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General situation of domestic cinema ticketing system
Special fund office: the management institution authorized by the state film administration department.
Movie ticketing data platform: a software platform for managing cinema ticketing data and cinema ticketing management system.
The cinema ticketing management system needs to report real-time ticketing records and regular ticketing statistics to the movie ticketing data platform every day. Therefore, the data of the special endowment office is the only accurate source of movie box office data in China at present.
The cinema belongs to the cinema, so the cinema will also build a data platform for the cinema headquarters to collect the statistics of the cinema box office.
At present, there are only seven kinds of ticketing management software that have passed the "Special Investment Office" certification in the market, including Yueke (Fire Phoenix), Huaxia Mantianxing, Chen Xing (Zhongxin Hui Ke), China Film Bosheng (Flamingo), Vostar (VISTA), Yinglianxin (Ding Xin) and M 1905 cinema ticketing system.
Analysis:
1, Huaxia Mantianxing: "Senior", interface management, friendly interaction; The service is relatively general, and the competitiveness of market development has weakened in recent years;
2. Guangdong Branch (Phoenix Jiaying): It has a good performance in terms of perfect functions, productization and marketing ability, and its market share has steadily increased. 20/KLOC-0 was acquired by Alibaba Pictures in early May. Wanda fully adopts it.
3. China Film Bosheng (Flamingo): 20 15, new investment, new version released, but the market response is general.
4. Chen Xing (Sino-Singapore Hui Ke): The only cinema ticketing service enterprise in China with safe ticketing service and FIPS certification, which is mainly used by Dida Cinema and customized according to the needs of different customers. After the specification of 20 13, Chen Xing Science and Technology adjusted its market planning, and the ticketing system became market-oriented. At present, CGV, Oscar, Yatu and other group cinemas have adopted this ticketing software, and its most obvious advantage is its support for the management and marketing strategy of group cinemas.
5. Ding Xin: A rising star with rich system functions and weak group services. At present, technical service income is mainly obtained through online ticketing service, and its market share is growing rapidly. Win in Wanda's follow-up procurement and occupy the market share of Fire Phoenix.
6.M 1905: At the stage of market exploration.
7.VISTA: It has a relatively complete component library and can provide semi-customized services to customers quickly. However, because it is the only product of foreign companies, we need to discuss whether it can meet the needs of chain cinemas or small independent cinemas, and its high price is beyond the reach of many cinemas in the industry. At present, only Meijia and Lumiere are in use in China.
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