kind of interest is obviously longer than a simple brokerage appointment.

Actually, for the midday sunshine, this is enough. As long as we can master the core artists and establish a cooperative foundation with them, other actors can also do it through their casting teams. At this point, the midday sun is equivalent to finding a delicate balance point in "film and television production+artist brokerage", and it is a balance point suitable for it.

However, this point is also slightly different. Hou Hongliang once said in an interview: "These subsidiaries are not the nature of artists' studios. The brokers in Wang Kai and Jin Dong are still in the midday sun, not the subsidiaries they established with the midday sun; Tamia Liu's agent is about the company she founded with Amanda. "

Perhaps, long before the artist's agency was closed, Jin Dong canceled the contract at noon and started his own business. However, Jin Dong is so eager to clarify now, and the circle sister thinks that it is all about interests. And Jin Dong's reply, carefully appreciate, may be revealed in a sense, once suffering and * * *, everlasting Mingcheng CP relationship under the expulsion of capital interests, is not as good as everyone imagined.

The mode of film and television production+artist brokerage is unsustainable

The interests in the entertainment circle are subtle and sensitive. Moreover, the development at noon will inevitably attract the favor of capital. After obtaining the investment of Chinese culture, the production speed at noon is obviously much faster.

Last year alone, it was turned on at noon, including He's coming, please close your eyes, Ode to Joy 2, Ghost Blowing Lights to Exquisite Ancient City, If Snails Have Love, Justices Seeker, Langya List 2 and so on. From 2 to 3 in the past year, it has increased to 5 to 6. The rapid production of content obviously made Noon feel overwhelmed. Many works such as "Here he comes, please close your eyes" (Douban 6.2), "Ode to Joy 2" (Douban 5.3) and Justices Seeker (Douban 7.5) were all questioned by word of mouth, but before that, the noon drama was almost no less than 8 points on Douban.

Douban blogger angrily stopped the midday drama Amway

Therefore, after final weighing, Hou Hongliang finally chose the midday strength: content production. As we all know, Noon Sunshine is a "content-centered" company. In the project of Noon Sunshine, the actor's salary must not exceed 1/3 of the total capital.

From another point of view, midday sunshine is also an uncompromising move to "take stars as the bargaining standard".

in fact, the only large-scale film and television company with a better balance in this area is probably Jiaxing Media in China. However, there is a big tree behind Jiaxing Media, Yang Mi (both the biggest artist and shareholder, and the other two shareholders are Yang Mi brokers), and her personality also takes into account both artists and businessmen.

Noon Sunshine directly cut off the artist's brokerage business this time, which proves once again that it is very difficult to give consideration to both artist's brokerage and film and television production. From the market point of view, it is wise to give up artists' brokers early at noon and choose their own longboard content production when the two are difficult to be compatible.

"In the barrel theory, the shortest barrel determines the form of a company, but I think the longboard determines the position of a company in the market. Our longboard is the content, and everything in the midday sun is focused on the content. " Hou Hongliang said.

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