Specialty BBQ restaurant business plan

Special BBQ Restaurant Business Plan

1. Company Profile

The company is named Wuhan Tianzi BBQ Co., Ltd., and the company’s development will be based in Wuhan city ??to create Wuhan specialty snacks. The company will be established in my hometown of Jiangxia, Wuhan, learn from the business model of Haidilao Hotpot, adopt scientific management methods, and strive to build the company into a first-class catering company that combines theory and practice.

Second company philosophy:

Learn from Haidilao Company’s business culture, the development concept of “experience delicious food, enjoy life, have health, and create excellence”, and advocate “using both hands” With the value orientation of "changing destiny and realizing dreams through hard work", the company has formed a brand-creating atmosphere of "working together to create a first-class catering enterprise in Wuhan; working together to create the first hot pot brand in Wuhan".

3. Industry Analysis

Advantages: The barbecue industry does not invest much, but the returns are considerable. There are many types of barbecues and they are attractive. Barbecue restaurants are very popular places for leisure and gatherings among students. In Jiangxia Zhifang, there are few places where barbecue business develops business with a formal storefront. In terms of market saturation, it has not yet reached market saturation, and there is a phenomenon of supply exceeding demand.

Disadvantages: First, barbecue itself cannot be eaten too much, which also restricts the development of the barbecue industry. Second, barbecue restaurants have great hygiene problems.

IV. Competition in the industry

Due to the unconcentrated distribution of Zhifang barbecue restaurants in Jiangxia and the small number of stores, competition is relatively gentle and the industry threat is relatively small.

5. Analysis of investment amount and appearance

It is initially envisaged to invest 200,000 yuan in the first year. Due to the limited financial situation of the individual and his parents, he plans to implement the principle of stock ownership to absorb funds. The storefront was chosen to be near a gymnasium far away from the Zhongbai Warehousing Department, where there is a lot of traffic no matter day or night. The initial plan is to use 100,000 yuan for storefront rental and decoration, 50,000 yuan for food purchase and opening promotion, and another 50,000 yuan for employee wages.

VI. Employee Recruitment and Department Division

1. The barbecue restaurant is divided into three departments, one is the logistics purchasing department, the other is the front desk service department, and the third is the backstage kitchen. The initial plan is to recruit ten people, five people will be responsible for the front desk, two people will be responsible for logistics, three people will be responsible for the kitchen, and Ren Fan will be the boss.

2. Salary standard: 1,900 yuan/month for logistics and front desk staff, 3,000 yuan/month for the kitchen.

3. Employee security: Establish employee reward and punishment measures, and handle relevant security for employees. Stimulate employees' work motivation.

6. Opening promotion

Conduct a trial camp one week before the opening, and use various promotional methods, mainly including the following methods

1. Discounts: 20% off during trial period. This method is the most direct way to allow customers to actually get benefits. It can make customers intuitively feel that they are indeed getting a bargain, and they can get greater psychological satisfaction for the time being. The disadvantage is that if there are too many discounts, the cost will be higher, but if there are too few discounts, it will not be effective.

2. Cash coupons: Compared with discounts, the discounts are smaller. In fact, they are the same discounts, but they require two purchases. It is a promotional means to contain and induce consumption. During the trial period, if you spend over 100 yuan, you will get 20 yuan, if you spend more than 200 yuan, you will get 50 yuan, and so on.

3. Membership discount: Membership discount promotion is a long-term preferential method. In the early days of the restaurant's opening, the customer base is insufficient, and the membership development speed can attract more customers. During the trial period, the membership threshold was lowered to attract customers. Hurry up, in the future, if the popularity has gathered, and there will even be waiting for tables and queues every day when dining, the development of membership will slow down or even stop, or the scope will be reduced.