Characters experience of Wang Mingfeng

198 1 year, Wang Mingfeng started his entrepreneurial career from a small maintenance shop.

1April 1994, Zouping Samsung Machinery Manufacturing Co., Ltd. was established.

1In July, 1998, Zouping Samsung Oil Co., Ltd., the first corn oil enterprise in China, was established, taking the lead in raising the banner of "healthy corn oil" in the country.

In May 2003, Shandong Samsung Group Co., Ltd. was established on the basis of oil companies and machinery companies.

June 5438+February 65438+February 2009, the Group's "Corn Oil Project" was listed in Hong Kong, successfully raising 630 million yuan.

He is not tall, has no family background and has no experience in a famous university. However, in just over ten years, he started from a roadside maintenance department. In 20 15 years, it has managed more than a dozen subsidiaries with total assets of10 billion yuan, integrating machinery manufacturing, oil refining, steel structure installation, cogeneration, cotton textile production, automobile trade, driver training and international trade.

Behind these brilliant achievements, he constantly strengthened his sense of opportunity, always maintained a sense of urgency, crisis and striving for first-class development.

"If you think about it, you must stick to it."

198 1 year, 24-year-old Wang Mingfeng was penniless. With enthusiasm and beautiful dreams, he borrowed 500 yuan's money from the cooperative on the guarantee of others, and set up a small mechanical maintenance department beside the highway in his hometown to engage in electric welding maintenance.

Soon, he realized that things would not be as beautiful as he imagined.

Welding maintenance requires a large number of raw materials such as iron plates and iron pipes. Every time he buys raw materials, how to take these heavy and numerous things home has become his heart disease. Due to the limitation of funds, hiring and buying transportation equipment has become an extravagant hope, but he is not worried about it. Instead, he used his bicycle, the only means of transportation at home, to carry it back and forth several times. When he comes down alone, he is often exhausted.

Two years later, with the joining of Wang Mingxing, the second brother, and Wang Mingliang, the third brother, Wang Mingfeng became the right-hand man. With his flexible mind and honest and trustworthy style, his small business was thriving. Not satisfied with the status quo, he soon extended his service to mechanical maintenance.

In interviews with Samsung Group, from management to ordinary employees, three words will be used to describe Wang Mingfeng in their minds: dare to think, dare to do, and can bear hardships.

Ma, the deputy general manager of the company, described a picture to the reporter: whenever the machinery repair shop is set up soon, when the lights are brightly lit and everyone is feeling the warmth of the family, there will always be tinkling metal knocking in the repair shop. This is when Wang Mingfeng is burning the midnight oil to accumulate maintenance experience and explore maintenance technology.

Recalling this experience, Wang Mingfeng summed it up in one sentence: tired and happy. "It is this kind of hard work and optimistic attitude that makes his repair shop gradually famous in the local area.

1994, with the help of his two younger brothers, Wang Mingfeng, who had accumulated certain funds, technology and experience, established Zouping Wang Xi Machinery Factory (200 1 changed into Zouping Samsung Machinery Manufacturing Co., Ltd.), mainly engaged in the production and processing of oil tanks and gates.

In the mid-1990s, the country reformed the grain circulation system and accelerated the development of agricultural industrialization. All parts of the country competed for corn starch processing projects, and the market demand for corn starch processing equipment was fierce.

With a keen market sense, Wang Mingfeng realized the broad market prospect of corn processing equipment. After practical investigation and careful analysis, he resolutely gave up the production of mature oil tanks and gates, and immediately started the corn starch processing equipment project, investing in the development of starch processing, starch sugar and other food deep processing equipment. At that time, the first 75-tube dryer produced by the company was sold to Qingzhou Lotus Starch Factory.

Wang Mingfeng, who has struggled for many years, knows that scientific and technological innovation is the source to support enterprises to keep moving forward and maintain competitiveness.

In order to improve the level of production design, he went to Wuhan Institute of Grain and Oil for further study at his own expense and also started scientific research and design. Sometimes, in order to cooperate with some well-known technical experts in the country, the three brothers Wang Mingfeng often look at the house in Dai Yue, and they will not give up until they reach their goal, and staged a modern version of "visiting the cottage".

Relying on diligent study, open-minded learning spirit and years of mechanical maintenance technology and experience, we have developed more than 40 varieties of 13 series, such as tube-bundle dryers and triple-effect evaporators. Chineydy brand corn starch processing equipment, starch sugar refining equipment, oil pressing and advanced edible oil continuous refining equipment and other series of grain and oil processing machinery and equipment were developed, with advanced mechanical technology and reasonable technology, which sold well all over the country. Among them, the domestic market share of high-efficiency and energy-saving tube bundle dryer exceeds 60%, and it is a leader in the grain and oil processing equipment industry.

Asked if he had any worries when he switched to corn starch processing equipment, Wang Mingfeng's words were firm: the principle of my work is to keep doing it after thinking about it, not afraid of wolves before and tigers after. It is this adjustment that makes Wang Mingfeng dig the first bucket of gold in the true sense of life. It is this adjustment that laid the foundation for the greater development of enterprises in the future.

"Be the first brand of corn oil in China"

"He is good at analyzing the market situation and predicting market changes from the perspective of a strategist." It is this foresight that enables Wang Mingfeng to capture and grasp every business opportunity around him in time and realize the leap-forward development of the enterprise.

1998 in the second half of the year, the national starch equipment market went down, the prices of crude oil and salad oil went up, and the oil market was promising. At the same time, in the long-term contact with corn starch processing enterprises, Wang Mingfeng slowly discovered that corn germ, the auxiliary material of corn starch processing enterprises, is only sold as feed, while some foreign enterprises make corn germ into edible oil, which has rich economic benefits. At this time, there is no corn oil production enterprise in China, and the potential market of corn oil in China is huge.

"I haven't been quiet for a few days when I saw such a big market." Speaking of the mood at that time, Wang Mingfeng still looked excited and happy.

Opportunity knocks only once.

1On July 8, 1998, Wang Mingfeng bought the waste company in Handian Town, and bought 6 mu of 9 fen land, and invested in the first corn germ oil plant in China, which took the lead in raising the banner of "healthy corn oil" in the domestic edible oil market and became the "first person to eat crabs" in the domestic corn oil industry.

Internationally, corn is known as the golden crop. The corn oil extracted from corn germ is rich in vitamin E, unsaturated fatty acids and free of cholesterol and aflatoxin, and enjoys the reputation of "nutritional oil", "healthy oil" and "longevity oil". Countries such as Europe and America regard eating corn oil as a healthy and fashionable lifestyle.

But unlike foreign countries, corn oil was not widely recognized in China at that time, and few people ate it. In addition, due to some financial and technical difficulties, Wang Mingfeng was in trouble from the beginning.

Talking about the situation at that time, Wang Mingfeng admitted that he had suffered and hesitated. But he firmly believes that any new thing has an accepted process. With the change of people's consumption concept and positive response, the dilemma began to dissipate slowly and the sales volume increased year by year.

In March, 2004, Wang Mingfeng, who tasted the sweetness of corn oil, took advantage of the resource advantages in Inner Mongolia to set up Inner Mongolia Samsung Grain and Oil Industry Co., Ltd., which opened the sunflower oil market while expanding its scale.

Wang Mingfeng's shrewdness can be seen everywhere. In the process of production and operation, he provided his corn starch machinery and equipment to starch manufacturers free of charge, in exchange for corn germ, a by-product in the process of starch production, as processing raw materials for oil companies. It is this seemingly "primitive" "barter" mode that has achieved a win-win situation for mechanical production and corn oil raw material supply.

The smell of wine is also afraid of the deep alley. There are good products and famous brands. Referring to the development goal of corn oil, Wang Mingfeng bluntly said: It is my dream to build the first brand of corn oil industry in China. In fact, since 2002, he began to explore the small packaging market of edible oil with his own brand "Changshouhua". The company has successively developed new varieties of edible oil such as corn nutrient blended oil and olive oil.

In July 2003, Samsung Group exported the first batch of 1000 tons of corn oil to Oman, becoming the first corn oil producer in China to export abroad. In the same year, 4,000 tons of corn oil products were exported to the Middle East, Southeast Asia and other countries and regions, and corn oil successfully entered the international market.

By the end of 20 14, Shandong Sanxing Corn Industry Technology Co., Ltd. had a corn germ pressing capacity of 6.5438+0.2 million tons, with an annual output of 400,000 tons of refined corn oil and 400,000 tons of small packaging products, and established corn oil refining and filling production bases in Hangzhou and Guangzhou.

After successfully occupying the domestic and foreign markets and realizing the "two-legged" walk, in order to speed up brand building, Wang Mingfeng has a bigger "ambition": listing financing.

On March 25th, 2008, China Corn Oil Project, which is controlled by Samsung Oil, landed on NYSE Euronext, achieving financing of 200 million yuan for the first time. In 2008, it became the first agricultural product processing enterprise in the world, the only one in China and the first one in China successfully listed on Euronext, which initiated the listing of small and medium-sized enterprises on Euronext.

In order to achieve greater development, one year after the listing of Euronext, the Samsung Oil Corn Oil Project was successfully listed on the Hong Kong Stock Exchange on February 18. A total of 600 million yuan was raised. "Longevity Flower" blooms in Hong Kong.