Notes on "Haidilao can't learn"

I believe everyone has gained a lot of knowledge after reading a famous book. Why not calm down and write your reading notes? Do you want to know how to write reading notes? The following are my reading notes about "You can't learn Haidilao". Welcome to share.

"You can't learn about fishing in the sea" 1 Reading Notes It's quite accidental to choose this book. At that time, when I was looking for a biography I wanted to buy in Boku Bookstore, I found this book after a transfer. Because I just ate hot pot recently, I picked it up curiously after seeing my real name, but I still couldn't help reading a few chapters. Finally, because of the time, I simply bought it and read it carefully.

This book is different from the angles of Biography of Ma Yun and Biography of Ren that I read before. This paper analyzes the profit model and entrepreneurial process of Haidilao from the perspective of the third person. To my surprise, the biggest difference between Zhang Yong, the founder of Haidilao, and most of the founders I contacted is that Zhang Yong's culture is a junior high school graduate, with no venture capital and insufficient contacts. The registered capital of Haidilao is only 8,000 yuan, less than half that of Huawei. At first, there were only four people +boss. According to Zhang Yong's words: "Haidilao's customers were caught by a table of people." My personal understanding should be that Haidilao provides differentiated services for each table of guests. I spent a week reading this book. After reading it, I admire Zhang Yong very much, and I will share his whole entrepreneurial experience.

The initial registered capital of Haidilao is only 8,000 yuan, and there are four employees and bosses. The dining room is small, only four tables can be put down. However, their service is very special and their ideas are very novel. At that time, they created the first string of hot pot in Sichuan, which was inspired by mala Tang. With his excellent reputation, Zhang Yong earned his second bucket of gold, and then they expanded the area, recruited more people, and gradually stepped into the formal. The next step is to develop the soup base of Haidilao. The sauces of Haidilao are all developed by ourselves, and the dishes are uniformly purchased and distributed. It stands to reason that the technical content of a catering enterprise is very low, and there are many hot pot restaurants of the same type in the market, but why is Haidilao unique? It takes a long time to eat Haidilao every time. Zhang Yong's success lies not only in the taste of hot pot, but also in his management.

The biggest difference between the waiters in Haidilao and the waiters in other restaurants is "right". The waiter of Haidilao will give a certain "discount" according to the actual situation of each table of customers. For example, if a customer has a birthday, they will send an extra dish or give the customer a discount. If they are exquisite, they will go to the cake shop next door to buy a cake for their customers. Most employees of Haidilao come from the same village or nearby villages, and quickly cultivate employees who meet the requirements of Haidilao through the old and new mode.

After reading this book, my biggest experience is Zhang Yong's decentralization in enterprises, which is a very big test for catering enterprises, because a little small action in purchasing can cost the boss tens of thousands of yuan in minutes. Therefore, the mode of Haidilao is something that many catering enterprises can't learn, and even if they learn it, they can't persist. Haidilao has created a miracle of catering enterprises, that is, differentiated service. This concept is widespread in the financial industry, and catering is often more about taste and price.

The mode of Haidilao is probably impossible to learn, but Zhang Yong's courage to decentralize is worth learning and learning from. If he wants to start a business in the catering industry in the future, he must first consider how to "decentralize" appropriately.

Notes on You Can't Learn Haidilao 2 Today, I reread Huang Tieying's book You Can't Learn Haidilao and gained a lot.

You may have heard of Haidilao, or you may have received the service of Haidilao employees. Here, I will briefly introduce Haidilao.

From 65438 to 0994, Zhang Yong founded Haidilao Catering Co., Ltd. in jianyang city (county-level city), which rapidly expanded to the whole country with the strategy of service differentiation and won the favor of consumers.

For the catering industry, it is mainly influenced by raw materials, taste, price, environment, location and service, which are several important links in the value chain of general catering companies.

For hot pot catering, it is difficult to form its own core competitiveness in taste. In fact, the slightly famous hot pot restaurants have similar tastes, and it is difficult to make a breakthrough. And the taste is easily imitated by competitors.

The homogenization of hot pot catering price is serious, and the general price is 60- 100 yuan. If the price is reduced, it will be difficult to guarantee profits; If the price is raised, consumers' psychology is very unbalanced. After all, hot pot catering is a completely competitive market, and the price information is open.

In fact, several links in the value chain of catering enterprises are easily imitated by competitors. For example, Haidilao's services are differentiated, such as setting up leisure areas, providing cards, taking care of children, free fruits and so on. These things can be provided by any hot pot catering company, and more additional services can be provided.

But these are only at the technical level, and we haven't been able to find a way to differentiate the sea fishing service.

So, where is the road to success for Haidilao?

Let me talk about my opinion: most employees in Haidilao are junior high school students. If classified according to their knowledge structure, they should be at the bottom of society. However, Haidilao gives all employees fair competition opportunities, and does not take qualifications and academic qualifications as promotion standards, but only values ability.

The manager of Haidilao is mostly composed of front-line employees. Indeed, it is the front-line employees who directly face consumers, and only the front-line employees can truly understand the actual needs of consumers.

Ordinary employees in Haidilao can help customers with food for free and at a discount, which many catering companies can't imitate, which is related to the company's corporate culture. Haidilao provides many training and growth opportunities for employees, and actually helps employees and their families. This will not be possible for some time.

As the saying goes, a thousand readers, a thousand Hamlets, our feelings are definitely different. If you are interested, please read it, write about your feelings and share it with us.

Reading Notes 3 of You Can't Learn Haidilao has recently accumulated some management knowledge. Just write down "You can't learn fish in the sea". Strike while the iron is hot and say some of the most important feelings.

First, move employees. The final implementation of management is people-oriented, that is to say, managers treat employees with strong empathy, and good service means that employees have motivation. Let employees work hard for the enterprise, and naturally there will be good service and great output. Good service will be realized: "the guest is caught by a table." Power and care are delegated to every employee. Employees are in charge of the enterprise and naturally care about the enterprise, forming a good atmosphere.

Second, cooperation and division of labor. Colleagues and colleagues, employees and leaders. With the concept of mahjong, we can realize "the unity of responsibility and rights, all friends" mentioned in the principle of scientific management in practice.

The book is interspersed with a large number of touching stories to introduce the purpose of Haidilao, treat its employees, such as family members, and let them release their brains to complete problems that cannot be solved by the system and process.

Although a few are disappointing, most of them are trustworthy. Setting up high-voltage lines, using the same circle and familiar people will make everyone feel supervised. Thereby reducing the system cost of management. In addition, referring to devil economics, there is also an argument about trust.

Haidilao has formed its own core competitiveness by improving its quality service. So the core of Haidilao is people, and how many suitable people there are. How many stores have you opened? The problems encountered in the process of expansion are all people, and managers always maintain a sense of urgency and find solutions in time.

The author's final conclusion: management actually pays more attention to art, and management methods and systems are a set of mature theories, which make every manager have a ruler in his heart, but in fact they are of little help to managers. The problem that managers actually have to solve is how to make employees who are specific to everyone feel fair and sense of accomplishment.

Management is ultimately to manage people. There is no same person, the same environment, the same enterprise, and management is concrete. Doing more than knowing, management must be realized in its own industry practice. You can't learn sea fishing by asking questions.

Finally, I posted a page with practical significance:

The management of the restaurant seems simple, but it is not. The service of the restaurant is a systematic project, from purchasing, kitchen, lobby, welcome, cleaning and cashier. Good service must be a seamless connection of all links. Under the premise of division of labor, division of labor is inseparable.

For example, a cleaner has just finished cleaning and is going to clean in other areas. At this time, there was a guest who wanted to add beer, but there was no waiter nearby. At this point, does the cleaner first put down his work and bring wine to the guests? Or find a waiter who is busy elsewhere to get it? For another example, the chef's job is to cook and pass dishes, but at this time the table is full of leftovers left by the guests, and the front desk waiter is busy cleaning. Should the chef help?

These two examples represent the core problem in enterprise division of labor-how to cooperate after division of labor? Who is responsible for marginal problems? Business schools classify this issue as organizational behavior, and there are specialized teachers to teach this course. However, I have never seen a teacher who teaches organizational behavior make this issue so clear as the following employee in Haidilao, who is in his twenties.

He is Xia Pengfei from Haidilao Shanghai No.5 Store, he said.

"We Sichuanese all like playing mahjong. I think as long as we show half the spirit of playing mahjong, the cooperation of our department will be seamless. I used to like playing mahjong, but now I don't have time to play it, but I often feel that mahjong is the same as our work.

"If you think about it, actually playing mahjong contains the essence of the success of all enterprises. Any work is not individual, what is important is collective cooperation. For example, you sit opposite me. When you shuffle the cards, they will fall at my feet. Who will pick them up? Of course I picked it up! Because you pick it up early, you start early; Start early, so that I can win money early. So when playing mahjong, no matter who loses the card, someone will pick it up as soon as possible.

"But at work, you are wrong, why should I help you? You dropped it. I'm sure you picked it up What does it have to do with me? However, Haidilao is our home. If a person makes a mistake, it has something to do with everyone. Why can't he work with the spirit of playing mahjong?

"People who play mahjong are never late. They said 8 o'clock in the evening, but just after 7 o'clock, three people arrived first. The man was walking on the road, and the three men called to remind him, come on, three are short of one! The man dared to say, what's the hurry? Isn't it 8 o'clock? As a result, I couldn't bear to take a taxi at ordinary times, so I took a taxi immediately, and looked at my watch at 7: 30. The first sentence must be:' Sorry, I'm late.'

"Why did you say you were late? Because everyone else arrived before him.

"In addition, it is agreed to close at 12. Before 12, someone must raise their hand and ask for' overtime'. I'm really sorry. I lost so much tonight. Let's play again. Just play once. You win, others lose. Sorry, if you don't play. So it is common to play mahjong all night. And the next day, few people complained about' adding night shift'.

"In addition, I found that people who play mahjong never complain about the working environment. But how picky we are about the living and working environment now, why the air conditioning in the dormitory is too noisy, there is too much dishwashing oil, and we are very tired at work. Have you ever seen mahjong players say that the ceiling at home is too low, the air conditioner is not cold enough and the table is too dirty?

"People who play mahjong are beaten in winter and beaten with bare arms in summer; Turn the carton upside down without a table, put a board on it, and the newspaper on the washbasin is a stool. Mahjong is still playing in full swing. One brother invited him to a restaurant for dinner, and four people said another day. But can we do it at work? No, but we did it on mahjong.

"There is another place I think is amazing. You can feel what brand it is when you play mahjong. 90 thousand and 70 thousand, 6 and 9, what a small difference! I can really feel it! Why? Because people who play mahjong are all attentive, they can learn something by studying hard. If you slow down, you will learn sooner or later. I really admire people who play mahjong. It's really hard to feel.

"Do you think about it, if we use half of the heart to feel the work?

"Finally, what I admire most is that people who play mahjong never complain about others, but only find reasons from themselves. Have you ever seen someone who lost money playing mahjong say,' Oh, my son Guaxi xi, playing mahjong with me is simply robbing money'

"Those who lose money will only say,' I have a good back'. Wash your hands hard when you go to the toilet. When you come back, touch someone who looks good, light a cigarette with someone else's lighter and smoke hard, but never complain about others. "

What a Xia Pengfei! I have read Xia Pengfei's article in Haidilao internal magazine several times, and I can't help laughing every time. I will use this joke in the MBA class of Peking University. Thanks in advance!

I just graduated from high school a month ago and realized that school life is really the simplest, but my understanding of society is only superficial. I spent a whole day reading the book "You can't learn to fish in the sea" today. My all-round understanding of the enterprise can't be said to be comprehensive, but it is still very profound.

At the beginning of the article, some people say that the post-80s and post-90s are the beat generation, but the post-80s and post-90s in Haidilao have become the pillars of society early. Yes, most of the post-80s and post-90s are only children. Compared with their parents' era, the material life we get should be incomparable. We don't have to worry about food and clothing, and we all have the opportunity to learn about higher education. However, the 80s and 90s of Haidilao came from remote rural areas. Their families are poor and their educational level is not high. In order to improve their family situation, they were forced to work in cities to reduce their family burden. They all face the hardships of living conditions, but Haidilao has taken in this special group, which has helped them find self-confidence and reshaped a new outlook on life.

The core problem in enterprise division of labor is how to cooperate once the division of labor is completed, and who is responsible for a series of marginal problems that may be involved. To tell the truth, any success or failure is closely related, and the fault is not in any department or anyone. Just like the last time the headmaster said that a student had left his book at school, the parents of the students called all the departments of the school, but no one told her that the book was actually in the classroom. There is no doubt that parents must be very angry. At this time, we can't blame it on anything. Each of us has a responsibility, and each of us should reflect. To put it bluntly, it is just like playing mahjong. Any work is not solo, but group cooperation. One sentence is right. People who play mahjong really feel it with their hearts. Therefore, carrying forward the spirit of half mahjong at work will definitely bring different gains to yourself and the enterprise.

As the saying goes, God is fair to everyone, but this fairness is often created the day after tomorrow. Haidilao's employees are just different from many city people, and the fate of the two at the beginning is diametrically opposite. However, they understand that although they can't choose their origins, they can choose to keep learning, thus changing their destiny. The article describes a rural woman named Xie Ying, who has never read any books, so her education level is relatively low. At first, she was only qualified as a food delivery clerk, and later she was transferred to cook for employees. Xie Ying has no cooking experience and is in danger of being fired. She kept learning and thinking, and finally got everyone's approval. It is really because of her diligence, meticulous work, continuous learning and the spirit of pursuing progress that she was appreciated by her boss. Finally, she was promoted to the lobby manager, and now she is the manager of a residential area. The so-called people are alive, the environment is dead, and they have grown a lot of capital. Why not learn more and create a happier life for yourself?

Notes on "Haidilao can't learn" 5 Haidilao uses many migrant workers who have left their homes. In addition to providing relatively stable living conditions, Haidilao also trains them on how to live in the city and various job skills. For example, employees working in Beijing are worried that they will get lost if they are not familiar with the road and don't know the rules, and they will be looked down upon by city people. Therefore, the training of Haidilao is not only work, but also how to read maps and how to use flush toilets. When employees feel respected and really survive (they are simple and easy to be molded), they all know how to be grateful. They are grateful to Haidilao, and use this gratitude to serve guests and also to operate Haidilao.

Therefore, when a store's business is not good, they will regard it as their own business and spontaneously "catch customers". The so-called catching customers is to distribute leaflets, publicize and even catch customers in neighboring stores on the street. The culture of catching customers has been integrated into the blood of Haidilao people, because there was no money to advertise in the early days, and all customers were so difficult to catch. However, the service of Haidilao is much better than that of ordinary hotels, and many guests will praise Haidilao's service in turn. Such recognition and praise once again inspired Haidilao's service to continue.

Tell a story about serving customers from the customer's point of view;

Business is particularly good on Saturday night. At 7: 30, a guest named Xu came to Room 3, and they ordered a quail egg. When I put quail eggs in the pot for them to eat, I found that Xu's mother put shredded radish in a bowl to eat. I felt that she must like radish very much, so I immediately called the serving room and asked them to serve a plate of shredded radish. Then I took shredded radish to the seasoning table and put some seasonings on it. Aunt Xu said, how do you know that I like to eat shredded radish? I said I was guessing. Of course they are very happy, praising me while eating. Finally, Uncle Xu asked for a bowl of rice and mixed the soup from the radish plate into the rice, saying it was the best meal he had ever eaten. The following month, they came three times in a row and introduced friends named Cai He and Yang to dinner.

In addition to financial and technical personnel, people in other positions should start from the grassroots (waiters) and gradually rise to the management level, so the loyalty of these management levels and the management of the grassroots level are also in place, because they come from the grassroots level and have a clear grasp of the details of many things. If something goes wrong, they can quickly find the root of the problem. It can be said that the premise of Haidilao is basically a service based on the management of people's hearts. But the limitation of relying on people's heart management is that when the plate is big, it will gradually become uncontrollable. Zhang Yong (founder of Haidilao) said that now others think Haidilao is very good, but I often feel that there are many crises. In the past, there were very few stores, so I could manage them myself, and the problems of each store could be solved in time, and I knew the cadres like the back of my hand. Not anymore. So many stores have to be managed by grassroots cadres, and some serious problems can't be found in time. In addition, Haidilao is very famous now, and many colleagues are learning from us, so I have been worried that maybe our hard work for more than ten years will be destroyed.

I can also feel this in Starbucks heart injection, just like a circle. The circle closest to the center is the closest to the founder's idea. As the circle gets bigger and bigger, the center of the circle has the least control and attraction to the outermost circle, so it often floats away. This is probably the importance of corporate culture construction and system construction, and also the reason why more and more small and beautiful companies exist. It probably has its own spiritual cleanliness, preferring to be small. The book describes how Haidilao treats employees, how employees treat customers, and how they overcome some initial difficulties. It's really touching and reads quickly. You can still go and see it when you have time.

Finally, I got a remedy for beriberi:

Soak your feet in hot water first, dry them dry, and then apply toothpaste. Always use ordinary toothpaste with white paste, not transparent toothpaste. After three minutes, wash it with clear water, so that you will feel your feet are fresh and swollen and the itching has stopped. Continuous use is better. If you persist, you will have the joy of recovering from a long illness.

"Haidilao You Can't Learn" 6 The reading notes basically introduce the corporate culture superiority of Haidilao; Service Advantages This reminds me of the unremarkable management advantages in the book Management Wisdom of Haidilao. In fact, in many enterprises, everyone is talking about corporate culture, and many enterprises are making every effort to build corporate culture. However, it is obvious that many enterprises really have not learned how to fish in the sea.

As an outsider of Haidilao, whether Haidilao is really fair and just to every employee, whether it really makes employees feel the warmth of home all the time, and whether it really makes their employees have happiness and joy in the pursuit of work, let's not go into it for the time being. What I want to say is that Haidilao, as a very successful enterprise, has many things that we really haven't learned, and there is another advantage that Haidilao hasn't learned: Haidilao knows advertising. In fact, as far as the book "Management Wisdom of Haidilao" is concerned, compared with other business textbooks, I don't think it has much innovation in management, which is a cliche, because no one can print the true essence of enterprise management into a book and put it on the market. I think that taking "Management Wisdom of Haidilao" as a textbook case for business schools and letting "You can't learn Haidilao" go on the market on a large scale are all for publicity, because it is not difficult to imagine that if someone reads it, Don't you think this service concept is superior? The second strength that Haidilao didn't learn: Haidilao can just catch you and let you know what it means to see the curative effect without watching advertisements. A perfect feeling will always lead you to visit, and many people can't help but introduce Haidilao to relatives and friends. In fact, the superior service is the fulfillment of the promise, and the fulfillment of the promise is the after-sales service.

To sum up, I am modest: where is the cleverness of Haidilao? It is because he not only plans cheap advertisements properly, but also plans sales with great momentum and exquisite after-sales service.

Reading Notes on "Learning from Underwater Fishing" 7 "Learning from Underwater Fishing" This book was read under the recommendation of a friend. This is written by Huang Haiying. This paper focuses on why Haidilao has become the dark horse of China catering industry and its charm.

I finished reading it in one afternoon, and I was deeply touched, because an unknown mala Tang restaurant can do what it is today, and I have to admire it. This paper introduces the service innovation, performance incentive and authorization mechanism of Haidilao hot pot with short stories, and quotes the works and original words of a large number of grassroots employees, which is very concrete and vivid. What impressed me most was the initial establishment and service reputation of Haidilao. Zhang Yong, the boss, once set up four tables in Jianyang County, Sichuan Province to sell mala Tang for a living. He couldn't make soup, didn't cook dishes, and didn't even know what a hairy belly was. In this case, only by serving with a smile, serving faster and satisfying the guests can he survive. He cooked 200,000 skewers of mala Tang a year, earning 1 10,000 yuan. In the initial difficult environment, he slowly survived and became better and better in the future, which is inseparable from his hard work and indomitable spirit. If he had met someone else, he would have given up long ago. Moreover, most employees employed by Haidilao come from rural areas, with low academic qualifications and little knowledge, but they have a spirit of not being afraid of hardship and an attitude of changing their fate through their hands, so they succeeded. As a catering industry and a service industry, good service naturally plays a key role. The service of Haidilao is even better than that of a five-star hotel. People who have eaten there are very willing to experience their exquisite and creative service again, even for the second, third and fourth time ... a sincere smile and a thoughtful greeting from the waiter will make the guests feel incomparable warmth.

Although everyone is talking about how to serve and how to satisfy customers, the real service can be done well, not by words, but by dribs and drabs, persistence, tempering and innovation overnight. Today's society is a rapidly changing society, and everyone's thoughts will constantly change with the progress of society. Everyone's needs and tastes are getting higher and higher, better and better, and more and more special. Therefore, grasping customer needs and creating personalized service play a vital role in the competitive industry, and Haidilao is a leader in the catering industry.

Contact ourselves again. As toll collectors, our clients are drivers. The success of Haidilao is what our service industry needs to learn. Nowadays, highways are no longer fresh. More and more people choose high speed, and the mileage of high-speed traffic is getting longer and longer. The road network is more and more developed and dense. 20__, the policy of canceling provincial toll stations has been newly introduced, so the content we want to learn is constantly updated, which requires us not to be afraid of hardship. Combining our own characteristics and advantages, we strive to create better services, which is what we need to do most at present.