Can I ask for advice on marketing strategies or specific methods?

Introduction: What is a circle marketing strategy? A circle refers to people who have the same hobbies, interests, or are closely connected for a specific purpose. We market to these people, establish marketing methods, and enter various circles, which is circle marketing. The way and method of doing circle marketing is the circle marketing strategy. The characteristic is that the target customers are precise and very targeted. Because people in a circle have the same characteristics and have the most similarities, our marketing targets are these most similarities, so the effect of circle marketing is very obvious.

How to choose a circle.

There are many circles. What kind of circle we should choose for marketing is the first step. ·First of all, there must be demand. Only circles with demand for our products can we do marketing. Without demand, there will be no purchase. We are looking for circles with needs. Secondly, we need to find a circle with the most common points. The most common points in the circle correspond to our products and services. Marketing based on the most common points in the circle is the highest level. Furthermore, you need to get along with the people in the circle and become friends with them. Let them get to know you. Finally, you need people in your circle who are easy to influence. In fact, sales work is about influencing and changing people. We need to establish our own authority in the circle. If we cannot establish our own authority, in fact, half of the circle marketing has failed.

How to enter the circle.

In the absence of the Internet, the circles of many high-end people were various cocktail parties, salons, queues, and parties. This is a kind of circle, and I know that many people will participate now. This is a very high-end social circle. What we are talking about is circle marketing in Internet marketing. The first is the forum, which gathers many people with different hobbies in a specific section. Although few people now seek resources in the forum, there are still many people who post their opinions in the forum. The forum is very easy to gather a group of people for activities and exchanges. The second is Tieba. There are many types of Tieba, but their names are different. For example, Tencent’s is called Interest Tribes, and Momo’s is called Topics. In fact, Tieba is similar to forums. They are both online communities. However, Tieba is built on Baidu's large platform. Tieba is a place where everyone discusses the same topic. There is also a QQ group circle. I won’t say much about this. You can visit /post/QQjingzhun.html to get a relative understanding. After we get involved in various circles, we will hold online and offline activities in various circles. The main purpose of holding these activities is for better marketing.

What can we do after entering the circle?

Some novices immediately publish their own advertisements after entering the circle. This is a naked advertisement. This is not acceptable.

1. We need to be familiar with each other, interact more, participate in more activities in the circle, and help people in the circle to establish their own prestige.

2. Make friends. Sales should make friends with customers. Only friends can do business for a long time.

3. Establish authority. I mentioned the importance of authority before. We have a high degree of authority in the circles we hang out in. Only those who can help people in the circle have authority.

4. To be a leader, this is the highest way, and the ultimate goal is to be the opinion leader of the circle. You must let everyone listen to you and believe in you.

The above requirements are mixed with the three rules: you must be enthusiastic, you must have certain connotations and ideals, and you must have particularly strong professional knowledge.

Finally, build your own circle.

If you have the conditions, you can establish a circle of sub-groups. Your own circle will work best. You are the boss in your circle and you have natural authority. We can build our own forums and social platforms from QQ groups and WeChat groups. You must do a good job of maintenance in your own circle, actively provide topics and communication themes, and regularly organize online and offline activities. To share your experience and knowledge.

Circle marketing will have very good results in many industries. You must start from yourself and make a good marketing plan. Slowly and persistently implement and maintain it.

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