Interview with Guangzhou Auto Show: Han Lei, General Manager of Poly Maserati

[car home? People interview]? At the 2020 Guangzhou Auto Show, we interviewed Mr. Han Lei, the general manager of Poly Auto (Guangzhou) Co., Ltd. The following is the interview record.

Interviewer: General Manager of Guangzhou Poly Maserati? Mr Han Lei.

Moderator: Thank you very much for accepting our exclusive interview with car home in your busy schedule. First of all, please briefly introduce your shop.

Han Lei: First of all, let me introduce myself. We are Poly Automobile (Guangzhou) Co., Ltd., which belongs to Poly Group. Our company operates two brands, Maserati and Alfa Romeo, both of which are ultra-luxury brands from Italy. At present, our company is located near the Olympic Sports Center in Tianhe District, Guangzhou. At present, we are committed to building an experience center for ultra-luxury high-end consumers in Guangzhou. Welcome colleagues and consumers from all walks of life to come to the store for guidance, car viewing, car tasting, car appreciation and test drive.

Moderator: Many friends have been waiting for this auto show for a long time, thinking that they can buy a car at a discount. Has our store introduced any preferential policies for this auto show?

Han Lei: Speaking of which, I'd like to introduce to you that we held the press conference of 19 in Guangzhou, at which the latest Ghibli of 2 1, the president of 2 1 and levante of 2 1 were released. In particular, Ghibli was added before the match, and the bare car was worth more than 800,000 yuan. The new 2 1 Ghibli is a hybrid of 2.0, so it's very good here, and the price is super cost-effective. The price of less than 730 thousand is in the early 800 thousand, which is believed to be very attractive to our consumers. From the previous impression of ordinary people, the price of Maserati should be more than 2 million, and it is very good to have a car with excellent performance within 1 10,000 now. In addition, Alfa Romeo also has very good products, stelvio and Giulia, and their prices are also in the range of 400,000-500,000. Alfa Romeo had a great driving experience. My friend told me that Alfa Romeo has the best handling experience for cars within 2 million, but the price is very cheap, about 400,000-500,000. Of course, Alfa also has some high-end models, such as QV model and high-performance version, and its price has reached more than 654.38+0 million. Of course, this amount is very small. Now I may not be able to pick up the car until after the Spring Festival, which is quite nervous. In fact, our guests prefer the Maserati Levante model, which is also our main sales model. There are a few cars at present. If the guests like it, they can choose their favorite color as soon as possible, and the favorite color will be gone. We have to accept some other colors. This year's conference also featured the excellent MC20, which has excellent engine and performance parameters and won international awards. It has a number of international patents and has undergone earth-shaking changes in the history of engines. If you are interested, you can come to our exhibition hall tomorrow. The bus will leave the country the day after tomorrow. Come on.

Moderator: MC20 is in our exhibition hall. ? Han Lei: All day tomorrow. ? Compere: Only one day? ? Han Lei: Yes. ? Moderator: Just now, Mr. Han, you also mentioned that we have launched a hybrid vehicle. How to treat the development of new energy vehicles? This product also contains Maserati's future plan. Let me introduce it to you. ? Han Lei: We often chat with friends around us, some of whom work in the government. When we talk here, we often say that China is a big country and a responsible country, so we pay the strongest attention to the global climate, so we pay more attention to environmental protection, so the development of electric vehicles or new energy vehicles is unprecedented, and we can see the listing of so many new energy brands like mushrooms after rain. In recent years, new energy vehicles do have some problems, including charging guarantee, spontaneous combustion, failure and so on. It is very difficult for our car owners to use the car. But Maserati and Alfa have a history of more than 65,438+000 years, and they are both brands at the beginning of last century. We have more than 65,438+000 years of experience in research, development, manufacturing and production of racing cars, so we have accumulated considerable technical reserves and talent reserves in automobiles. Therefore, we have a more mature solution. We have been testing for several years and will launch the first pure electric supercar-the new GT next year. The price should not be too expensive, within 2 million. If interested consumers can pay more attention to our models, we will have many models listed from next year, every year. Please pay attention, thank you! ? Moderator: Is next year the first half or the second half? ? Han Lei: It should be in the middle of next year. If there is no accident, it should be August, but the real delivery should be in early 2022, around the Spring Festival. ? Moderator: We also know that there are more and more luxury brands, including Maserati and Alfa Romeo. Does our store have its own characteristics to maintain and accumulate word of mouth? ? Han Lei: In the automobile industry, we often share how to run and manage a car company. Personally, I think the most important thing in the automobile industry is the service industry. Whether it is selling a car or after-sales maintenance, it is the same, and it is inseparable from the customer experience. So when we started here, I introduced that we made great efforts in Guangzhou to build an experience center for high-end customers. We attach great importance to customer experience and how customers feel after owning a car. ? I have been in the car business for more than ten years and have been in the first line. I have been thinking about what kind of help we can give our owner in his career or life after he owns Maserati and Alfa Romeo. Of course, most 99% dealers will not consider this piece. However, as an ultra-luxury brand and Poly Auto, our responsibilities are different. We attach great importance to this work. In the past and in the future, we also focus on setting up owners' clubs after customers own our branded vehicles, and regard this as a very good platform. I hope our car owners can communicate barrier-free on this platform. They can make friends, drink tea and chat. If they are happy, I believe they may become business partners or gain some life experience in the future. I believe that after our car owners own our car, especially in Poly, we Poly will do it wholeheartedly and let everyone feel our enthusiasm and professionalism. Therefore, we continue to invest in hardware facilities, personnel training and certification. I hope our future performance will satisfy you. Thank you. ? Moderator: I bought a car and sent a circle of friends. ? Han Lei: Not only that, we should first ensure the threshold of this circle of friends, which is a reliable circle of friends.

Moderator: Thank you, Mr. Han, for accepting our exclusive interview. ? Han Lei: Thank you.