Frozen food companies are betting on prepared dishes. What do you think is the future trend of prefabricated dishes?

I think the cooked dishes will go to the refined market in the future, and the market prospect is broad. Quick-frozen food companies are betting on prefabricated vegetables? With the continuous development of society and the increasing diversification of consumer demand, the development of traditional quick-frozen food industry has fallen into a bottleneck. In this context, the emergence of prefabricated dishes has made many quick-frozen food enterprises discover new business opportunities. In the past two years, several quick-frozen food companies have bet on prefabricated dishes. For example, Huifa Food has independently developed and launched more than 1000 kinds of prefabricated dishes, covering major cuisines and snacks with local characteristics. Haixin Food also indicated that it will increase its investment in the research and development of prefabricated dishes, and Anjing Food has also accelerated its March into the field of prefabricated dishes. In addition to the traditional quick-frozen food head enterprises, many start-up brands have also turned their attention to the competition of quick-frozen prefabrication.

There are many similarities between the field of quick-frozen food and the field of prefabricated vegetables, and the behavior of major quick-frozen food companies betting on prefabricated vegetables has made many people full of confidence in the development of pre-sanctions.

I think the future of prefabricated vegetables will go to the refined market, and the industry has broad development prospects. At this stage, major enterprises are always greedy for the layout of prefabricated dishes, and each enterprise is ready to produce and sell all kinds of prefabricated dishes. However, at this stage, the prefabricated vegetable market is not mature and the public recognition is not high. Being too greedy can't bring enough development opportunities to enterprises. Although the field of pre-cooked vegetables seems to be booming at this stage, it is only because of the large space in emerging fields. With the continuous improvement of the market, the field of pre-cooked vegetables is easy to enter the bottleneck period.

In this situation, I think the dishes prepared in the future will go to the refined market. The market may be divided up by some prefabricated vegetable enterprises, which belong to different fields and aim at different customer groups, and then connect cold chain logistics in series to create an assembly line prefabricated vegetable industry. Although this industry may become a niche industry in the future, the future development prospect of the industry is still very optimistic under the huge population base. Whoever can take the lead in this industry is likely to participate in the wave of carving up this huge market.

In real life, the prefabricated vegetable industry and market are not perfect enough, and the public's awareness of prefabricated vegetables is also low. It is a long way to go to develop prefabricated vegetables into a more mature industry.