What are the high-end men's wear brands?

Nowadays, many boys also pay great attention to the external image, especially in the choice of clothes. Here I will introduce 1 brands of fashionable men's wear, and welcome you to read them.

1. ARMANI (Italy)

In 1973, Giorgio Armani established his own brand. The style of this Italian brand is rarely related to fashion. In fact, every season, they have some appropriate and understandable modifications. Because designer Armani believes that the quality of clothing is more than the style update.

Armani's men's wear has no sense of formality and affectation, and it blends into the casual clothes and sportswear on American campus, while the fabrics and colors follow the Italian tradition. The achromatic system with different lightness and gray level makes people lament its ability to change gray into infinite meaning.

2. AMURS (France)

AMURS loves muse clothing, which can be described as the incarnation of the muse. After the introduction of China, on the premise of fully referring to the physical characteristics of China people, the fabrics of several top brands in the world were selected, designed by famous Italian teachers and carefully crafted by famous Italian factories, which reflected the exquisite craftsmanship of AMURS. Every piece of AMURS clothing is a work of art, carefully cultivated by famous teachers, and its lines and styles exude a strong artistic atmosphere.

The concept of freehand brushwork and comfortable life, which is respected by more and more high-paid people in China, and the corresponding clothing styles are fully displayed in AMURS clothing. Under the guidance of the design style of "advocating nature", the business and leisure series composed of "natural fabrics" developed by high-grade cotton, linen, silk, wool and AMURS brand itself highlights the unique personality of Amurs brand.

3. BURBERRY (UK)

The history of BURBERRY can be traced back to the 16th century. In 199, Burberry confirmed the unified trademark: the shield symbolizes "protection"; The "Porsum" on the flag held by the samurai is Latin, which means forward.

BURBERRY used to be a practical brand. In the late Victorian period and the early Edward VII period, it produced special waterproof clothes and hunting clothes for almost all outdoor sports. Later, the brand successfully transformed into a fashion brand, and the plaid pattern with strong Scottish flavor was registered as a trademark in 1924 and became synonymous with it.

4. CalvinKlein (USA)

Calvin Klein, the founder of this brand, is a pioneer of minimalism and advocates Lessismore. His men's wear uses men's wear fabrics that are contrary to tradition, and most of them use fabrics containing ultra-light synthetic fibers produced by the most advanced technology, and even women's clothing materials that are soft, soft and heavy. In style, the suit is longer, the waist is tightened, the shoulders are wide but soft, and there are interesting straight pants.

5. CERRUTI (Italy)

CERRUTI's original name is Cerruti 1881 (the master of superstar addiction), which combines the family name of the founder and the founding year. Starting from exquisite and high-quality fabrics, this brand has now become a famous representative brand of Italian men's wear industry. It reveals nature in rigor and is known for its smooth lines and comfortable vision and wearing.

6. AMURSxACTIVE (Paris)

Young winners, I believe that the name AMURSxACTIVE will be familiar to everyone. AMURSxACTIVE is the first French fashion brand that has set off a global fashion whirlwind. With its high style, high quality and super fresh style, it has become a new indicator of global new fashion. AMURSxACTIVE's design style is fashionable, but not too ostentatious, focusing on the self-confidence, vitality, mission and passion, pursuit of high quality and high taste of the younger generation, which is deeply loved by fashionable young people. It is the most popular brand for young people in fashion today. My type (ok), my astra!

7. GUCCI (Italy)

This brand, which has been famous for producing high-end luxury products for more than 8 years, especially in the last 3 or 4 years, has been a hot pursuit of consumption in the upper class.

Gucci (neo-modernist Gucci) encourages men to wear leather clothes, because it gives new life to men's leather clothes and other men's clothes with neutrality: leather clothes are light and soft, like an ordinary jacket; The tight-fitting design emphasizes the masculine figure of men, and the detail is to abandon trivial minimalism and present a modern yuppie style.

　8、DOLCE & GABBANA (Italy)

Maybe its second-line brand D&; G is more known to many young people. DOLCE& GABBANA only launched men's wear in January 199, but it quickly became popular in the rigid men's wear world with its unique enthusiasm, romance and sexiness. Tough and rough lines, earthy colors, black and scarlet matching, printed square scarf with brand pattern around the neck, leather jacket coat, vivid image of a Sicilian male in southern Italy.

9. GIVENCHY (France)

The pure and elegant Audrey Hepburn is the dream angel of many men in the world. Givenchy is the man behind her, and she has been an image designer for more than forty years. Givenchy's elegant demeanor and cool and clean appearance when he appears on any occasion are called "gentlemen in fashion". In 1973, Givenchy officially launched men's wear. And his men's wear is almost the embodiment of himself-concise, refreshing, thoughtful, decent, both rigid and flexible.

1. HUGOBOSS (Germany)

What an interesting coincidence: in all parts of the world, senior executives or business leaders with prominent status can always see this brand in formal or semi-formal occasions. Perhaps this is the original intention of the founder.

The German-style rigorous attitude is reflected in the men's wear of this brand-double-breasted or triple-breasted suits, pleated trousers at the front, shoulders with varying widths but never serious, and meticulous and wide shirts. Convey a masculine image.

expansion: sales skills of brand men's wear collocation

1. sales skills of men's wear

in the process of clothing sales, salespeople should not only show and explain clothes to customers, but also recommend clothes to customers to arouse their interest in buying. Therefore, the shop assistant's shopping guide in the sales process is very important.

First of all, we should do the following six things when recommending clothes:

1. We should have confidence when recommending clothes. When recommending clothes to customers, salespeople should have confidence in themselves, so that customers can have trust in clothes.

2. Recommendation suitable for customers. When presenting goods and explaining to customers, we should recommend suitable clothes according to the actual objective conditions of customers.

3, cooperate with gestures to recommend to customers.

4, with the characteristics of the goods. Each kind of clothing has different characteristics, such as function, design, quality and so on. When recommending clothing to customers, we should emphasize the different characteristics of clothing.

5. Focus on the commodities. When recommending clothing to customers, we should try our best to lead the topic to clothing, and at the same time pay attention to the customer's reaction to clothing, so as to promote sales in time.

6. Tell the advantages of all kinds of clothes accurately. When explaining and recommending clothes to customers, we should compare the differences of all kinds of clothes and accurately tell the advantages of all kinds of clothes.

Secondly, we should pay attention to the following four principles in the process of sales skills:

1. Start with 4W. Doing a good job in purchasing advice from the aspects of When to wear, Where to wear, Who to wear, and Why to wear is conducive to sales success.

2. The key points should be brief. When explaining the characteristics of clothing to customers, the language should be concise and clear, and the content should be easy to understand. The most important characteristics of clothing products should be stated first, and then spread out layer by layer if you have time.

3. Specific performance. According to the customer's situation, we should improvise, not be stereotyped, just say "this dress is good" and "this dress suits you best" and other simplistic and general sales promotion languages. Change the way of speaking according to the sales target. Introduce different contents to different customers, so as to suit each person.

4. The shop assistant grasps the trends of fashion, understands the pioneers of fashion, and explains to customers that clothing conforms to the trend of fashion.

Summary: Shopping guide is a very important and key factor to make customers have the belief of buying in a very short time. In fact, it means to be targeted, to analyze the customer's buying behavior, and to introduce and explain the design, function, quality and price of clothing, so as to really make the customer's psychology transition from "comparison" to "belief" and finally sell successfully.

second, analysis of men's buying behavior

here are some examples to analyze men's buying behavior as follows:

(1) opinions of men's buying behavior

do men have their own opinions in the process of men's terminal sales and purchase? Today, I will analyze the sales and service skills of men's wear on this topic.

Walking out of this brand counter, I strolled to another men's wear counter, which is a brand I like better. I have worn this brand of suit before, but it is still straight after several years, so I have a good impression. After taking a fancy to a white striped shirt, the shopping guide elder sister, who is about 4 years old, showed a sophisticated look, took out a new package, quickly opened it and handed it to me, encouraging me to go into the fitting room and "try it on". When I got dressed and walked out of the fitting room, the elder sister kindly and carefully arranged the shirt on me, saying "It suits your style very well, and it is very generous and gentle" ... At this time, my inner thinking was:

my wife scolded me when I got home: "how can you buy more than 5 shirts without discount when you are on the tour in the mall during work hours?" Do you still care about your family? "

Ladies and gentlemen, do you think that "men have their own opinions" in the process of shopping? In my opinion, in fact, men don't advocate most of the time in the shopping process. Most of the ideas of those men who go shopping alone come from shopping guides. (Off-topic supplement: Everyone knows that men's shopping is characterized by going straight to the theme, and the first choice for men to buy clothes is the brand; That is to say, as long as a man enters the store, it means that he likes or trusts the brand to a great extent. For those brands that he doesn't like or approve, men are too lazy to walk in. Therefore, if men often fail to make a deal after entering the store, this is the problem of shopping guide, because most of the opinions of men who shop alone "go deep into the tiger's den" come from shopping guide)

Because of working in the terminal, I often stroll through the mall; One day, I passed by the counter of a shoe brand, and saw a couple of about 3 years old choosing shoes. The woman was sitting in a chair trying on shoes, and the man stood impatiently in front of the woman, watching her try to guide the shoes one after another. I only heard the woman say, "This won't work", "Try that one", "This one is too ugly", "Try this one again" and "Ok, just pull it. (In this process, I didn't hear what the shopping guide said, so I opened the bill smoothly. I thought to myself: What a clever shopping guide. )

Ladies and gentlemen, after this scene, do you think that "men have their own opinions" in the process of shopping? Similarly, in my opinion, men don't advocate most of the time in the shopping process. Those men who buy clothes with their wives come from their wives to a large extent. His wife says yes is good, and his wife says no is bad. As we all know, most men are career animals, and they have no leisure to study the collocation, style and fashion of clothes ... This is a woman's specialty. (It is precisely because of this that most of the men who usually go into the tiger's den alone die miserably after going to the mall! )

In combination with this situation, I think of another scene the other day: in a men's clothing brand counter, a pair of male and female friends of about 25 years old were choosing coats. The man stood there like a good baby facing the mirror in the fitting room, and his girlfriend carefully arranged and looked at a new jacket on him like a good son (I couldn't help laughing at this scene). The shopping guide of this brand stood by with his clothes in his arms, and I found that the shopping guide said seriously and responsibly, "I think blue suits him", "Really", "It's my personal opinion anyway" and "How about it?" "This is also appropriate" ...

Ladies and gentlemen, at this point of the scene, did you say that this order was closed? After the boyfriend and girlfriend said "look again", they walked impatiently to another men's wear counter. The scene of this purchase shows: first, those men who buy clothes with their girlfriends have no opinions; Second, compared with this man's girlfriend, the strange shopping guide has no influence on the purchase proposition. The shopping guide "looks very responsible" and says "I think" and "my personal opinion" will only drive them to another store. Compared with the shopping guide who sells shoes in front, the performance of this shopping guide needs our training.

To sum up, those men who go shopping alone, those who have wives to accompany them, and those who have girlfriends to accompany them, have no opinions of their own in the process of buying men's wear, even though some opinions often have no fundamental influence on the buying behavior. Therefore, the phrase "men have their own opinions" may happen in things other than buying men's clothes.

If everyone is not convinced, let's look at another situation, that is, how many people with friends and colleagues accompany men to shop, and see if "men have their own opinions".

Last year, my colleagues and I were on a business trip to Shanghai. In my spare time, I went to a brand flagship store on Nanjing West Road with three people. The brand is the first in Spain and the third in the world, and it is talked about in the industry. The store address is diagonally opposite to hang lung plaza. I won't mention its name. I think people in the industry already know the brand name. When we walked in, a woman colleague began to criticize my old country. I wonder what fashion is. I don't have the taste and style of dressing ... I want to show my taste, but before I can finish browsing, I try on my whole body. Every time I try on one, I come out and ask her: What about this one? How about that one? In the end, she looked confident in me, and a pair of pants, a T-shirt and a coat entered the packing and billing.

When I returned to my home in Shenzhen after the trip, my wife inevitably swore at me, which was not suitable for my style at all. When I wore it to the company, I asked my colleagues with different eyes, "Do you know what brand this is?" But they all say the same thing: "Benirall's"? I almost vomited blood.

that set of world famous brands has been kept in the wardrobe since then. Ladies and gentlemen, "Men have their own opinions"? What I can be sure of is that "men have their own opinions" may happen in