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—— The work and entrepreneurial experience of an alumnus of Shaoyang College in Hunan Province.
Ye Xiujun, a history major in Chinese Department of Grade 92.
Lu Xun said: "There was no road in this world. If there are more people walking, it will become a road. " As an alumnus of Shaoyang College, I didn't know where the future was when I first left college. How many years later, after working and starting a business, I finally understand that the road is actually at my feet. As long as you have a clear goal and go forward bravely, the road under your feet will become a way out. Fate seems to have played a joke on me. From school to society, in just a few months, college students have become laid-off workers in loss-making enterprises. With a monthly salary of less than 100 yuan, it is hard to imagine how to get married. In order to make a living, I can only give up my job in state-owned enterprises and have to go south to Guangdong to choose a road of going it alone. The following is my working experience in state-owned enterprises and the Pearl River Delta after graduating from college.
1, joined a state-owned enterprise and went to Japan for further study because he could not afford the travel expenses.
From June 65438 to September 0992, I was assigned to Shaoyang Canned Food Factory, a medium-sized state-owned enterprise under the First Light Industry Bureau of Shaoyang City, as the secretary of the Party Committee Office. In June, 1993, 1 1, I published a paper entitled "On the Remodeling of Corporate Culture under the Condition of Market Economy" in Hunan Social Sciences, which attracted the attention of the Provincial Social Sciences Association. Soon, I was accepted as a member of Hunan Corporate Culture Research Association. Because of hard work and fruitful results, especially the construction of corporate culture, it has been affirmed and commended by superior leaders. 1May, 994, was rated as "outstanding youth" by Hunan Provincial Committee of the Communist Youth League, and recommended to study in Japan for one year. The training expenses are all borne by the Japanese side, but the international round-trip travel expenses of about 8,000 yuan are borne by the employer. At that time, the factory had just changed its leadership, and its business situation went downhill. However, employees' wages cannot be paid on time, so it is impossible for the unit to consider this expense. Faced with the plight of the factory, I am in a hurry. I put forward many suggestions and ideas, but to no avail, the factory is on the verge of closure. Although the Youth League Committee is urging to go through the formalities of going to Japan, the desire to study in Japan has finally failed to come true. Standing at the crossroads of life, my life turned a corner here because of 8 thousand yuan. I applied for unpaid leave from the factory and prepared to find my own way out. Although I knew nothing about Guangdong at that time, I chose to work alone in the south.
2. Going south to Guangzhou, working life began with living in a gray shed. 1994 In the winter, on a wet and cold day, I first set foot on this strange land of Guangdong, with only 700 yuan money on me. My first job was to run an advertising business for a newspaper called Business Report in Guangzhou. Busy 1 more than a month, 700 yuan is almost spent. If I can't get the advertising business, I'm afraid I don't even have the money to go back to my hometown. I'm getting more and more nervous and worried about sleeping on the street. During this period, I also wrote many advertisements to the newspaper, among which the advertisement copy "Haueis, the pride of China detergent" was well received by customers. The newspaper boss promised to pay part of the manuscript fee many times, but he never paid it. Later, I learned that this so-called "business report" had no domestic serial number at all. This is a tool used by a group of foreigners to cheat. The first stop to work in the south is actually a scam. In order to survive in Guangzhou, I rented a gray shed as a dormitory on the outskirts of Tianhe Yuancun. The room is wet and dirty, and there are many mosquitoes. You can only scrimp and save every day. A few pieces of bread and running water will be my daily rations. In order to find a job as soon as possible, I bought an old bike under the overpass of Guangzhou Railway Station. As long as I have time, I will ride my bike around the city and read the recruitment information everywhere. After more than a month, I found a job in such a big city as Guangzhou, but I turned myself into a living map of Guangzhou. Finally, one day, I found a secretarial job in a computer company in Panyu through the talent market. The boss said to pay 1200 a month, but he deducted 400 as a deposit. Except for food and shelter, I actually can't get 500 yuan a month. Until I resigned and left, the boss didn't refund the deposit to me.
3. When I came to Shunde, I found several couplets, which changed the fate of working.
1995 in June, I participated in the first talent exchange meeting in Shunde through the recruitment information of Yangcheng Evening News, and passed the preliminary examination of several units. I choose to attend the interview of Shunde Jinguan Paint Factory. As a stranger, taking the bus delayed a lot of time. When I arrived in Shunde city, I was dragged around by motorcycle drivers. The distance from downtown to the factory is less than 800 meters, and it took me more than half an hour. The fare of a few dollars actually cost more than 20 yuan. When I arrived at the factory, it was already afternoon, and the interview time had passed. The boss was a little unhappy when he saw that I was late and looked like a migrant worker. He said, you have three minutes to write a couplet about "Golden Crown Lacquer". Stay if you can, but leave if you can't! I was anxious, so I revised it and wrote such a couplet: "resplendent and magnificent, painting the splendor of the world;" "Guanri Qi Fei" is expected to be wonderful. "The boss saw my couplets and my beautiful calligraphy and immediately became interested! He actually asked me to write another couplet, so I'd better embed his name in it. The boss is Zhou Weibin. By the way, where is the boss's wife? He said his name was Zhao Xuemei. I thought for a while and finally got the answer: "Zhou Ding Chibi, the great cause casts the spring and autumn;" Zhao Yunfu and Liu Han, accompanied by a snowy night, Mei Ting is a witness. " Boss Zhou looked at it carefully and cheered again and again! He also asked me to improvise a golden crown lyric. I crustily skin of head, spent a whole 10 minutes, writing and changing, and hastily rushed out a golden crown lyric. Unexpectedly, this lyric was later set to music. The boss is a man who loves talents. After reading the lyrics carefully, he was excited! As long as you take the initiative to chat with me, this chat will last for a few hours. As night fell, my boss invited me to the Imperial Hotel for dinner. During the dinner, he asked me what I wanted, and I said, just eat and control. He said, what about the salary? I casually said a number: 2500 yuan, and he readily agreed. The next day, President Zhou announced that I would be the head of advertising department, responsible for market planning and corporate publicity. On the day of receiving my salary, I went to the finance department, and the cashier took out a thick stack of money for me to sign. I have never seen so much money, and I dare not count it in front of the financial staff. I ran to the toilet at once, and it was 2500 yuan! Ah, there are simply too many! It's my turn to surprise. I didn't expect to get such a high salary in a month, which is more than the sum of my two years' salary in state-owned enterprises! I think the salary given to me by General Manager Zhou is too high! I have no reason not to work hard, and I have no reason not to do my work well. During my work in Jinguan Paint Factory, I organized the company to participate in domestic trade fairs and expositions for many times, presided over product press conferences for many times, vigorously promoted the company's brand image in major media all over the country, and planned products, advertisements and markets with local distributors. The market sales of Jinguan coating is increasing at a rate of more than 100 million yuan per year. Zhou, the boss of that year, was the "king of paint", ranking 76th on the 200 1 Forbes rich list with a value of 700 million yuan.
4. The annual salary is100000, and the wage earners have become a hot spot for bosses. 1September, 1996, during the Canton Fair, I met a boss in the same industry. Unexpectedly, this boss is very clear about Jinguan Paint and me. We had an in-depth exchange and discussion on the development of the industry together, and some of my views and ideas were greatly appreciated by the boss. After reading the business card, I know that this boss is the former chairman of Hong Kong Youfeng Group. He always urged me to join his company and offered me a high salary to be his deputy. Good news followed. A few days later, I received an employment notice from Guangdong Kelon Group. Prior to this, Kelon Group had several large-scale talent recruitment activities. After work, I also attended Kelon's job fair. Among more than 300 applicants, after written examination and interview, I didn't expect to be hired by Kelon Group this time. The position is advertising director of corporate image planning center of group headquarters. According to the regulations, the company will assign me a two-bedroom apartment, which can also solve the job transfer at home. In June+10 of the same year, I finally left Jinguan Coatings and went to work in the headquarters of the famous Kelon Group. Youfeng Group Zeng's telephone number remains unchanged. He promised an annual salary of 654.38+10,000 yuan as the basic salary, plus the sales commission, and he will settle another 654.38+10,000 yuan in cash during the year, and all expenses on the way will be reimbursed. This is really an exciting condition! I was moved. Less than two months after I came to Kelon, I submitted my resignation to Secretary Li of the group headquarters. Secretary Li said that your job prospects are very good, and it is difficult for ordinary people to come in. Why did you leave? I have to say why. After all, the annual salary is 654.38+ 10,000, which is too tempting for me as a migrant worker. I gave up my high-paying position as the department head of Kelon Group and entered Guangzhou Yangang Synthetic Materials Factory Co., Ltd., a subsidiary of Hong Kong Youfeng Group. I always kept my promise. At the end of the year, he and I signed an employment contract with an annual salary of100000, as the deputy general manager, in charge of the marketing, planning and advertising affairs of the whole factory. During my work in Guangzhou Yangang Company, I helped Zeng Dong to set up a new enterprise-Guangzhou Ligaoya Coatings Co., Ltd. At that time, Fangguan brand has now become the leading brand of Yangang Company. At that time, a newly developed paint brand 838 polyurethane paint, because of its excellent quality, strong expansibility and gratifying market situation, appeared many counterfeit products of 838 all over the country for a time. In less than a year, the sales of Yangang Company doubled, and the sales exceeded 654.38 billion yuan. My action in Guangzhou Yangang Company may have caused competitive pressure on Jinguan Coatings, which has aroused the love of Jinguan Zhou's boss. I can't stand boss Zhou's many warm invitations. 1March, 998, I went back to Jinguan for another year. 1March 1999, I left Jinguan Coatings Group and started my own business. Before the reform and opening up, the Pearl River Delta region had developed information, active economy, developed industrial chain and relaxed environment. All these provide a very broad career stage for those who have dreams and preparations. Over the years, I have been engaged in enterprise planning and management, accumulated some personal resources, and met many domestic paint manufacturers. I decided to start my business from the advertising industry that I am most familiar with.
1. Join the advertising market and be a valuable advertiser.
1April 8, 999 is definitely a very important day in my life. The long-brewing subdomain packaging design service department was born. Although the investment was less than 654.38+10,000 yuan, it realized the turnover of 1 10,000 yuan that year. At the beginning of the company's establishment, it was mainly engaged in advertising planning in the fields of chemical industry, coatings and building materials. In August 2002, Shunde Yayu Firefox Advertising Co., Ltd. expanded several times on the basis of the original packaging design service department, and realized a profit of 6,543.8+0,000 yuan that year. Its business scope has gradually expanded to the Pearl River Delta and some cities in China. From June to 10, 2004, the company implemented the management system reform and absorbed a group of outstanding domestic advertising talents, web designers and proposal experts. Establish an advertising operation system that is improving day by day from market research, creative planning, design and production, film and television production, media agency, ICP agency, website construction and customer service. From June 5438, 2006 to June 2006 10, the company introduced the scientific operation mechanism of international 4A advertising, and embarked on a professional advertising business road with the main business scope of paint and building materials brand planning agency, covering most provinces and cities in China and Southeast Asian markets. Domain Firefox advertising has become the governing unit of Shunde Advertising Association and one of the largest advertising companies in Shunde, and its comprehensive strength has entered the forefront of Foshan advertising industry. The growth track of domain Firefox advertising proves that a normal college student can become a valuable advertiser with diligence and perseverance besides being a teacher.
2. Invest in education to fulfill the educational dream of a normal college student.
I remember that the topic of my speech before graduation was Ye's career, which was about a normal college student's educational dream and pursuit. But I never really worked as a teacher one day after graduation. Whenever the work in the enterprise is not smooth, there is always an impulse to join in education. In April, 20001year, with the support of the local government and the administrative department of education, Boyi Middle School in Boluo County began to invest and organize. In July 2002, with the approval of Huizhou Education Bureau, Boluo Boyi Middle School was formally established. /kloc-in September, junior high school started smoothly, and more than 200 junior high school freshmen were enrolled that year. In the following years, the number of junior high school students doubled every year, and by September 2004, there were more than 600 junior high school students in school. In July 2005, with the approval of Huizhou Education Bureau, Boyi Middle School in Boluo County was renamed Boyi School in Boluo County, Huizhou City. On the basis of the original junior middle school, expand the scale and add a primary school. By the time the school started in September, there were more than 250 primary school students and more than 650 junior high school students. In April 2008, Boyi School invested 600,000 yuan to establish a kindergarten. By the time the school starts in September, the total number of students in the school has reached 1200. Among them, kindergarten exceeds 150, primary school exceeds 400, and junior high school exceeds 700. There are nearly 100 faculty members. In terms of the quality of education and teaching, Boyi School ranks among the top six private schools in Huizhou and the first among pure private schools in Boluo County. The enrollment rate of high school students is 100%, and the admission rate of key high schools is stable at around 50%. Students won 37 national prizes in various competitions in provinces, cities and counties, with a bonus of more than RMB 100. In September, 2007, the school won two awards, namely "Boluo County Senior High School Entrance Examination Achievement Progress Award" and "Huizhou Junior Middle School Education and Teaching Achievement Progress Award". Based on the philosophy of "building a century-old faith, emphasizing quality and winning service", the school hires excellent teachers and management backbones from all over the country with high salaries to form a first-class teaching team. The school has established the motto of "honesty, conscientiousness, erudition and * * *". Always adhere to quality education, quality management and quality service. Strive to develop into a first-class famous school in Guangdong Province.
3. Investing in the printing industry to create a new blue ocean of advertising printing is inseparable from printing, and printing also needs advertising. In April 2007, we established Foshan Red Apple Printing Co., Ltd. with my brother and others. Investment/kloc-more than 0/000 million yuan to introduce the world's most advanced German Heidelberg SM74Subara four-color printing, German Martini gluing machine, CNC touch screen paper cutter and pre-press and post-press supporting production lines. Gathered a group of domestic printing experts, committed to becoming a high-end printing enterprise integrating professional design, printing, packaging, production and service. The company takes high-grade books and exquisite packaging as the main direction, takes high efficiency and quickness as the feature, takes professional service as the advantage, fully implements ISO900 1:2000 international quality management standards, establishes a comprehensive quality management system before, during and after printing, and provides customers with scientific printing and packaging solutions and exquisite high-grade printed materials. Since its establishment more than a year ago, the company has stood out in Shunde printing industry with its strong design strength, leading printing technology and excellent professional market service advantages. We set up the enterprise concept of "professionalism, responsibility, pragmatism and innovation", adhere to the people-oriented, scientific and efficient management principle, and emphasize the importance of talents, rules, processes and culture. Starting from the Pearl River Delta, facing the two major printing and packaging markets at home and abroad, in accordance with scientific corporate governance principles, with branches or offices as the front position and printing plants as the rear base, we will integrate printing resources in the industry, continuously expand strategically, and fully develop into a modern high-end printing enterprise with brands and scale. Studying in Li Ziyuan is fun, working in the south is difficult, and starting a business in another country is difficult. On the 50th anniversary of this alma mater, as an old alumnus who left her alma mater on 16, she still runs three different businesses: advertising, education and printing. However, all business sectors are still in the growth stage of entrepreneurship, and they are not strong and big, so they have no experience and achievements.
Here, I just want to talk about my personal experience of working and starting a business for many years. 1. It's really important to study at school. Only by having a solid foundation, being versatile and holding a skill can we make a better career. These seemingly simple truths often play a very important role at critical moments and even affect the direction of life. When I applied for a job in Shunde, my work experience might have been rewritten without the usual accumulation of study and those impromptu couplets. 2. Being a person in advance, attitude is very important. No matter who you are, put yourself in others' shoes. No attitude often means no popularity and no progress. When I was a student, I worked as a student cadre, from monitor, secretary of the Communist Youth League Committee, to deputy secretary of the Youth League Committee of No.1 Middle School of Wugang, and then to join the party in the university. I think behind these trusts, it may be related to my consistent proactive attitude. No matter where you work, no matter who you work for; First talk about hard work and effort, then talk about harvest and development; No matter what others do, say what you do first. This is the law of work. Only in this way can we really exercise ourselves and develop ourselves. Only by turning yourself into gold and diamonds can you truly shine and create the value of life. At that time, if I didn't have the gratitude to my boss and the spirit of fighting for my career, I might not have an annual salary of 65,438+10,000, let alone start a business. Behind any success, you must go through hardships first. After the storm is a rainbow, faith and perseverance are essential. Living in a grey shed in Guangzhou in the past made me more aware of the opportunities. Hard work and life have tempered my will and greatly promoted the growth of my career. 5. As a boss, I see more responsibility than all honors and interests. When you have the mentality and ability to take on more responsibilities, you can start a business and become a boss. Otherwise, settle for second best. Especially as the boss of small and medium-sized enterprises, the pressure and responsibility are great, and no mistakes will be made in any link.
Those who benefit for themselves are tired, those who benefit for employees are strong, those who benefit for shareholders are big, and those who benefit for society are far away. This is my view on work and entrepreneurship. Over the years, although I have gone a little bumpy on the road of career diversification, I personally don't feel very tired. Maybe I know how to share, maybe my experience for so many years proves the above truth. From here, I seem to see my future more clearly In fact, the road is at your feet, and the way out lies in going forward bravely!
Written on +65438, Shunde, Guangdong on October 8th, 2008/KLOC-0.
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