How do taxi drivers spend their day?

The taxi driver who almost made me kneel.

I was on a business trip last week and called a taxi to Hongqiao.

After getting on the bus, the driver chatted with me and said, "I never do it, and Didi rarely does it." It is really fate that we met. "

I guess he should be a regular customer's airport business, so I asked, "With Didi, are regular customers still willing to call you to the airport?"

He smiled and said, "My business is too good to accept. I went to the airport six times yesterday. I went to Zhoushan three times last month. "

This aroused my strong curiosity, so I asked him, "Any brilliant ideas?"

Instead of answering, he asked me, "What do you think is the difference between my car and other people's cars?"

I looked around: "Oh, it's clean, but it's nothing special."

He: "Look again."

Me: "There are sun shades and curtains, but some taxis also have them."

He: "Look at what's in front of your seat?"

Then, I saw a computer bag and asked him, "I saw it when I got on the bus. Is this a magazine for passengers? "

He: "Are you using a computer? You unzip, this is not a simple computer bag, this is a simple computer desk, you don't have to put the computer on your lap, just put it inside, it's stable and comfortable. Guests who travel to and from the airport are business guests and are particularly popular. "

I'm beginning to think, well, this driver is a bit interesting.

He then asked, "Do you think the smell in my car is special?"

I feel a little fragrant when I get on the bus, but it is either the smell of car fragrance or natural.

He said, "Look up."

I was surprised to find a bunch of white orchids.

He said: "I buy a small bunch of hanging ones every day, and the guests feel particularly comfortable."

If cleaning, sun protection and curtains make me feel good, and computer desks and white orchids make me feel interesting, then what I see next is simply amazing!

He said, "Do you drink water?"

I thought it was mineral water and said, "No, it's not good to drink cold water early in the morning."

He said, "I have hot, cold and normal temperature."

Then he took out a portable kettle!

He proudly said, "This one is hot. Ice, a small refrigerator in the trunk, a compressor and beer drinks are all available. "

If I hadn't taken the bus, I would have really knelt down for this master!

But ... it's not over.

When waiting for the red light, he suddenly took out a bag from under the passenger seat and said, "This is a tea set of Kung Fu tea. If you rent a car for a long distance, I can make tea for you when the toll booth is resting. Pu 'er, Tieguanyin, Oolong, Jin Junmei, you have everything you want to drink. "

This is not over yet. ...

He said, "Look at the right rear." (I sit in the seat behind the co-pilot)

I turned around and found ... the power socket. ...

I'm shaking.

He said: "In a normal car, a charging treasure is rarely provided to charge the mobile phone. I have a generator that can charge the computer. Long-distance guests will definitely need it. "

Next, he showed me other things that I couldn't even think about, such as: Japanese-made motion sickness medicine, wind oil, vomit bag, free wifi…… ... ...

As a consultant, I am now doing internet education and talking about users every day. I didn't expect this kind of play at all, and directly turned the taxi into a RV. ...

However, I quickly calmed down from my consternation, because I knew that many times we would over-serve, and the input and output would be out of proportion. For example, things like motion sickness medicine, tea, and power sockets are not needed for a few hours' drive. If his guests just go to the airport, this service is likely to be chicken ribs.

So I asked him, "How many people will charter a long distance?"

He: "At least 1 long-distance charter every week."

Me: "So often! Why? "

He said proudly, "You don't know this. I am a VIP of the sea fishing club. " There is an uninhabited island in Zhoushan, and tourists can't get on it. Only I can rent a boat to drive in. "

He went on to say: "Imagine that you rented a boat and went to an uninhabited island, surrounded by the sea, blue and blue. You can go fishing, see the sea view and blow the sea breeze there. You caught live hairtail, live cuttlefish and live snapper! Then, you can set up a pot directly on the island, put a table of sauce and eat hot pot or sushi in front of the sea. "

I can't wait for him to take me there at once. ...

Then I asked him, "Who will charter a boat?"

He: "What I do most is finance. I take them to meet my customers. As long as I have been there once, their customers will be addicted and will go for the second time, so it will be much easier for them to win this customer. " And you can't go anywhere on the island. You can chat with the sea view and cultivate your feelings. My passenger's work performance is good, and I can easily earn a long-distance fare. You can also go fishing together and take care of your hobbies, which is much better than recruiting students in the street! "

In the later conversation, I learned that the master's monthly income is 2-3 times that of ordinary taxi drivers, but his working hours are only 60%-70% of that of ordinary drivers. He is simply a winner in the taxi industry!

Hard-working people don't make money, and those who make money are not the hardest-it's true.

Do you think this is a story about customer service?

Maybe you will think, what I want to feel is customer first and service innovation. ...

But is it really because of these factors that this driver can win?

Let's think about it first: Why do most taxi drivers work hard and earn little? How do they treat business?

First, pick a job, find a reason to refuse to carry it near and far;

Second, take the starting point to spell the hand speed, and the nerves are very nervous;

Third, ask experienced drivers, such as when and where business is good, such as when there are few people waiting in line at the airport.

It's hard to do this. It seems that I'm thinking and optimizing my work, but it's still not as easy as this driver.

So, what is the biggest difference between this driver and his peers? In my opinion, it is not superficial customer service and innovative spirit. But:

1. He knows that no matter how to optimize the route and choose a job, the income will not jump out of a certain range. Therefore, he changed his way, not thinking of himself as a taxi driver, but gaining insight into the essence, knowing that he provided travel services, not limited to pulling on the street.

He chooses the most cost-effective person in travel service-business customers, and then he often goes to the airport to recruit people and gradually develops into his frequent customers. Outside the target group, such as inviting guests, although there may be business people, the proportion is not high, so he dares to give up and knows what he should not do.

3. He has a profound insight into the nature of the needs of the target population, such as environment, services and leisure activities. And then use their own advantages-the VIP of the sea fishing club to meet the needs of the target users.

Therefore, he has an insight into the essence of travel service, the essence of customer demand, and the essence of his own advantages and disadvantages, instead of picking jobs according to inertia, picking up drops and accumulating "pulling" experience like other taxi drivers.

Only those who can see the essence of the problem and have the courage to do it, and do not follow the crowd, can relax their work and life and succeed.

Bezos and Musk in the Driver's World

This driver reminds me of two hot celebrities in today's business world-Bezos and Musk.

More than a month ago, Amazon founder Bezos briefly became the richest man in the world. Amazon, a magical company, has not made money for 20 years, but Bezos has the ability to convince Wall Street to accept this, and its market value is still rising.

This is what he says Amazon is doing-I am often asked a question: "What will happen in the future 10?" But few people ask me, "What will remain the same in the next 10 years?" But I think the second question is more important than the first one, because you need to base your strategy on the same thing.

This is Bezos's reverse working method, that is, to find the unchanging essence. The way people shop is changing, the popular categories will change and the economic situation will change, but these are not the essence of shopping.

The essence of shopping is that we want to buy things with lower price, faster speed and better service. As long as the merchant can meet our three requirements, we don't care whether he sent it to me manually or by robot. So these factors are the essence, and the essence will not change.

In fact, this is exactly the same as Musk's first principle. The first principle is that when we think, we should not compare horizontally, but make clear the basic starting point and goal, and reason and calculate rationally.

For example, nikola tesla, the greatest inventor and scientist in history, is one of the important promoters of electricity commercialization. He wanted to design an electric car, but after repeated calculations and experiments, he finally found that the electric car was unrealistic, even if it was produced, it would be sky-high.

However, when it was Musk's turn, he did not directly accept the conclusion of his predecessor with aura, but dug deep into the essence, understood what parts the car had, the cost of each part, the performance and price of the battery, and tried to reduce the cost of electric vehicles to the level similar to or lower than that of existing cars.

In the end, he gave birth to the Tesla electric car, which became popular all over the world.

Later, when he created commercial space services, he also adopted the first-principles thinking mode, which greatly reduced the cost of rockets and realized rocket recycling.

How to grasp the essence of things

Successful people seem to say "insight into the essence of things", which is more worth learning than "hard work" and "struggle". After all, we have said before: those who work hard don't make money, and those who make money don't work hard.

However, how can we find the so-called essence?

In fact, it is not difficult, that is, starting from why, starting from the constant factors and starting from the basic laws. From these three points, we can see the essence of many things.

For example, a taxi driver who always works with superficial behavior inertia should stop the inertia, start from why, think deeply about "why people need taxis", and then think that people need travel services, and then jump out of the way of work.

For another example, a shopping website in a changeable environment should start from the invariable factors, think about "what are the invariable factors of people's shopping in a changeable environment", then think about logistics, cost and so on, and focus on.

For example, an electric car that looks expensive and can't be commercialized should think about "What parts are electric cars made of?" What is the individual cost of these components? Are you sure you can't drop it? Is the experience of predecessors really reliable? "

Specific to our own problems about career development, in fact, we can also think from these three angles:

1. Why do you want to develop? Is it for a better life, a greater sense of accomplishment, a greater influence on society, or something else? Knowing this problem clearly can solve many of our difficulties, instead of floating on the surface and thinking about whether to change jobs.

2. Starting from the constant factors, think: In the next 10 year, industries and enterprises will change constantly, but what are the constant factors of career development? The answer is: a person's core competitiveness. Whether you are a product manager, an operator, an engineer or HR, your knowledge may be different, but how you communicate with people, how you think about the nature of problems and how you innovate will not change with your work, so people with these core competitiveness will always be "hot projects".

If we can stick to the constant factors like Bezos, instead of drifting with the tide, over time, we can beat others.

3. Starting from the basic rules, think about the first principles of the workplace. Very simple, this principle is: the company gives you money and you create value for the company. This is a completely different model from the school's "you give money to the school and the school creates value for you". Knowing this clearly can make our career develop faster and let us understand many things.

For example, why in a company, try to go to key departments, because it is more valuable. So if you want to do marketing, going to FMCG will definitely create more value than going to a chemical company, and your market value will be higher.

For another example, why do many things without corresponding returns? You should think about what the value demands of the company and the boss are, and whether what you do conforms to this value demand.

Whenever we encounter a problem, we can usually find the answer from these three angles. Otherwise, beating around the bush is superficial, not touching the essence, and gradually drifting away from the goal of success.

Author: Sun Quan

Source: circle grandson circle (ID: iquanwai)

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